Ads are running, but the profit is nowhere to be seen
We set up purchase and revenue tracking in GA4: the report shows the revenue and return of every campaign.
Google Shopping ads for online stores
Performance Max for online stores: revenue from your catalog with ROAS under control
We launch Performance Max for your online store turnkey: a Google Ads account, Merchant Center and its review, the feed, sales tracking and campaigns built for return on ad spend. In the first month we actively manage the campaigns ourselves, then we scale what brings profit.
- Revenue and ROAS of every campaign in the report
- We handle the Merchant Center review
- Accounts registered to your company – the data stays yours
Launch and first month of management
from $500
- Management from month 2
- from $250 / mo
- Ad budget (recommended)
- from UAH 15,000 / mo
- Google bonus for a new account
- from UAH 10,000
You pay the ad budget directly to Google. We write the launch price into the contract.
UAH 39.4 million
in sales per month in the solar energy niche
270
ROAS: hryvnias of sales for every hryvnia of budget
1,335+
orders in February from two Performance Max campaigns
30 days
of active campaign management in the first month
Case studies
How much stores sell with Performance Max
Google Ads reports of our clients for February 2026: spend, number of orders and conversion value.
Solar energy
Inverters, solar panels, batteries
UAH 39.4 millionconversion value in February with a spend of UAH 145,000
Household chemicals
Home and cleaning products
1,335+orders in February worth UAH 1.5 million on a budget of UAH 118,000
Decor
Home decor store
417orders in February on a budget of UAH 57,600
First month
How a Performance Max launch works
The Merchant Center review usually takes from 7 working days. Setup and launch after it take 3–5 working days on average.
- Step 01
Store review
Free of charge, we look at your niche, prices, website and feed. We tell you whether Google accepts your category and what is missing for the review.
- Step 02
Contract
We put the scope of work and the launch price in writing. The amount does not change until the end of the first month.
- Step 03
Merchant Center
We refine the website and the feed, submit the store for review and use Microsoft Clarity to see what the reviewer opened.
- Step 04
Analytics
We connect GA4 with purchase and revenue tracking and link Google Ads, Merchant Center and GA4 to each other.
- Step 05
Campaigns
We build the structure by product groups and margin, set a target ROAS and switch on the first campaign.
- Step 06
Management and scaling
Until the end of the month we check spend, revenue and ROAS daily and adjust bids and the feed. After that – ongoing management and budget growth.
Scope of work
What the launch and management include
We agree on the exact list after reviewing your store.
Google Ads account from scratch
- Account registration to your company and a payment profile
- Linking with Merchant Center and GA4 with no technical issues
- Help with the Google bonus for a new account: from UAH 10,000 during the first 60 days
Merchant Center and review
- Policy, contact, payment and delivery pages that meet Google's rules
- Fixing feed and product page errors
- Microsoft Clarity shows the reviewer's actions during the manual review
- We unblock a suspended account as a separate service
Product feed
- Full titles and attributes that shoppers search by
- Prices and availability match the website
- Regular feed cleanup and enrichment
Sales tracking
- GA4 tracks the store's purchases and revenue
- Google Ads receives the value of every order
- Microsoft Clarity – visitor behavior on the website
Performance Max campaigns
- Structure by product groups, margin and priority categories
- Bids for the target return
- Placements in Search, Shopping, YouTube, Gmail and Discover from a single campaign
Management from the second month
- Daily monitoring of spend and revenue
- Bid and ROAS optimization
- Work with product margins
- Sales scaling strategy
- Regular reports in a shared chat
Price
Price of Performance Max launch and management
You pay for the team's work. Google charges for impressions separately from your account.
1st month
Launch and setup
from $500
- Website check against Merchant Center requirements
- Review under our control
- Purchase and revenue tracking in GA4, session recording in Clarity
- A feed with full titles and attributes
- Campaign structure by product groups
- A month of active management after launch
monthly after that
Management and scaling
from $250 / mo
- Daily control of spend and revenue
- Bids for the target ROAS
- Margins of product groups
- Feed cleanup and enrichment
- More budget for profitable campaigns
- A regular report in a chat with you
We help new Google Ads accounts receive a bonus equal to the amount spent (from UAH 10,000) during the first 60 days.
Questions
Questions about Performance Max for a store
How much does Performance Max for a store cost?
The launch together with the first month of management is from $500, ongoing management after that is from $250 per month. The ad budget is paid separately, and we recommend planning from UAH 15,000 per month.
Why do you recommend a budget from UAH 15,000?
The Performance Max algorithm needs purchase data. With a smaller budget it learns longer and reaches the planned profit later.
How long until the first sales?
First Google reviews the store in Merchant Center, usually from 7 working days. After approval we launch the account, analytics and the first campaign in 3–5 working days on average, and from that moment the campaign collects purchases.
Do you guarantee ROAS?
No. Return on ad spend depends on prices, margin, competition in the niche and how convenient the website is. We are responsible for a high-quality setup, control and honest reports. We will tell you what to expect in your particular niche after reviewing your store.
My store is on Horoshop. Is Performance Max a good fit?
Yes. Horoshop has been our main platform since 2015, so we prepare the feed and the pages for the review without unnecessary rework. We also take on stores on other platforms.
Which products does Google not allow?
Brand counterfeits, dangerous goods, tobacco, medicines and other restricted categories. We decline some niches before signing a contract – we will tell you about it in the first conversation.
Merchant Center was suspended. What next?
First we get the account back: Merchant Center unblocking costs $325, and you pay the second half after the result. Then we restore the Performance Max campaigns.
Can it be combined with Facebook and Instagram ads?
Yes. The feed we prepare for Merchant Center also works for the Meta catalog. Meta ads setup – from $450.
Store review is free
We will launch Performance Max for your store
Send a link to your store and tell us about your budget – in 15 minutes we will tell you whether the site will pass the review, what ROAS to aim for in your niche and what amount to start with.
- We will check whether Google accepts your category
- Spend and revenue reports in a shared chat
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00