Categories built around real demand
Section names and structure match shoppers' queries, so Google shows your categories to people who are ready to buy.
Official Shop-Express partner
SEO for Shop-Express: more shoppers from Google on the platform you already have
SEO for Shop-Express from LightSEO means more orders from search without a migration or a new website. We rebuild the store's categories, names and snippets around the way shoppers search for your products, and the first review is free.
- The first store review is free
- The package price is fixed in the contract before the start
- SEO and Google ads in one team
Store SEO optimization
from $250
- Store review
- free
- Advanced optimization
- from $450
We recommend a package after the review. We fix the price in the contract, and it does not change during the work.
2015
working with online stores
250+
projects launched
Partner
official partner of the Shop-Express platform
4
areas: stores, websites, SEO, advertising
What holds sales back
Why a Shop-Express store gets fewer shoppers from search than it could
The platform's default settings provide a foundation. They are worth checking against your product range on real pages.
Section names make sense only in the menu
A short category name outside the catalog tells Google nothing about the products sold there.
One formula for the whole catalog
The same meta tag template erases the difference between product groups, and the snippets in search results look alike.
Empty descriptions and unnecessary repetition
An empty Description, truncated names and overloaded titles take away clicks even at good positions.
Demand without a page
Shoppers search for a specific type or purpose of a product, and there is no page for them to land on from search.
An important section outside the index
If the crawler cannot reach a category, texts will not lift it. First we find the cause.
The catalog has grown, the settings are outdated
New groups, renaming and product variants produce awkward substitutions in titles that nobody has checked.
Formats and prices
From a free review to advanced optimization
We choose the format after getting to know the store: a young catalog and a large product range need a different scope of work.
from $250Services listed: 5
- Consultation and packages
- SEO consultation for Shop-ExpressWe look at the store in search results and tell you what to fix first.free
- SEO optimization of Shop-ExpressFor a store with several product groups: a separate meta tag formula for each.from $250
- Advanced SEO optimization of Shop-ExpressFor a large catalog: structure, separate group templates and manual tags for key sections.from $450
- More about SEO for Shop-Express
- SEO help for a Shop-Express storeAll formats of help on one page – from a review to packages sized to the catalog.
- SEO at the store development stageThe store is still preparing for launch: we build in SEO before the catalog fills up with products.
We price monthly promotion with content and links separately, once we see the state of the catalog.
Case studies
Stores that grow from search
LightSEO SEO case studies for stores on SaaS platforms: the same catalog, snippet and structure tasks as on Shop-Express. The figures come from client reports.
IDATEX
YKK sewing accessories
+11,050%conversions in 9 months of SEO promotion
View case studyidatex.com.ua
Solar equipment store
Inverters, panels, batteries
30–35 %of the store's sales come from organic search
View case study
"Everything from UAH 10"
Chain of household goods stores
TOP 10for branded queries after one month
View case study
How we work
From a store review to a report on changes
We agree every step with you and show the result on the pages of your store.
- Step 01
Store review
We check the settings against what Google actually sees: meta tags, indexing, catalog structure and analytics.
- Step 02
Priorities and package
We name the problems that affect important sections and recommend a package for the size of the product range.
- Step 03
Tags and templates
We write the home page and key categories by hand, and for typical pages we adapt the formulas to their content.
- Step 04
Checking on live pages
We review the result on examples of products, variants and nested sections so that the formula works everywhere.
- Step 05
Discussion and next steps
We explain the issues found, show the changes made and suggest where to go next.
Scope of work
What SEO for Shop-Express can include
The exact list depends on the store's initial settings and the chosen package.
Settings audit
- Check of the current SEO parameters and search for errors
- Fit of the catalog structure to your product range
- Availability of target URLs for indexing
Meta tags and templates
- Adapting the rules for automatic metadata generation to product groups
- Manually filling in the SEO fields of the home page and priority categories
- No repetition, excessive lists or sales phrases on the delivery or "About the company" pages
Structure and collections
- Names and hierarchy of sections
- Recommendations on additional product collections and SEO filters
- Checking new names and variants for compatibility with the agreed formulas
Analytics and report
- Checking the Google Analytics connection
- Reconciling Search Console data on impressions, clicks and indexing
- A report listing the issues handled and a consultation on further steps
The method in brief
How Shop-Express store optimization works
Shop-Express SEO settings for different pages
A template that works well for one product group sometimes needs adapting for another: abbreviations, different nesting levels or a missing key attribute in the name get in the way. That is why we start Shop-Express store optimization by checking the generated titles on several examples, including product variants.
The home page, nested sections, product pages and information pages answer different shopper questions. For the home page and priority categories we write meta tags by hand, and typical pages get templates that suit their content.
Search optimization without keyword stuffing
Adding texts in bulk will not fix an inaccessible section or conflicting settings. We start promoting Shop-Express in Google with the technical foundation and the catalog logic: we find the cause, choose the fix and check the result.
We open SEO filters for real demand: a useful collection helps people find a product and differs from its neighbors. Hundreds of nearly identical combinations of attributes do not help a store.
One-time optimization or promotion
Basic setup fixes the problems found. Search promotion of Shop-Express is the gradual development of content, structure and demand coverage, with changes tracked in Search Console and Google Analytics.
We assess the result after the crawler revisits the store and statistics accumulate. More about ongoing work – on the SEO promotion of online stores page.
Questions
FAQ about SEO for Shop-Express
How much does SEO for Shop-Express cost?
The consultation is free. SEO optimization of a store with several product groups is from $250, advanced optimization of a large catalog is from $450. We price ongoing promotion after reviewing the store.
When does Shop-Express need its SEO set up again?
After a noticeable expansion of the product range, renaming, or the appearance of a new type of section. A check shows whether a correct foundation is still in place before promotion in Google.
The templates are already filled in. Does my Shop-Express store need optimization?
We decide based on how they perform. We keep the correct formulas and fix awkward substitutions, empty descriptions and unnecessary repetition.
How does promoting Shop-Express in Google differ from a one-time check?
An audit records the state of the store at the time of analysis. Promotion includes implementing the recommendations, expanding query coverage and tracking changes in the statistics.
The store has not launched yet. Where do I start?
With SEO at the development stage: we set the rules before the catalog is filled, so errors are not replicated across hundreds of products. Packages and timelines are on the SEO for a new Shop-Express store page.
How do you assess the result after the changes?
We check whether the problems found have been fixed, whether priority pages are visible for target queries and how visits change. We take seasonality and product updates into account.
Can you help with advertising for the store?
Yes. Google and Meta ads are a separate area of our team. For stores we launch Shopping ads in Google Shopping, so SEO and advertising work with one catalog and one set of analytics.
The review is free
Show us your Shop-Express store
Send the store address and name the categories that matter to your business. We will suggest where to start: a consultation, basic optimization or a broader rework of the structure. Mon–Fri, 9:00–18:00; on Telegram we reply quickly.
- No obligations after the review
- Contract, completion certificates, sole proprietor of the 3rd tax group, no VAT
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00