Case study: migration and SEO
Case study: SEO promotion of a sewing supplies store on the Horoshop platform
SEO promotion of a YKK sewing supplies store: first the move to Horoshop, then work on texts, filters and links. In 9 months the store reached top positions in its niche, and conversions grew by 11,050%.
- Niche: sewing supplies
- Platform: Horoshop
- Timeframe: 9 months
Task
The client and project goal
Idatex sells YKK sewing supplies in Ukraine – to retail buyers and businesses. The target audience is business owners. The main goal of the work was growth of conversions from search.
The store first moved to the Horoshop platform, after which we started SEO promotion.
- IdatexClient
- Sewing suppliesNiche
- UkraineRegion
- B2C, B2BSales type
Solution
Promotion strategy
Four lines of work after the move to Horoshop.
SEO copywriting
Unique texts for categories and products, optimized for target queries to attract hot traffic.
Horoshop presets
Landing pages for catalog filters expanded the keyword core and covered long-tail queries.
Internal linking
A system of links inside SEO descriptions for better indexing and deeper browsing of the website.
External links
Backlinks from authoritative sources and guest posts to increase Google's trust in the domain (DR).
Result
Results over 9 months compared with the same period before SEO started
+6,246%
Sessions
+4,533%
Users
+7,170%
Views
+11,050%
Conversions
Proof
Growth charts
The store's visibility in Google over time, according to two services.
Website results in Google Search Console 
Website results in search according to SE Ranking
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