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Google Ads · Performance Max · Meta · Merchant Center

Advertising services for business: sales and leads at a clear price

LightSEO advertising services cover Google search and Shopping ads, Facebook and Instagram ads and Merchant Center unblocking. We choose the channel for your goal, set up order tracking and show in reports how much each lead or sale costs.

  • The setup price is fixed in the contract
  • We register ad accounts in your company's name
  • Spend and sales – in reports in a shared chat
Setting up Google Shopping ads for a store

Ad setup

from $250

Google search ads
from $325
Performance Max for a store
from $500
Facebook and Instagram ads
from $450
Merchant Center unblocking
from $250

Impressions are paid separately: you top up your own Google or Meta account.

Ad setupfrom $250

Choose an ad channel

UAH 39.4 million

revenue of a solar equipment store from Google Shopping in February

1,335+

orders per month for a household chemicals store

2015

the year we started launching stores and ads for them

5

advertising services at a fixed price

Challenges

We choose the channel for your business goal

Different buyers need different ads. Here are typical situations and the channel we recommend starting with.

  • You need inquiries for a service

    A person is already looking for a repair service, a lawyer or delivery in their city. Google search ads show your ad at exactly that moment.

  • A store needs sales from its catalog

    Products with a photo and price appear in Google Shopping, on YouTube and in Gmail. Performance Max shifts the budget to the items that sell.

  • The product sells on looks

    Facebook and Instagram show your range to people who have not searched for anything yet and remind those who left with a full cart about the product.

  • Google blocked your Merchant Center

    While the account is suspended, Shopping ads are on hold. We find out why Google suspended the account, prepare a checklist and a technical brief for fixing the site and feed, and bring the products back into ads.

Result

What changes when LightSEO runs your ads

The cost of every sale in the report

GA4, Tag Manager and Meta Pixel record forms, calls and purchases. You know how much an order from each campaign cost.

The accounts stay yours

From day one, the owner of Google Ads, Merchant Center and Business Manager is your company. If you decide to work without us, all the statistics stay with you.

Reports without guesswork

We discuss the metrics and every change in the campaigns in a shared chat. You see what the budget was spent on and what it brought.

The site is ready for traffic

Before launch we check the landing page, cart and forms. The same team that runs the ads fixes any problem on the site.

One catalog for Google and Meta

The feed prepared for Merchant Center also works in the Meta catalog. Prices and availability update together with the site.

A price with no surprises

The setup amount is written into the contract and stays the same after launch. We close the work with completion certificates; we are a sole proprietor of the 3rd tax group with no VAT.

Case studies

How much our clients' ads sell

Screenshots of Google Ads reports for February 2026. We give a forecast for your niche during the consultation.

Results: solar energy

Solar energy

Google Shopping ads

UAH 39.4 millionsales in February with a budget of UAH 145,000

  • Performance Max
  • ROAS 270
How we launch
Results: household chemicals

Household chemicals

Google Shopping ads

1,335+orders per month, revenue of UAH 1.5 million

  • Google Shopping
  • Performance Max
How we launch
Results: decor

Decor

Google Shopping ads

417orders per month with a budget of UAH 57,600

  • Google Shopping
  • Performance Max
How we launch

Monthly campaign management after launch is priced separately, based on your budget and the number of campaigns.

How we work

From the first conversation to the first sales from ads

We agree every step with you, and you see the results in reports.

  1. Step 01

    Task review

    You tell us what you sell, where you operate and which customer action you count as a result. We recommend a channel and a starting budget.

  2. Step 02

    Site check

    We look at speed, the cart, forms and how visible the contacts are, so paid traffic does not get lost on the site.

  3. Step 03

    Results tracking

    We set up GA4, Tag Manager or Meta Pixel so every inquiry and purchase makes it into the report.

  4. Step 04

    Campaign launch

    We agree the structure, budgets and copy with you and then switch the ads on.

  5. Step 05

    Decisions based on numbers

    Based on real data, we cut spend that brings no results and move the budget to where a sale costs less.

Good to know

How to choose advertising services for your business

Online advertising at different stages of choice

Some buyers already know the model and compare sellers: they need the price, availability and easy checkout. Others are only getting to know the solution, and a visual demonstration helps them. Google ads meet a person at the moment of search. Facebook and Instagram show the product in action and bring back those who have already visited the site.

How we plan ad campaigns

We start with the niche, seasonality, competitors and margins. We agree on which kind of contact the business considers useful: a paid cart, a call and a consultation request have different value. Then we allocate the budget, prepare messages for each segment and set the testing order.

With a limited budget, it is better to start with one channel and collect enough data for decisions. A cheap click proves nothing by itself: what matters is whether the people who come actually buy.

What to check before launching ads for your site

  • Goal: which visitor action you count as a result
  • Budget for testing demand
  • Landing page: the product, terms and way to get in touch are clear from the first screen
  • Analytics: events are collected without technical errors
  • The feed and Merchant Center status for Shopping ads
  • Delivery of inquiries to a CRM or messenger and managers ready to respond quickly

How we evaluate results after launch

We compare queries, segments, message variants and cost per conversion. We add feedback from the sales team: an inquiry can look relevant in the report and still concern an item that is out of stock. Such observations help refine targeting and ad copy.

Ads and SEO in one team

Paid traffic brings sales right now, and SEO builds a steady flow from search with no pay-per-click. We plan both channels together, so ads and organic search reinforce each other. More details are in the sections SEO services and launching an online store.

Questions

Questions about choosing a channel and working together

Which ads should I start with if my budget is limited?

With the channel where your buyers are already searching for the product: for services it is Google search ads, for a store with a catalog – Performance Max. We add Meta when you need to bring visitors back or show the product to people who have not searched yet.

What does an advertising agency find out before starting work?

What you sell, to whom and in which region, and how you handle inquiries. We also look at your existing statistics, margin and seasonality to suggest a format that fits your situation.

Is the ad budget included in the setup cost?

No. The ad budget is charged to your card in your Google or Meta account, and this money does not pass through us. You pay us a fixed price for the setup and, if needed, for monthly management.

Will Google ads work for a new product?

It depends on whether people are already searching for this kind of solution. If there are few searches, we start with awareness formats, such as Facebook and Instagram ads, and collect data for search campaigns in parallel.

When does online advertising need several channels?

When the channels play different roles: Google Shopping brings people who are searching for the product, and Meta retargeting brings back those who did not complete a purchase. Both systems work from one feed, so the second channel launches faster.

How do I control spend and results?

The accounts are registered in your name, so you can see the statistics yourself at any time. In a shared chat we report on spend, leads or sales, cost per result and the next changes.

Google blocked my Merchant Center. What should I do?

This is a separate service: Merchant Center unblocking from $325, for Horoshop stores – from $250. Half of the amount is paid after the account is restored.

Free consultation

We will match the ads to your business

Tell us what you sell and in which region – in 15 minutes we will tell you which channel to start with, how much to budget for the start and whether your site is ready to receive traffic. We work Mon–Fri from 9:00 to 18:00 and reply fastest in Telegram.

  • Advice on the channel puts you under no obligation
  • Before launch we will check the site and analytics
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