Orders from search every day
Categories and products at the top bring buyers who are already ready to buy. In the solar equipment store, organic search brings 30–35% of sales.
SEO for online stores
Comprehensive SEO promotion for online stores: orders from Google without paying per click
SEO promotion for online stores with a growth plan for 3, 6 and 12 months: categories and products rise in Google for "buy" and "price" queries and bring orders every day. Over time, a buyer from search costs less than one from ads.
- IDATEX: conversions up 11,050% in 9 months of SEO
- A monthly report: positions, traffic and orders from organic search
- Horoshop, Shop-Express, OpenCart, WooCommerce, PrestaShop
SEO for a store
from $125
- SEO template setup
- from $125
- One-time SEO optimization
- from $150
- Monthly promotion
- from $650 / mo
The consultation is free, external links come with a separate budget.
+11,050%
IDATEX conversions compared with the period before SEO
+3,996.7%
clicks from Google for Solar Markets in 14 months
+175%
organic conversions for Yevrolinza in 5 months
30–35 %
of a solar equipment store's sales come from organic search
When you need SEO
When it is time for a store to take up SEO
If you recognize your store in at least one of these points, you are losing orders from people who are already searching for you in Google.
Every order costs a click
Sales depend on ads: when the budget stops, so do the orders. SEO adds buyers whose clicks you do not pay for.
Categories and filters are invisible in Google
Buyers search for "buy sneakers" or "children's beds" and find competitors. Such queries need dedicated pages.
There is traffic, but few purchases
The visits are untargeted, or the product page lacks answers about the price, delivery and specifications.
Traffic dropped after the migration
Old addresses were left without redirects, and Google lost the pages that used to sell.
New products and brands are not found
Google does not see or index the new pages, and the fresh product range brings no sales from search.
Competitors are in the top 3, you are on page four
That is how a solar equipment store started: most queries were at positions 40–50. After SEO, the site reached the top 3 for "solar panels" and "Deye inverters".
Case studies
Stores that grow in Google together with us
Every figure comes from clients' reports in Google Analytics, Search Console or SE Ranking.
IDATEX
YKK sewing supplies for retail and business
+11,050%conversions in 9 months of SEO; sessions +6,246%
View case studyidatex.com.ua
Solar Markets
Solar equipment: panels, inverters, batteries
+3,996.7%clicks from Google in 14 months, impressions +3,833.65%
View case study
Vse vid 10 hrn
Chain of household goods stores
TOP 10for branded queries – the goal was reached within a month
View case study
MotoZona
Motorcycles and ATVs
After the migration: new SEO tags, filter presets, descriptions and links – top positions for priority queries
VERONESE
Figurines and gifts
The catalog was expanded with pages for choosing a gift by occasion, recipient and theme
View case studyveronese.ua
Growth plan
How a store reaches the top: a plan for 3, 6 and 12 months
The first three months cover key pages and immediate priorities, then come the development of structure, content and reach, and by the end of the year – scaling and seasonal priorities.
- Step 01
Niche analysis
We collect buyers' queries, study competitors in SE Ranking and in Google's search results, and assess your advantages: prices, delivery, service.
- Step 02
Store preparation
We fix indexing and duplicates and rewrite the Title, Description and templates to match your product range and demand.
- Step 03
Catalog structure
We develop categories, subcategories, brand pages and filter landing pages for groups of queries.
- Step 04
Content
Category descriptions, product specifications and buying-guide and comparison articles linked to the catalog.
- Step 05
Links
We select relevant thematic platforms and place agreed publications with links to the store.
- Step 06
Report and adjustment
Every month we check positions, clicks and orders and adjust the plan for the next period.
Scope of work
What SEO promotion of a store includes
We fix the scope of work for each month in the proposal.
Technical foundation
- Indexing, duplicates, canonical, sitemap and robots.txt
- Speed and usability of key pages on mobile
- Product markup that matches the page content
- 301 redirects and a check of the store after a migration
Categories and filters
- A category hierarchy built around queries for product groups
- Landing pages by brand, material and purpose, where there is demand and a product range for them
- Indexing rules for service URLs and empty result sets
- Separation of pages that compete for the same query
Product pages
- Names, specifications and purchase terms that help buyers choose
- Temporarily out-of-stock product – a page with its status and alternatives
- Discontinued product – a redirect to a replacement, an archive page or 404/410
Content and blog
- Category descriptions and answers to buyers' questions
- Buying-guide and comparison articles with links to categories
- Fact-checking of texts prepared with the help of AI
External links
- Selection of relevant thematic platforms
- Agreed placements with advertising links marked as such
- The link budget is separate and agreed in advance
Analytics and report
- Positions in SE Ranking and the share of queries in the top 3 and top 10
- Impressions and clicks in Search Console, branded and non-branded queries
- Orders and revenue from organic search in GA4, cross-checked with the CRM where possible
- Completed tasks and priorities for the next month
Monthly promotion
SEO promotion packages for an online store
The price is per month of work, the minimum term of cooperation is 3 months.
Light
from $650 / mo
- Semantic core of up to 300 queries
- Optimization of 5+ categories per month
- 3+ SEO texts per month
- Technical audit and fixes
- Monthly report
Standard
from $1,000 / mo
- Semantic core of up to 1,000 queries
- 15+ categories and 8+ SEO texts per month
- 10+ filter presets per month
- External links, budget from $150 / mo
- Personal manager
Pro
from $1,500 / mo
- Unlimited semantic core
- 30+ categories and 15+ SEO texts per month
- 30+ filter presets per month
- External links, budget from $300 / mo
- Monthly report and a review call
The packages are designed for stores on Horoshop. For OpenCart, WooCommerce and PrestaShop, we first do a technical audit and then name the scope and price. Links and ads are paid separately from the package.
One-off services
Prices for SEO optimization and store support
Start with a one-off job: after it, you can run the store yourself or switch to a monthly package.
from $125Services listed: 13
- Consultation
- SEO consultation for a Horoshop storeFree
- SEO consultation for a Shop-Express storeFree
- One-off optimization: Horoshop
- Setting up SEO templates for a Horoshop storefrom $125
- Basic SEO optimization of a Horoshop storefrom $150
- SEO optimization of a Horoshop store with multiple product groupsfrom $200
- Advanced SEO optimization of a Horoshop storefrom $350
- Extended SEO optimization of a Horoshop store at the development stageSemantic core, catalog structure and manual SEO tags before the store launches.from $800
- Redirect setup when moving a website to Horoshopfrom $200
- One-off optimization: Shop-Express
- Basic SEO optimization of a Shop-Express storefrom $150
- SEO optimization of a Shop-Express store with multiple product groupsfrom $250
- Advanced SEO optimization of a Shop-Express storefrom $450
- Extended SEO optimization of a Shop-Express store at the development stagefrom $750
- Support
- SEO support for a Horoshop storeA monthly meeting with an SEO specialist, monitoring in SE Ranking and a task plan for the month.from $150 / mo
The price is fixed in the contract and does not change during the work. Contract, completion certificates, sole proprietor of the 3rd tax group, no VAT.
About the service
SEO promotion of an online store: categories, filters, products
SEO promotion of online stores has its own specifics: a catalog has hundreds or thousands of pages, the product range and stock change every week, and buyers search both for a product group and for a specific model. That is why each type of page gets its own task.
Categories and subcategories
Categories answer queries for product groups: "buy sneakers", "children's beds". We build a clear hierarchy, refine headings and meta tags, and separate pages that compete for the same query, or merge them where it is justified.
Filters and landing pages by specifications
A combination of brand, material or purpose often has demand of its own. We create a page for it when there are queries, enough products and the page differs from the category. For duplicates, service URLs and empty result sets, we set indexing rules: canonical, noindex or crawl restrictions – depending on the task.
Product pages and stock
Product pages bring buyers searching by model and SKU, so we add verified specifications and purchase terms to them. A temporarily out-of-stock product stays on the site with an up-to-date status and alternatives. For a discontinued product, we choose a redirect to a replacement, a useful archive page or 404/410 – based on demand and links.
The platform defines the first step
For OpenCart, PrestaShop and WooCommerce, we start with a technical SEO audit: the theme, modules, meta tag editing, the ability to create landing pages. We know stores on Horoshop and Shop-Express as an official partner of these platforms, so we go straight to the catalog.
Products in AI answers
The basic principles of SEO apply to Google AI Overviews and AI Mode, and separate AI markup for them is unnecessary. We check that model names, specifications, prices and stock on the page match the Product and Offer markup, that payment, delivery and return terms are in a prominent place, and that language versions have correct hreflang and canonical.
SEO and ads together
While SEO gains strength, sales come from Google Shopping and Performance Max. The channels complement each other: ads bring orders right away, and organic search lowers the average cost per buyer over time.
Who we work with
Our clients are manufacturers, official importers, trading companies and local stores. SEO works best where there is an own product, direct supplies and expertise in the niche: this is the basis of a convincing offer.
- BYCON Ukraine, an official importer: branded and product queries for professional diamond tools.
- Solar Markets and Solar-Volt, solar equipment: competitive product queries such as "buy solar panels".
- M-Klimat, a local business: a regional page for the query "buy air conditioners in Mukachevo".
How we measure results
In the report, we link the completed work to impressions, clicks and the share of queries in the top 3 and top 10, and we separate branded and non-branded queries using Search Console data. We count orders and revenue from organic search in GA4 and, where possible, cross-check them with the CRM, taking cancellations and returns into account.
Questions
Frequently asked questions about SEO for an online store
How much does SEO promotion of an online store cost?
One-off store optimization – from $150, SEO template setup – from $125. Monthly promotion: Light – from $650, Standard – from $1,000, Pro – from $1,500 per month, with a minimum term of 3 months. The link budget is paid separately.
When will the first results appear?
We check technical fixes right after they are implemented, and for promotion we agree on checkpoints at 3, 6 and 12 months. For reference: Yevrolinza got +175% organic conversions in 5 months, IDATEX – +11,050% conversions in 9 months.
What to promote first: categories or products?
Demand decides. Categories cover queries for product groups, product pages – queries by model and SKU. In some stores categories grow faster, in others individual products do, so we set the priority at the niche analysis stage.
Can we start with a few categories?
Yes. We choose priority areas, assess their dynamics and then expand the work. We fix the site's general technical problems right away, because they also affect the selected categories.
Why SEO if Google Shopping and Performance Max are working?
Ads bring orders as long as you pay for clicks. SEO adds buyers from organic search results, and over time the average cost per order goes down: at Solar Markets, organic search accounts for 30–35% of sales. We run ads too – Google Shopping.
Will my products appear in AI answers?
The service itself chooses the sources for an answer, so a mention cannot be guaranteed. We prepare the groundwork for it – accurate specifications, prices, delivery terms and seller data – and check visibility on an agreed sample of queries.
Do you promote stores on Prom.ua or Rozetka?
Our focus is independent online stores in Google. Promotion inside marketplaces has its own rules, and we do not work in that area. If you want to move from a marketplace to your own store, we will help with migration from Prom.ua to Horoshop.
Do you take every store on for promotion?
We decide after assessing the niche, platform, competitive advantages and budget. Start with a free consultation – there we will tell you whether SEO will pay off for your store and which format to start with.
Free consultation
We will draw up a growth plan for your store
Send us your store's address, platform and priority categories. In 15 minutes we will tell you where the store is losing buyers from Google and where to start. Mon–Fri, 9:00–18:00; we reply quickly on Telegram.
- The price is fixed in the contract
- A monthly report in a shared chat
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00