SEO optimization of your website, after which Google understands your pages

What a snippet is and how it is formed

In the search results, a person sees a title link, the page address and a short text fragment – the snippet. Together they give a first impression of the page and help decide whether to click.

Google uses the Title and meta Description we set as a hint. It can form the title and the fragment from the visible text of the page, and the fragment changes depending on the query, so the exact look of a snippet cannot be guaranteed.

What SEO templates are

An SEO template is a rule by which the site composes a title or description from the data of a specific page: the name of the category, the brand or the store. In a large catalog, this saves you from filling in every product page by hand.

Standard rules are convenient for a start, and they should be checked against the real product range. Typical problems:

• repetitions in titles when the name of a nested category already contains the name of the parent section;
• identical descriptions for different pages that say nothing about the differences between categories;
• poor data substitutions, for example the number of products or the minimum price, which change along with the product range.

What optimization gives and what not to expect from it

We change a template once we see which pages it covers and what gets substituted into the finished meta tags. Changes to meta tags on their own do not guarantee a certain position or number of orders: search is influenced by page content, the offer and competition.

For regular development after the setup, there is SEO promotion.