The cost of every sale in the report
GA4, Tag Manager and Meta Pixel record forms, calls and purchases. You know how much an order from each campaign cost.
Google Ads · Performance Max · Meta · Merchant Center
LightSEO advertising services cover Google search and Shopping ads, Facebook and Instagram ads and Merchant Center unblocking. We choose the channel for your goal, set up order tracking and show in reports how much each lead or sale costs.

Ad setup
from $250
Impressions are paid separately: you top up your own Google or Meta account.
UAH 39.4 million
revenue of a solar equipment store from Google Shopping in February
1,335+
orders per month for a household chemicals store
2015
the year we started launching stores and ads for them
5
advertising services at a fixed price
Challenges
Different buyers need different ads. Here are typical situations and the channel we recommend starting with.
A person is already looking for a repair service, a lawyer or delivery in their city. Google search ads show your ad at exactly that moment.
Products with a photo and price appear in Google Shopping, on YouTube and in Gmail. Performance Max shifts the budget to the items that sell.
Facebook and Instagram show your range to people who have not searched for anything yet and remind those who left with a full cart about the product.
While the account is suspended, Shopping ads are on hold. We find out why Google suspended the account, prepare a checklist and a technical brief for fixing the site and feed, and bring the products back into ads.
Case studies
Screenshots of Google Ads reports for February 2026. We give a forecast for your niche during the consultation.

Google Shopping ads
UAH 39.4 millionsales in February with a budget of UAH 145,000

Google Shopping ads
1,335+orders per month, revenue of UAH 1.5 million

Prices
After the consultation we write the setup price into the contract, and it stays the same until the work is complete.
from $250Services listed: 7
Monthly campaign management after launch is priced separately, based on your budget and the number of campaigns.
How we work
We agree every step with you, and you see the results in reports.
You tell us what you sell, where you operate and which customer action you count as a result. We recommend a channel and a starting budget.
We look at speed, the cart, forms and how visible the contacts are, so paid traffic does not get lost on the site.
We set up GA4, Tag Manager or Meta Pixel so every inquiry and purchase makes it into the report.
We agree the structure, budgets and copy with you and then switch the ads on.
Based on real data, we cut spend that brings no results and move the budget to where a sale costs less.
Good to know
Some buyers already know the model and compare sellers: they need the price, availability and easy checkout. Others are only getting to know the solution, and a visual demonstration helps them. Google ads meet a person at the moment of search. Facebook and Instagram show the product in action and bring back those who have already visited the site.
We start with the niche, seasonality, competitors and margins. We agree on which kind of contact the business considers useful: a paid cart, a call and a consultation request have different value. Then we allocate the budget, prepare messages for each segment and set the testing order.
With a limited budget, it is better to start with one channel and collect enough data for decisions. A cheap click proves nothing by itself: what matters is whether the people who come actually buy.
We compare queries, segments, message variants and cost per conversion. We add feedback from the sales team: an inquiry can look relevant in the report and still concern an item that is out of stock. Such observations help refine targeting and ad copy.
Paid traffic brings sales right now, and SEO builds a steady flow from search with no pay-per-click. We plan both channels together, so ads and organic search reinforce each other. More details are in the sections SEO services and launching an online store.
Questions
With the channel where your buyers are already searching for the product: for services it is Google search ads, for a store with a catalog – Performance Max. We add Meta when you need to bring visitors back or show the product to people who have not searched yet.
What you sell, to whom and in which region, and how you handle inquiries. We also look at your existing statistics, margin and seasonality to suggest a format that fits your situation.
No. The ad budget is charged to your card in your Google or Meta account, and this money does not pass through us. You pay us a fixed price for the setup and, if needed, for monthly management.
It depends on whether people are already searching for this kind of solution. If there are few searches, we start with awareness formats, such as Facebook and Instagram ads, and collect data for search campaigns in parallel.
When the channels play different roles: Google Shopping brings people who are searching for the product, and Meta retargeting brings back those who did not complete a purchase. Both systems work from one feed, so the second channel launches faster.
The accounts are registered in your name, so you can see the statistics yourself at any time. In a shared chat we report on spend, leads or sales, cost per result and the next changes.
This is a separate service: Merchant Center unblocking from $325, for Horoshop stores – from $250. Half of the amount is paid after the account is restored.
Free consultation
Tell us what you sell and in which region – in 15 minutes we will tell you which channel to start with, how much to budget for the start and whether your site is ready to receive traffic. We work Mon–Fri from 9:00 to 18:00 and reply fastest in Telegram.