Pages for client queries
Every section has a clear task, and queries are distributed between pages according to the reader's needs.
Service websites, blogs, WooCommerce
SEO for WordPress: a website that brings clients from Google, without rebuilding from scratch
SEO for WordPress from LightSEO starts with diagnostics: theme, plugins, duplicates, speed, indexing and page structure. Then we split the work into settings, content and developer improvements so that every change works toward inquiries from search.
- Diagnostics of the theme, plugins and indexing
- Every task has an owner: us, your developer or an author
- Results are visible in Search Console and Google Analytics
SEO for WordPress
custom quote
- Initial website review
- free
- One-time optimization
- clear scope and deadline
- Monthly promotion
- plan and estimate for the month
The price depends on the number of areas, competition and the need for texts. We name it before the start and fix it in the contract.
2015
building websites, stores and doing SEO
250+
projects launched by the team
+3,996.7%
clicks from Google in the solar equipment case study
Mon–Fri
we reply from 9:00 to 18:00
Sound familiar?
When a WordPress website stalls in search
The flexibility of the CMS gives freedom, and every theme or plugin changes how Google sees the website.
New theme – slower pages
After a design change the website loads longer on a smartphone, and visitors leave before they see the offer.
A plugin created extra URLs
Archives, tags and parameters create duplicates, and the search crawler spends time on service pages.
Some content disappeared from Google
After a theme or module update, search stopped showing pages that used to bring visitors.
The plugin indicator is green, traffic is flat
A plugin fills in the title, description and sitemap. It will not decide for you which services to cover and whether the text is useful.
Articles are read, there are no inquiries
The blog attracts visitors, but the articles have no convenient path to the service pages.
Similar pages compete with each other
Dozens of nearly identical texts with one word swapped scatter rankings and add nothing to the topic.
Formats
Choose where to start
One-time setup, monthly promotion or diagnostics first – the format depends on the state of the website and your goals.
- Website SEO optimizationOne-time setup of meta tags, structure and technical parameters with a clear completion date.custom quote
- SEO promotion of a WordPress websiteMonthly work: new pages for demand, content, links and technical control.custom quote
- Website SEO auditWhen traffic has dropped or the website has moved and the cause has to be found first.
- Free SEO consultationAn SEO specialist's first look at the website and 2–3 priorities to start with.free
We show the costs of external publications and authors' texts separately and agree on them before the work starts.
Case studies
SEO results in numbers
LightSEO case studies from different niches and platforms. The methods are the same as for WordPress: structure for demand, content, links and analytics control.
Solar equipment store
Inverters, panels, batteries
+3,996.7%clicks from Google in 14 months
View case study
"Everything from UAH 10"
Chain of household goods stores
TOP 10for the brand name one month after the work
View case study
How we work
The path from diagnostics to growth
We plan the order of improvements and check every implementation.
- Step 01
You tell us about the website
You send the address, goals and history of changes: a new theme, a migration or module updates often explain a drop.
- Step 02
Diagnostics of the build
We check the search crawler's path, the main URLs, speed and how pages behave on mobile devices.
- Step 03
Demand and structure
We distribute queries between pages. We create a separate landing page when there is independent demand for it and enough useful content for the client.
- Step 04
A plan with owners
We split tasks into settings, content and development and agree on the order instead of random fixes.
- Step 05
Implementation and control
We check changes in the browser and in the code, and evaluate the trend after the search engine crawls the website again.
Scope of work
What we check and configure on WordPress
The set of checks depends on the type of website and what happened to it before.
Technical side
- robots.txt, sitemap.xml and indexing rules
- URLs with parameters, archives and service sections
- Canonical consistent with the other technical signals
- Meta tags and H1 in display templates
Speed and mobile version
- Theme, images, third-party scripts and add-ons
- Core Web Vitals metrics
- Menu, readability and forms on a smartphone
Structure and content
- Section hierarchy and connections between materials
- H1–H3 headings, the sequence of explanations and FAQ
- Up-to-date facts and clear terminology
- Internal linking between related publications and services
Analytics
- Impressions, clicks and indexing in Google Search Console
- Visitor behavior in Google Analytics
- Seasonality, competitors and website updates in the trend assessment
The method in brief
SEO for WordPress: where the plugin ends
WordPress SEO setup goes beyond the plugin
An SEO plugin helps generate the title, description, sitemap and canonical. Which services to cover, how to group the keywords and whether the text is useful are decided by the owner together with an SEO specialist. The plugin also does not fix theme flaws or conflicts with other modules automatically.
Blocking crawling in robots.txt does not by itself guarantee that a URL is removed from the search results. A change in a shared template can affect hundreds of publications, so after edits we also check the related parts of the website.
What tasks WordPress search optimization suits
WordPress powers service websites, corporate websites, blogs and information projects, and with add-ons – WooCommerce stores too. The scenario sets the priorities: a contractor needs to explain the terms of cooperation, an editorial team – the topics and access to publications.
How WordPress website promotion develops after the basic work
The basic work removes obstacles. Next come keyword expansion, content additions, new landing pages and work on the link profile; the scope is determined by competition and the state of the project.
We evaluate the effect after the search engine crawls the website again and reassesses the content, taking into account seasonality and competitors. We do not name a specific date for reaching the TOP: it depends on the initial state of the website, the scope of changes and the situation in the search results. Regular work is described on the SEO promotion of a WordPress website page.
Questions
Questions about SEO for WordPress
How much does SEO for WordPress cost?
The initial website review is free. We calculate one-time optimization and monthly promotion individually after diagnostics: the price depends on the number of areas, competition, the need for texts and development work. We fix the amount in the contract.
Is WordPress SEO setup needed after installing a plugin?
Yes. The plugin settings have to match the structure of the website. We also check indexing, texts and functions duplicated by the theme.
Are a blog and a service website optimized the same way?
No. For a blog, topic coverage and navigation between articles matter. For a service website – the description of the offer, trust and ease of getting in touch.
Will the code have to be changed?
It depends on the task: some issues are solved in the editor and settings, others require changes to the implementation. We agree on the list of improvements and the people responsible after diagnostics.
Can we start without a full redesign?
Yes, if the current implementation allows the issues found to be fixed. We justify the need for a major rebuild with the results of the analysis. When it is easier to build a new website, we offer a turnkey corporate website.
When should WordPress search promotion be evaluated?
We check that the changes are correct right after implementation, and the visibility trend once data accumulates. The timeline depends on the initial problems, the scope of changes and competition in the search results.
We have our own developer. How do we work together?
We write up tasks for them with example pages, and after implementation we check the result in the code and in the search results.
Free website review
Tell us what you want to improve on your WordPress website
Send us a link to the website and tell us which services should bring more inquiries. We will propose a plan that takes into account the technical limitations and business priorities. Mon–Fri, 9:00–18:00; on Telegram we reply quickly.
- Estimate and plan before the work starts
- Contract, completion certificates, sole proprietor of the 3rd tax group, no VAT
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00