Portfolio · Basic SEO optimization
LightSEO basic SEO optimization case studies: Horoshop websites before and after the work. Each screenshot shows the Title, Description and H1 from the SEO tag checking panel. Store names and domains are hidden.
Case studies
Each card is a separate website. Each case study shows what the tags were like, what we changed and screenshots of every page before and after.
A car title loan website on Horoshop: a store template with "buy" and "In stock: 0". Hand-written Title and Description for the home page and 4 sections.
Car loansall pages optimized, 4 examples in screenshots
A computer hardware store on Horoshop: template tags, an internal code in the product Title, no H1 on the home page. New Titles and Descriptions for all pages, an H1 on the home page.
Computer hardwareall pages optimized, 8 examples in screenshots
A carp fishing tackle store on Horoshop: template tags, a product counter and a phone number in descriptions. New Titles and Descriptions for every page of the site.
Fishing gearall pages optimized, 8 examples in screenshots
Women's lingerie store on Horoshop: template tags, repeated words, auto-text in descriptions. New Title and Description for every page of the site and an H1 on the home page.
Women's lingerieall pages optimized, 8 examples in screenshots
A backup power equipment store on Horoshop: template tags, a product counter in descriptions, a home page without H1. New Titles and Descriptions for all pages of the website.
Backup powerall pages optimized, 8 examples in screenshots
A store of equipment for business on Horoshop: the auto-text "Products in stock: 0", cut-off category descriptions. New Titles and Descriptions for every page of the site.
Retail equipmentall pages optimized, 8 examples in screenshots
A jewelry store on Horoshop: template tags with the words "Catalog" and "Home page", a product counter in descriptions. New Titles and Descriptions for all pages of the website.
Costume jewelryall pages optimized, 8 examples in screenshots
A bracelet store on Horoshop: a Title in Latin letters, template tags, a product counter in descriptions. New Titles and Descriptions for all pages of the website and an H1 on the home page.
Handmade braceletsall pages optimized, 7 examples in screenshots
A baby food store on Horoshop: template Titles with SKUs and extra sections, autotext in descriptions. New Title and Description for all pages of the website.
Baby foodall pages optimized, 8 examples in screenshots
A children's clothing store on Horoshop: Titles from the platform template and empty Descriptions. New home page tags and templates for categories, products, the brand and contacts.
Children's clothingall pages optimized, 8 examples in screenshots
An edible chalk and clay store on Horoshop: Titles of up to 170 characters with a list of cities, a call to phone in descriptions, a template on the home page. New Titles and Descriptions with keywords.
Edible chalkall pages optimized, 5 examples in screenshots
A store of coffee, tea and coffee shop supplies on Horoshop: template tags, auto-text, SKUs in Titles. New Titles and Descriptions for every page of the site, an H1 on the home page.
Coffee shop suppliesall pages optimized, 8 examples in screenshots
A manufacturer's sports nutrition and supplement store on Horoshop: a doubled section in Titles, auto-generated text and a phone number in descriptions, SKUs on product pages. New tags for every page of the site.
Sports supplementsall pages optimized, 8 examples in screenshots
A peony store on Horoshop: template tags with a typo and a product counter, no H1 on the home page. New Titles and Descriptions for every page of the site.
Peoniesall pages optimized, 5 examples in screenshots
An artificial flower store on Horoshop: a slogan with emoji in every Title, auto-generated text and a phone number in descriptions, a home page without H1. New Titles and Descriptions for every page of the site.
Artificial flowersall pages optimized, 8 examples in screenshots
A door and hardware store on Horoshop: Titles in caps lock, a product counter in descriptions, the SKU and phone number in product tags. New Title and Description for all pages.
Doorsall pages optimized, 8 examples in screenshots
A plumbing store on Horoshop: double category names in the Title, the "Products in stock" auto-text, SKUs in products. New Titles and Descriptions for every page.
Plumbingall pages optimized, 8 examples in screenshots
A mattress store on Horoshop: template tags, repetitions and SKUs in Titles, empty descriptions. New Titles and Descriptions for every page of the site and an H1 on the home page.
Mattressesall pages optimized, 8 examples in screenshots
Women's bags store on Horoshop: identical Titles with the store name, no Description at all, no H1 on the home page. New tags for every page of the site.
Women's bagsall pages optimized, 8 examples in screenshots
A jewelry store on Horoshop: a Title made of the store name, brands page tags on categories, a doubled SKU. New Titles and Descriptions for all pages of the site.
Jewelryall pages optimized, 6 examples in screenshots
A sock store on Horoshop: template tags, a product counter in descriptions, SKUs in Titles. New Titles and Descriptions for every page of the site.
Socksall pages optimized, 8 examples in screenshots
Pet store on Horoshop: template tags, an unrelated description, an empty contacts Description. New section names, tag templates, product Title 196 → 94 characters.
Pet suppliesall pages optimized, 8 examples in screenshots
A sugar paste manufacturer on Horoshop: Russian-language tags, short descriptions, the platform template. New Titles and Descriptions for all pages of the site and our own tag template.
Sugaring pasteall pages optimized, 8 examples in screenshots
An electrical goods store on Horoshop: the auto-text "Products in stock", duplicates and SKUs in Titles, a phone number in descriptions. New Titles and Descriptions for every page.
Electrical goodsall pages optimized, 4 examples in screenshots
A K-pop and anime store on Horoshop: glued-together names in Titles, a product counter in descriptions, a home page without an H1. New Titles and Descriptions for every page of the site.
K-pop fan merchandiseall pages optimized, 8 examples in screenshots
A store of wooden home goods on Horoshop: template Titles, a product counter in descriptions, the phone number in product tags. New Title and Description for all pages.
Wooden goodsall pages optimized, 7 examples in screenshots
A store of mugs for sublimation and souvenirs on Horoshop: template tags, merged category names, autotext in descriptions. New Title and Description for all pages of the website.
Sublimation mugsall pages optimized, 7 examples in screenshots
A fabric store on Horoshop: template tags, auto-generated text with a product counter, no H1 on the home page. New Titles and Descriptions for the home page, catalog, categories and contacts.
Fabrics and haberdasheryall pages optimized, 5 examples in screenshots
A climate equipment store on Horoshop: template category Titles and the auto-text "more than 0 models" in descriptions. New tags for the home page, categories, contacts and products.
Climate equipmentall pages optimized, 7 examples in screenshots
An FPV drone frame store on Horoshop: the "Buy Home" auto-text, SKUs and a phone number in the tags. New Titles and Descriptions for every page of the site.
Drone framesall pages optimized, 5 examples in screenshots
An electrical equipment store on Horoshop: template Titles of up to 132 characters and a product counter in the description. New Titles and Descriptions for every page of the website.
Electrical installationall pages optimized, 8 examples in screenshots
An air purifier store on Horoshop: duplicate category names in the Title, auto-text in descriptions, a home page without H1. New Title and Description for every page of the website.
Air purifiersall pages optimized, 8 examples in screenshots
A board game store on Horoshop: a Title made of just the store name, a product counter in descriptions, a home page without H1. New Title and Description for every page of the website.
Board gamesall pages optimized, 8 examples in screenshots
A sink and kitchen appliance store on Horoshop: duplicate names and codes in Titles, the auto-text "Products in stock" in descriptions. New Titles and Descriptions for every page of the site.
Kitchen sinks and appliancesall pages optimized, 7 examples in screenshots
A repair shop tool store on Horoshop: the auto-text "Products in stock: 0", duplicate categories and SKUs in Titles. New Titles and Descriptions for every page of the website.
Car service toolsall pages optimized, 8 examples in screenshots
An interior and entrance door store on Horoshop: the auto-text "Buy Home", contacts without a description, a phone number in product tags. New Title and Description for every page.
Interior doorsall pages optimized, 6 examples in screenshots
A sports nutrition store on Horoshop, wholesale and retail: "Catalog" in Titles, a product counter in descriptions, the SKU on product pages. New Titles and Descriptions for every page of the site.
Wholesale sports nutritionall pages optimized, 6 examples in screenshots
A general merchandise store on Horoshop: template Titles, empty Descriptions, no H1 on the home page. New Titles and Descriptions for all pages of the site.
Consumer goodsall pages optimized, 8 examples in screenshots
A lighting store on Horoshop: empty Descriptions and a Title made of the store name. New Titles and Descriptions for every page – from the home page to product and brand pages.
Lightingall pages optimized, 8 examples in screenshots
A kitchen cookware and outdoor goods store on Horoshop: template tags, empty variables and SKUs. New Titles and Descriptions for the home page, categories, products and contacts.
Cookwareall pages optimized, 8 examples in screenshots
A household chemicals store on Horoshop: "Buy Home" in the description, double category names in the Title, SKUs in products. New Titles and Descriptions for every page.
Household chemicalsall pages optimized, 8 examples in screenshots
A kids' toy store moved to Horoshop: category Titles of 72–80 characters, contacts without a description. Tag templates for categories, products, brands and contacts.
Kids' toysall pages optimized, 8 examples in screenshots
What repeats in every case study
The section name and "– buy in the online store …" without a search query, with repeated words.
A Description with an "In stock" counter and a "from" price – often with a zero or no price at all.
Title and Description outside the recommended length, no H1 on the home page.
Free consultation
Send us your store's address – we will look at which Title and Description the platform currently generates and propose a scope of work. We reply Mon–Fri from 9:00 to 18:00.
