01
Demand in each market
We collect search queries in the country's language and with its local realities in mind. A direct translation of Ukrainian keywords often does not match how local buyers search.
SEO services · Language versions · EU markets
International SEO for companies that sell abroad
International SEO is needed when a website has to bring in clients from Poland, Germany, the Czech Republic, Romania or other countries. We research the demand in each market, build language versions with the right technical signals and promote them in Google in the target country.
- Separate keywords for each language and market
- hreflang, canonical and sitemap for each version
- Development, copywriting, promotion and ads together
Who it's for
Who needs visibility in search in other countries
Manufacturers looking for dealers
A product catalog and a commercial proposal request form in the dealer's language help you find partners in the EU.
Online stores for EU buyers
Clothing, cosmetics, decor and handmade goods for European buyers who search for products in their own language.
Service companies
A service page written in the foreign client's language answers the questions they ask in search.
Businesses with two markets
Ukraine plus Poland, Romania or Slovakia: a shared catalog and two independent language versions, one for each market.
Scope of work
What international promotion includes
The set of tasks depends on whether language versions already exist and on the number of target markets.
02
Language version structure
We choose subfolders or subdomains so that Google understands which version to show in each country.
03
Technical signals
We check hreflang, canonical and a separate sitemap for each language so that the versions do not compete with each other.
04
Localized pages
Meta tags, headings and texts for each market: currencies, units, formats and examples familiar to local buyers.
05
Separate properties in Search Console
We connect separate properties and monitor indexing and impressions in each country.
06
Growth in target markets
After the launch we expand pages for local queries and, if needed, add Google Ads geotargeted to the country.
Example
A store launched for other countries
The LightSEO examples section includes a store we launched for buyers outside Ukraine.
Dnepr-Ural – motorcycle parts
An online store selling motorcycle parts, launched for other countries.
All examples for other countries
The case studies section with stores that serve foreign buyers.
Services and prices
What entering new markets is made of
The cost of each service is given according to the LightSEO catalog. The catalog has no separate international SEO package, so we put the format together from these services.
from $325Services listed: 4
- Multilingual website for selling abroadA website or store in 2–3 languages with hreflang, localization, payment, EU delivery and an SEO foundation for each language.from $1,200
- Online store on ShopifyA platform for projects that need foreign payment systems and multiple currencies.from $1,000
- SEO promotion of a Horoshop storeMonthly packages that are also designed for stores with export plans: multilingual support, separate markets, work with international search results.from $650 / mo
- Google Ads search advertisingCampaigns with language and location targeting set for the target country while organic rankings gain strength.from $325
The cost grows with each additional language and market. Translation of large volumes of text by native speakers is estimated separately.
Why LightSEO
A team from Zakarpattia for neighboring markets
Next to the EU
We work with businesses that export to Poland, Slovakia, Hungary and Romania, so we know the specifics of these markets from practice.
Its own keywords in every version
Each version gets its own keywords, meta tags and Search Console property.
Full cycle
The website, localization, payment, promotion and ads are handled by one team that knows the structure of your website.
Officially
We work as a sole proprietor of the 3rd tax group without VAT, under a contract with completion certificates, and fix the price after a consultation.
FAQ
Questions about international SEO
How much does international SEO cost?
The cost depends on the number of languages and markets, the state of the website and the competition in each country. If there are no language versions yet, the foundation is a multilingual website from $1,200. We fix the promotion estimate after a consultation.
Why hreflang if the texts are already translated?
hreflang tells Google which language version is meant for which audience. Without it, a Polish page may rank poorly in Poland, and a German one may conflict with the English one.
Subfolders or subdomains?
Both options work. The choice depends on the platform, the number of markets and how much the product range and terms differ between countries. We give a recommendation after analyzing the project.
Can we get by with machine translation?
We adapt texts to the market, including currencies, measurements, date formats and the manner of address customary in the country. The texts are handled by native speakers or vetted translators.
Can a website that already works in Ukraine be promoted abroad?
Yes, if the platform allows adding language versions with separate URLs. First we check the structure, payment and delivery for a foreign buyer, then we plan the keywords for the new market.
Free consultation
Tell us which countries you are targeting
Describe your product, target markets and sales method. In a 15-minute consultation we will tell you which language structure you need, what to consider for payment and delivery and where to start the promotion. We work Monday to Friday from 9:00 to 18:00.
- The first conversation is free
- A contract and a fixed price after a consultation
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00