Case study: Basic and Comprehensive SEO optimization
SEO promotion case study of a contact lens store
A case where the client first came to us with a request for basic SEO optimization of their store on the Horoshop platform. After this service was successfully implemented and brought good results, they came back to us with a request for comprehensive SEO promotion.
When the client came to us for help with basic SEO optimization, we carried out a thorough analysis of the website, identified its weak points and developed a strategy to improve its visibility in search engines.
Over the next 5 months we worked on continuously improving the website's positions in search engines. By applying advanced SEO methods and strategies, we made a significant step toward increasing traffic and conversions. Integrated approaches to content, on-page optimization and links allowed us to ensure steady growth of the website in search results.
The result of our joint work was strong performance in a highly competitive niche. The client received a significant increase in traffic and positive growth in conversions.
Company
- Client: Yevrolinza
- Niche: Contact lenses
- Region: Ukraine
Audience and goals
- Audience: retail online shoppers
- Goals: Increase traffic and conversions
Search promotion results
Compared with the same period before SEO work started
- 15 Growth of the average website position
- 26.58% Growth of website visibility in search results
- 395 Growth of potential traffic to the website
- 175% Growth of conversions from organic search
Website results by keywords
Website results in SE Ranking
SEO promotion strategy
LightSEO's unique SEO promotion strategy for Horoshop online stores is based on a combination of advanced techniques and innovative approaches. This strategy includes in-depth analysis of keywords and the competitive environment, an individual approach to optimizing every page, improvement of the website's on-page optimization, development of high-quality and engaging content, and continuous refinement of the strategy based on monitoring data from SE Ranking.
SEO copywriting
SEO copywriting for an online store includes creating unique, targeted texts optimized for search engines. This includes writing optimized meta tags, headings and descriptions for catalog pages, product and section descriptions, using keywords in the text, and creating interesting and informative content.
Presets
Creating landing pages for customers' target search queries based on catalog filters aims to expand search keyword coverage and increase conversion. The process includes query analysis, keyword selection and the creation of optimized pages with unique content that helps visitors feel confident in their choice of products.
Internal linking
Improving on-page optimization by increasing page views through internal linking in SEO descriptions. It is a strategic system of links that directs visitors to different pages of the website, increasing their activity and improving the website's ranking in search engines.
External links
Finding and acquiring high-quality external links from authoritative sources, guest posts and the creation of valuable content. This increases search engines' trust and brings organic traffic and growth of positions in search results, increasing the website's visibility.
Your success starts with our expert SEO promotion consultation!
Improve the visibility and success of your online store with LightSEO! Book a free consultation today.
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