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SEO services · New website · Relaunch

SEO at the development stage: the website enters search ready

SEO at the development stage lays down the structure, page URLs and meta tags before the website is filled with products. This way the store launches with categories built around real demand and with analytics that collects data from day one.

Discuss a new websiteSee packages
  • We build categories from search queries
  • We set clear page URLs once
  • Analytics works from day one
SEO for online stores: from search query to purchase

Extended SEO optimization before launch

from $750

Horoshop store
$800
Store on Shop-Express
$750

For websites on other platforms, we define the scope and price after a consultation.

Extended SEO optimization before launchfrom $750

Discuss a new website

Why before launch

What SEO built in during website development gives you

  • Structure built around demand

    A category matches the way people search for a product. The name "Terrace decking" works better in search than a generic "Products".

  • Stable URLs

    Clear URLs are set at the start. Changing URLs later means redirects and a risk of losing rankings.

  • Templates before content

    When the SEO templates are ready before products are imported, every new product page gets a correct Title and Description right away.

  • A baseline

    Google Analytics and Search Console work from day one, so after a month you have something to compare with.

Scope of work

What we do in the extended pre-launch package

The list is the same for Horoshop and Shop-Express. Turnaround time is 24 working days.

  1. 01

    Keyword research

    We collect the search queries of your niche and group them by meaning, so each group has its own page.

  2. 02

    Catalog structure

    We design the category tree based on the keywords and your product range.

  3. 03

    Manual SEO tags

    We write the Title and Description for the home page, main pages and top-level categories.

  4. 04

    SEO templates for product groups

    We set up separate rules for different product groups so that meta tags do not repeat.

  5. 05

    Analytics

    We connect the website to Google Analytics and Google Search Console.

  6. 06

    Report

    We hand over a report listing the work done.

Packages and prices

SEO for a website under construction

The package is chosen by the platform the website is built on.

from $750Services listed: 4

SEO for a new store on HoroshopSEO for a new Shop-Express store

We invoice companies without VAT; individuals can pay online.

Relaunch

When the website already exists and is being rebuilt

A redesign or a move to a new platform is also a development stage. Here, on top of structure and meta tags, we preserve the rankings you have built up: we record which pages bring traffic and keep their URLs wherever possible.

For URLs that change, we draw up a mapping and set up permanent redirects. When moving to Horoshop, this is a separate service, redirect setup, or part of a turnkey store migration.

FAQ

Questions about SEO during website development

When is the best time to bring in an SEO specialist?

Before the catalog structure is approved and before the bulk import of products. Then categories, URLs and templates are built correctly from the start, and nothing has to be redone.

How long does the work take?

We complete the extended package for Horoshop or Shop-Express in 24 working days. For other platforms, we agree on the timeline together with the scope.

Will this be enough to get traffic?

The package creates the technical and semantic foundation. Traffic growth comes from further work on content, filter pages and links. For that, we have monthly SEO packages.

Another studio is building the website. Can you join in?

Yes. We prepare the requirements for structure, URLs and meta tags, agree them with the developer and check the implementation before launch.

How is the cooperation formalized?

We sign a contract in the Vchasno system or work under a public offer, whichever is more convenient for you. The package price stays the same until the work is completed.

Free consultation

Planning a new website? Bring in SEO now

Tell us about your niche, platform and approximate launch date. We will suggest which SEO decisions are worth building in before the start and which package fits. A manager is available on weekdays from 9:00 to 18:00.

  • Fixed package price
  • Contract via Vchasno or a public offer
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