Solar energy
Google Shopping ads
ROAS 270UAH 39.4 million in sales from a UAH 145,000 budget in one month
About Shopping ads
Search · Google Shopping · Performance Max
Google ads with every sale tracked
Google ads bring you people at the moment they are searching for your product or service. We choose the format – search campaigns, Google Shopping with Performance Max or both – and from day one we count inquiries, purchases and revenue, so the budget goes where it earns.
- A format for your goal: inquiries, catalog sales or both
- Forms, calls and purchases tracked in GA4
- Google accounts registered to your company from day one
Google Ads
from $250
- Search campaigns
- from $325
- Shopping and Performance Max
- from $500
- Performance Max management
- from $250 / mo
- Merchant Center unblocking
- $325
- Merchant Center for Horoshop
- $250
The ad spend budget is not included in the price of the work: you top up your Google account yourself.
270
Shopping ads ROAS in the solar energy niche
UAH 1.5 million
in sales in the household chemicals niche in one month
417
orders for a home decor store on a UAH 57,600 budget
250+
projects launched by the LightSEO team
Formats and prices
Which Google ads format do you need
Each format solves its own task. Describe your business, and we will advise where to start.
from $250Services listed: 4
- Google Ads search advertisingAds above the search results for queries with "buy", "price", "order". You pay for a click from an interested person.from $325
- Google Shopping and Performance MaxProduct photo, name and price in search results, on YouTube, in Gmail and Discover. The algorithm learns from your sales. Ongoing management after that – from $250 / month.from $500
- Unblocking Google Merchant CenterWe find the root cause of the suspension, bring the website and the feed in line with Google's policies and handle the appeal. Half of the payment comes after the account is reinstated.$325
- Merchant Center reinstatement for Horoshop websitesWe bring the catalog of your Horoshop store back to Google Shopping and help restore your campaigns.$250
Google ads often run alongside Facebook and Instagram ads on the same feed – setup from $450.
When clients come to us
Situations we solve with Google ads
A new website without visitors
SEO gains strength gradually. Search ads bring the first clients as soon as the ads are approved and show which wording sells.
Clicks are cheap, inquiries are few
We analyze search queries, negative keywords and the landing page and find the step where buyers drop off.
Your products are missing from Google Shopping
We bring the store and the feed in line with Merchant Center requirements, pass Google's review and turn on Performance Max.
It is unclear what brings in money
We set up purchase and revenue tracking, so every campaign gets its own cost per sale and its own ROAS.
Results
What Google ads deliver for our clients
Figures from our clients' Google Ads accounts: spend, orders and revenue for February 2026.
Household chemicals
Google Shopping ads
UAH 1.5 millionin revenue and 1,335+ orders on a UAH 118,000 budget
About Shopping ads
Process
Five steps to your first inquiries and sales from Google
- Step 01
Brief
Product, region, margin, budget and the customer action you count as a result.
- Step 02
Choosing the format
Search, Performance Max or both. We explain the choice and put the scope of work in the contract.
- Step 03
Setup
Keywords and ads or the feed and Merchant Center, geo, schedule, bidding strategy, goals in GA4 and Tag Manager.
- Step 04
Launch
We turn on the campaigns and closely watch queries, spend and conversions in the first days.
- Step 05
Optimization
We clean out irrelevant queries, test ads and shift the budget to campaigns with a lower cost per sale.
Details
What we do in each format
For those who want to know what they are paying for.
Keywords and negative keywords
- We collect phrases and group them by intent: purchase, price and ordering separately from informational ones
- We send commercial groups to the matching sections of the website
- We exclude queries about what you do not offer, for example rentals
- We refine the list of exclusions based on real queries after launch
Ads and assets
- The text includes the product, a proven advantage and the next step
- Phone number, sitelinks, callouts, prices and address
- Several variants per ad group to test different arguments
Account, geography and schedule
- Separate budgets for different lines of business
- A city, a region or a radius within your real service area
- Language and ad schedule matched to the hours when you can respond
- A bidding strategy for the chosen goal
Feed and Merchant Center
- Policy, contact and shipping pages that meet Google's requirements
- A feed with full names, prices and availability, matching the website
- Support through moderation and linking with Google Ads and GA4
Landing page
- The service, the terms and the contact button are visible right away
- We check the speed on a smartphone and how the form works
- For a narrow offer we recommend a separate page or expand an existing one
Tracking inquiries and sales
- Google Analytics 4 and Google Tag Manager
- Checking form submissions and agreed call tracking
- Store purchases and revenue in GA4 and Google Ads
- Matching inquiries against your managers' feedback
Good to know
Google ads: what to know before launch
Google Ads for demand that already exists
A person types in the name of a service, a model of equipment or asks about the price of a repair. They have already defined their need and are comparing offers. Google Ads advertising puts your offer in front of them when the ad continues the query and the website confirms what it promised.
When it makes sense to order search ads
When people already search for your product, when a new website needs traffic alongside SEO or when you want to see a separate source of inquiries. A product the market does not know yet first needs awareness formats. A broken cart or missing inquiry tracking should be fixed before launch, otherwise you cannot check whether the spend pays off.
How we set up Google advertising
We group phrases by intent: buying equipment and searching for its manual call for different answers. We choose negative keywords for your range and terms to cut off the irrelevant and keep potential buyers. We organize the Google ads account so that every line of business has its own budget, geography, language and schedule.
How to evaluate website advertising in Google
Website advertising in Google is evaluated by target actions, their cost and their quality. A click on a phone number does not yet guarantee a conversation, so we agree on the call tracking method separately. We match inquiries against managers' feedback: a cheap inquiry means little if the person is looking for a product you do not have.
- We review search queries and add negative phrases
- We compare ad variants
- We check spend against the plan
- We refine the territory and the ad hours
- We agree with you on expanding campaigns
Paid search works more precisely together with a strong page and organic traffic. Website development, SEO services and online store launch help here.
Questions
Frequently asked questions before launching Google ads
What does search ads setup include?
Collecting and grouping phrases, negative keywords, ad texts with assets, targeting settings, tracking of useful actions and a review of the first data. After that you take over the account or leave the management to us.
What should I prepare before ordering search ads?
A description of your products or services, a list of regions, access to the website and analytics and a working page for inquiries. If you have run ads before, give us access to the account: the campaign history will help us start faster.
Who owns the Google ads account after launch?
You do. We register the account to the client, and you only grant access to the LightSEO team. You can revoke access at any time, the history and data stay with you.
Do I need Merchant Center to advertise services?
For search campaigns – no. Merchant Center sends product data to Google, so stores launching Google Shopping or Performance Max need it.
How much should I budget for Google ads at the start?
For Performance Max, budget from UAH 15,000 per month: with this budget the algorithm learns from purchases faster. We calculate the budget for search campaigns based on the competition in your niche and region.
When will the first inquiries come?
A search campaign starts showing after the ads are approved, and the first inquiries usually come within a few days. For Shopping ads, Google first reviews the store in Merchant Center – from 7 working days, after which the launch takes 3–5 working days on average.
Is it worth combining Google and Meta?
For a store it often is: Google brings those who search for a product, Facebook and Instagram bring back those who left without buying. We prepare one feed for both systems. Details are on the Meta ads setup page.
Free consultation
We will review your Google ads
Show us your website and tell us about your region – in 15 minutes we will tell you which format suits you, how much to budget for the start and what to fix on the website before launch. We call on working days from 9:00 to 18:00.
- A review of your existing account, if you already have one
- A fixed setup fee under the contract
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00