New audience
Advantage+ Catalog Ads show products to people who have not yet visited your store and are similar to your buyers.
Meta Ads for online stores
Facebook and Instagram ads setup based on your store's catalog
Turnkey Facebook and Instagram ads setup for an online store: product catalog, Pixel, Advantage+ campaigns and retargeting by purchase stage. Each person sees the products they viewed or ones that match their interests. The report shows the cost of every purchase.
- Ads built from product cards, banners optional
- We bring back people who viewed a product or abandoned their cart
- Meta accounts are registered to your company
Turnkey setup
from $450
- Ad budget
- separately, directly to Meta
- Monthly management
- by agreement
We name the exact price after reviewing the catalog and the store's goals.
from 50
products in the catalog are enough to start
3
retargeting stages: viewed, cart, buyers
1
feed for Meta and Google Merchant Center
$450
turnkey setup under a contract
Who it's for
Stores that catalog ads are right for
50 products or more
Clothing, footwear, cosmetics, decor, children's products, electronics. The wider the choice, the more precisely the algorithm matches an item to each person.
Visitors leave without buying
A person viewed a product and closed the website. Later they see it in their Instagram feed with the current price and return to the cart.
No designer
The catalog itself makes the ads: the photo, name and price come from the product card. We add your own photos or videos if you have them.
Already running Google Shopping
The Merchant Center feed also works for Meta, so the second channel starts on a ready-made catalog.
Process
From the catalog to the first sales from Meta
We switch on campaigns and the budget only after your approval.
- Step 01
Catalog review
We look at categories, high-margin groups, existing traffic and the account. We determine which scenarios you need.
- Step 02
Feed and Pixel
We connect a feed with auto-sync, split the products into sets and install the Pixel with the store's standard events.
- Step 03
Event check
We verify the domain and make sure that every purchase on the website reaches Meta.
- Step 04
Campaign launch
We switch on Advantage+ for a new audience, retargeting by stage and your creatives, if you have them.
- Step 05
Monitoring and handover
During the first week we adjust audiences and product sets. After that – the account goes to you, or we manage it monthly.
Scope of work
Scope of work: from the feed to the report
The full list for those comparing offers.
Catalog and data
- Analysis of the store structure and product groups
- Data Feed with automatic sync of prices and availability
- Catalog and product sets in Commerce Manager
- Meta Pixel with events: product view, add to cart, purchase
Campaigns
- Advantage+ Catalog Ads for a new audience
- Retargeting to viewed products, abandoned carts and buyers
- A separate message and ad frequency for each stage
- Your photos, videos, banners or UGC, if available
Account and reporting
- Business Suite and an ad account for your company
- Payment details and domain verification
- Goals and attribution for purchases
- A report with the cost per purchase for each campaign
- Launch and first-week monitoring
The same feed in Google
The catalog we prepare already sells
Results of our clients' Shopping ads in Google for February 2026. The feed of such a store also becomes the basis for the Meta catalog.
Solar energy
Google Shopping ads
UAH 39.4 millionin sales per month from the product feed
Google Shopping for a store
Household chemicals
Google Shopping ads
1,335+orders per month from the product catalog
Google Shopping for a store
Price
Price of launching catalog ads
You pay for the setup. The money for impressions comes separately from your Meta account.
from $450Services listed: 3
- Turnkey catalog adsFeed and Commerce Manager, Pixel with events, Advantage+ Catalog Ads, retargeting by stage, your creatives and the first week of monitoring.from $450
- Monthly campaign managementEvery month we test new scenarios, clean up audiences and report on sales. We calculate the price based on your budget.by agreement
- Performance Max on the same feedShopping ads in Google with Merchant Center and the first month of management.from $500
Management can be added later, once the campaigns have gathered statistics.
Questions
Questions about Facebook and Instagram ads
How much does a Facebook and Instagram ads setup cost?
From $450 turnkey. The final amount depends on the size of the catalog and the number of scenarios; we fix it in the contract after reviewing the store.
How many products do catalog ads need?
The format works from 50 items up to thousands of products. A large range lets the algorithm match a product to each person more precisely.
We have no banners or videos. Is that a problem?
No. For catalog ads, good photos and complete product cards are enough. If creatives appear, we will add them for promotions and brand awareness.
What do you need from us to get started?
Access to the website for the feed and Pixel, an invitation to Business Manager or permission to create one for your company, plus your priorities for categories and budget.
How can I tell that the ads pay off?
The Pixel counts purchases from the first day of the campaigns. The report shows spend, the number of orders and the cost of each by campaign; we use these figures to decide what to scale.
Is it worth adding Google Shopping to Meta ads?
Usually yes: Google brings people who are searching for the product, Meta brings those who have not searched yet. Both systems share the same catalog. Details are on the Performance Max for a store page.
Do you run ads for services or leads?
This service is designed for stores that sell products from a catalog. For service inquiries we recommend Google search ads. All formats are in the advertising services section.
Free consultation
Let's launch sales from Facebook and Instagram
Show us your store and tell us about your product range – in 15 minutes we will tell you whether the catalog is ready for ads, what budget to start with and which retargeting scenarios will work in your niche.
- We will check the feed and Pixel on your website
- Contract and completion certificates, the price stays fixed
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00