List of issues
Every finding is described through its effect: what exactly keeps pages from getting clicks.
Website diagnostics
Website SEO audit: what holds back growth and what to fix first
A website SEO audit from LightSEO is a list of the issues that keep important pages from getting customers from Google, with example pages and priorities. You know what to spend your budget on first and how to check that a fix has worked.
- Written findings with example URLs
- A priority and a recommended action for every issue
- Technical setup, structure, content and Search Console data
SEO audit
Fixed price
- First call
- free
- Scope and timeline
- after a review of the website
- Implementation
- separately, by priority
The price depends on the number of pages, the platform and the problem. You know it before work begins, and it is fixed in the contract.
6
critical issues found at the start in the solar equipment case study
30–35 %
of the solar equipment store's sales now come from organic search
2015
analyzing websites and stores
250+
projects launched
When you need an audit
Signs that a website needs an in-depth check
The cause of a problem rarely shows in a single metric. An audit compares technical data, the history of changes and the actual search results.
Impressions or clicks dropped
We compare periods, queries and the pages where the changes happened, and look for the cause.
Important pages are not indexed
We find out whether they are available for crawling and how they connect to the website structure.
Traffic dropped after a migration
We compare old and new URLs, redirects and the visibility of key pages.
The catalog grows without rules
Categories, filters, service URLs and duplicates multiply, and the search crawler gets lost in them.
You are planning systematic SEO
We find the obstacles worth removing before scaling content and landing pages.
You are preparing for AI search
We check whether products and services are described clearly and whether the structured data matches the visible content.
An example from practice
Online store audit: from findings to a plan
This is what audit findings look like. The example describes the check and the recommendations; it does not cover traffic growth.
Found
Duplicates and an open test version
Some technical URLs created duplicate pages, and the test version of the store was accessible to search crawlers.
Recommended
Fixes and a landing page plan
Set up redirects for technical duplicates, close the test version from indexing, review the SEO tags and prepare pages for filters.
What it gives
Technical fixes plus a growth plan
The audit combined specific technical fixes with a plan for developing the catalog around target queries.
What we check
SEO audit scope
We adapt the list to the project: a service website, a large catalog and a store after migration have different priorities.
Technical condition
- Crawling and indexing of important pages
- Server responses, broken URLs and redirect chains
- robots.txt, sitemap.xml, canonical and rules for handling duplicates
Structure and internal linking
- Logic of categories and landing pages
- Internal links and reachability of priority pages from the navigation
Content and metadata
- Title, Description and H1 on a sample of pages
- Match between content and user queries
Google Search Console data
- Clicks, impressions, queries and pages by period
- Indexing reports, if view access is available
Search and AI answers
- Availability of content for search and support for key claims
- Structured data compared with the visible page content
- According to Google, regular SEO principles apply to AI Overviews; a mention in AI answers cannot be guaranteed
Stores on Horoshop and Shop-Express
- We do not run a technical audit of the SaaS platforms themselves
- We analyze how your store is presented in search: categories, filter pages, metadata templates, indexing
- After a move to the platform we separately assess changes in organic visibility
How we do it
From the task to an action plan
We agree on the task before the start and explain the results after the analysis.
- Step 01
We define the task
Problems, priority business areas, the platform and important changes in the website's history.
- Step 02
We collect data
Crawling, public data and, if needed, view access to Search Console and other systems.
- Step 03
We set priorities
We combine tool data with a manual review of pages and filter out what is secondary.
- Step 04
We hand over the findings
A written report with examples and priorities, and a call in which we explain each recommendation.
- Step 05
We help implement
If you wish, we make the agreed fixes and check that they have worked.
Case studies
Analysis as the start of growth
LightSEO case studies where the work began with an analysis of the website and a search for weak spots. The numbers come from client reports.
Solar equipment store
Inverters, panels, batteries
6 issuesblocked growth at the start, then – TOP 3 in the niche
View case study
IDATEX
YKK sewing accessories
+7,170%page views in 9 months after the migration and SEO
View case study
Questions
Questions about a website SEO audit
How much does an SEO audit cost and how long does it take?
The price and timeline depend on the number of pages, the platform, the problem and the scope of checks. After a first review of the website we name both and fix them in the contract.
What access do you need?
The most useful is view access to Google Search Console. We request other access when it is needed for the agreed task. You do not need to send passwords.
Can you do an audit without Search Console?
Yes, we run part of the checks using public data and crawl results. Conclusions about real queries, clicks and certain indexing issues will then be limited.
Is fixing the errors included in the audit price?
An audit is diagnostics and recommendations. We agree on the scope and cost of implementation separately after setting priorities; we can make the changes as part of website SEO optimization.
Do you do technical audits of stores on Horoshop and Shop-Express?
No. For these SaaS platforms we do an SEO analysis of the specific store: categories, filter pages, metadata, indexing and visibility. What to do next is described on the SEO for Horoshop and SEO for Shop-Express pages.
How is an audit different from a consultation?
A free SEO consultation helps you get your bearings and choose a priority. An audit is a systematic check of the agreed areas with a written plan of fixes.
Do you guarantee that the website will appear in AI answers?
No. The choice of sources depends on the system and the query. We check what influences it: availability of content, clarity of descriptions and the match between structured data and the visible page content.
The first call is free
Describe the problem – we will propose the audit scope
Tell us what has happened to your website: a drop in organic traffic, a complex migration or important pages missing from search. We will assess the request and propose a reasonable scope for the check. Mon–Fri, 9:00–18:00.
- Price and timeline before the start
- Contract, completion certificates, sole proprietor of the 3rd tax group, no VAT
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00