SEO services: website promotion in Google that brings customers

SEO services are needed when customers already search for your products or services in Google, but the website gets too few visits and inquiries from that demand. The format of work depends on the situation: one website needs only a consultation and targeted fixes, another needs regular promotion.

When a business needs SEO promotion

• Few targeted visits. There are no pages for the right queries, or Google does not index them.
• Impressions are there, clicks are few. Titles and descriptions in the search results lose to competitors.
• Visitors do not get in touch. The page lacks a price, terms or a convenient form, or analytics does not count the inquiries.
• Traffic dropped after a migration. Old URLs were left without redirects, important pages dropped out of the index.
• Sales depend on ads. The organic channel lowers the average cost per customer.

Who we work for

Our main experience is e-commerce: online stores with catalogs, filters and thousands of products, including stores on Horoshop. We also promote websites of service businesses, manufacturers and retail chains, hotels and accommodation facilities, educational institutions, service companies and agencies. For your project we will pick examples with a similar niche, catalog and scale.

What the full range of SEO services includes

Demand analysis and keyword research, a site structure without duplicates for every synonym, technical optimization (indexing, canonical, redirects, sitemap, robots.txt, speed), texts for commercial pages, internal links, external mentions and analytics. We define the scope of each area based on the state of the website. More details on the SEO audit and website SEO optimization pages.

SEO and GEO: visibility in AI answers

GEO is work to make artificial intelligence systems understand your business correctly. According to Google's recommendations, the same SEO principles apply to AI Overviews and AI Mode: a page has to be in the index and useful for people. We clarify prices in hryvnias, delivery, payment, contacts and facts about the company, and we check brand mentions on an agreed sample of queries.

What the cost of SEO promotion depends on

• the number of priority pages and business areas;
• technical limitations of the website and the complexity of implementation;
• the need for new pages, texts and expert materials;
• the amount of work on external links;
• the format: a consultation, one-time optimization or monthly promotion.

Before the start we agree on an estimate: what the SEO team does, which tasks require a developer or an author and which costs are paid separately.

Who implements the changes

The SEO specialist creates the tasks, checks the implementation and reports on the result. In stores on Horoshop our team makes the changes; for websites on other systems we prepare a technical specification for your developer or implement the changes ourselves – this is set out in the plan.

How we evaluate the result

We look at four levels: demand coverage (impressions and visibility of priority pages), targeted visits from organic search, actions on the website (inquiries and purchases according to analytics) and completed work. Rankings show the trend, while inquiries bring the business money, so we count them first.