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For manufacturers, B2B and service companies

SEO for a corporate website: requests from Google for your services

SEO for a corporate website from LightSEO helps a company get inquiries from clients who are already searching for its services in Google. We develop pages for services and industry solutions, add reasons to trust you and make the path to a request short.

  • A page for every service with its own demand
  • Tracking of requests, forms and calls from search
  • We agree on the plan and budget before the start
SEO promotion of a corporate website: search, visibility and inquiries

SEO promotion

Individual plan

Initial website review
free
The budget depends on
services, competition, geography
Reporting
format agreed at the start

Before the start, we fix the plan, the responsibilities of each party and possible extra costs, for example for copywriting or development.

SEO promotionIndividual plan

Discuss a company website

2015

we work with company websites and stores

250+

projects launched

4

service areas in one team

Mukachevo

we work across Ukraine

Who it's for

For companies that need inquiries from search

For a company website, the result is a request for a quote, a consultation, a call or a partnership.

  • Manufacturers

    We present products and terms for dealers, wholesale and direct clients, so a request for a quote is one step away.

  • Importers and distributors

    Pages for the product lines and brands that buyers search for, with terms of cooperation.

  • Service companies

    A separate page for every service with its own demand, scope of work and terms.

  • B2B services

    Several people make the decision: the website helps them assess your expertise and prepare data for a quote.

  • Education

    Programs, the admission or enrollment procedure and clear contacts for those who are choosing.

  • Resorts, SPA, logistics

    Features of the facilities, available options and a simple way to get an offer.

What gets in the way

Why a company website brings few requests

Before adding new pages, we check whether the website uses the demand that already exists.

One page for all services

A general description lacks content for specific queries, so people struggle to find you for a particular service.

Names in company jargon

Internal terms differ from the way clients phrase their queries.

Articles that lead nowhere

The articles bring readers, and then they have no way to move on to the relevant offer.

Few reasons to trust you

Without examples of work, information about the team and the terms, it is hard for a client to choose you.

Hard to send a request

Forms and calls to action are lost on the page or inconvenient on a phone.

Nobody counts requests

Without proper tracking, it is unclear which pages and queries bring clients.

Result

What the company gets

A map of priority pages

Which services to develop first and which queries each page answers.

Service pages that convince

Scope of work, terms, examples and answers to clients' questions on every page.

Reasons to trust you

Verified facts about the team, completed projects and experience that the company can provide.

A short path to a request

A clear action on every page and a convenient form on any device.

Inquiry tracking

Form requests are recorded in analytics, and you can see which page they came from.

Clear for AI search

Pages explain specifically who you are, who you are a good fit for and where you work, so the information is easier to find and understand correctly.

How we work

Five stages of promotion

We build the plan around the state of the website, competitors and the company's priorities, and agree on how we will measure the result.

  1. Step 01

    We study demand

    Priority services, client types and regions, search queries and the search results for them.

  2. Step 02

    We assess the website

    Pages, indexing, Search Console and analytics data – we look for obstacles and opportunities.

  3. Step 03

    We plan the structure

    We distribute query groups across pages and decide where a new landing page is needed, without duplicating synonyms.

  4. Step 04

    We implement changes

    Meta tags, copy, internal links; if needed, technical fixes and relevant external mentions.

  5. Step 05

    We assess the result

    We monitor the visibility of services, targeted visits and inquiries, provided tracking is set up correctly.

How we measure

Four metrics instead of one ranking

Rankings show the trend, and the value of SEO for the business shows in inquiries.

01

Service visibility

Impressions, queries, rankings and pages that get attention in Google.

02

Targeted visits

Organic traffic to commercial pages, with branded and non-branded queries separated.

03

Inquiries

Forms, quote requests and calls, if they are set up for tracking.

04

Lead quality

How well inquiries match your services and client profile – we assess this together with your sales team.

Case studies

Results you can see in requests and sales

A structure built around demand and useful content bring inquiries and sales. Examples from LightSEO's SEO practice, figures from clients' analytics.

"Everything from UAH 10"

Chain of household goods stores

TOP 10for the chain's website in Google for its own name after one month

  • Branded queries
  • Manual SEO tags
View case study

Solar equipment store

Inverters, panels, batteries

30–35 %of sales come from search with no pay-per-click

  • Expert content
  • Landing pages
  • Links
View case study
Visibility chart of a sewing supplies store in SE Ranking

IDATEX

Furniture hardware for B2C and B2B buyers

+11,050%conversions in 9 months of SEO

  • SEO copywriting
  • Internal linking
View case study

Yevrolinza

Contact lenses

+175%targeted actions from organic search

  • Comprehensive SEO
View case study

Experience

We know how company websites differ

LightSEO has been working since 2015. Besides online stores, we have built websites for educational institutions, educational companies, resort and SPA complexes, and logistics and warehouse facilities.

We define the structure and content of pages based on the company's real offer, demand and the questions of its audience: for services, the scope of work and terms matter; for education, programs and how to apply; for commercial facilities, their features and a way to get an offer. If you need a new website, we offer a turnkey corporate website.

  • Manufacturing
  • Import and distribution
  • B2B services
  • Services
  • Education
  • Resorts and SPA
  • Logistics and warehouses

Questions

Questions about SEO for a corporate website

How much does SEO for a corporate website cost?

We define the scope and budget after getting to know the website and the company's goals. We take into account the number of priority services and pages, competition, geography, the state of the website and the need for content or development. Before the start, we agree on the plan and possible extra costs.

Do I need a separate page for every service?

When a service has its own demand, a distinct client need and enough useful information. For similar wordings, it is better to improve one strong page.

The website brings no requests right now. Where do we start?

We check whether there are targeted visits and whether inquiries are counted correctly. Then we look at the queries, the content of service pages, the offer and the path to a request. We create new pages when the analysis shows they are needed.

How do you count requests from organic search?

With analytics set up, we track form submissions and other agreed target actions. Tracking calls may require additional tools. We review how well-qualified the requests are with your sales managers.

Who prepares information about services and examples of work?

The company provides accurate data about its services, terms and projects. The SEO team adapts it for the pages within the agreed scope, and the company confirms the facts before publication.

Will I need a developer?

It depends on the platform: some changes can be made in the website's content management system, while technical improvements may require a developer. We agree in advance on who does what.

Will the company appear in AI answers?

According to Google's guidance, the basic SEO principles apply to AI Overviews and AI Mode: a page must be indexed and eligible to be shown with a snippet. No special AI markup is needed. Citation is not guaranteed: the system chooses the sources for an answer itself, depending on the query.

The first assessment is free

Let's discuss SEO for your company website

Send us your website URL, the list of services you want to develop and your target regions. We will assess the current situation and suggest where to start. Mon–Fri, 9:00–18:00; we reply quickly in Telegram.

  • Plan and budget before the start
  • Contract, completion certificates, sole proprietor of the 3rd tax group, no VAT
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