Ads shown to people ready to buy
Keywords are grouped by intent: "buy", "price", "order". Informational queries are handled separately or cut off.
Google Ads · Search campaigns
Google search ads setup: leads from people who are already searching
Turnkey search ads setup for services and products: we collect the queries people use to find you, cut off irrelevant impressions and set up lead tracking. You pay for clicks from people who need your offer and see the cost of every inquiry.
- First leads – a few days after launch
- The cost of every lead is visible in the report
- Ads shown only in your region and during business hours
Turnkey setup
from $325
- Search results analysis, keywords, ads
- included
- GA4 goals and first-week monitoring
- included
- Monthly management
- by agreement
Clicks are paid separately, from your Google Ads payment profile.
from $325
for the turnkey setup, the amount is fixed in the contract
Week 1
after launch we monitor queries and bids
2015
the year we started building websites and running ads
250+
projects launched
Who it's for
Search ads work when demand already exists
People type into Google exactly what they need. Your job is to be first in those results with a precise answer.
Services in a city or region
Repairs, installation, lawyers, dentistry, cleaning, car service. The ad is seen by people in your service area during the hours when you take calls.
Products people search for by name
Equipment, appliances, furniture, spare parts, building materials. We send queries with the words "buy" and "price" to the page of the right product or category.
The website has just launched
Organic traffic grows over months. Ads bring inquiries right now and show which words customers use to describe their needs – this will come in handy for SEO.
Campaigns are running, few inquiries
We check search queries, negative keywords, goals and the landing page and find where the budget is being lost.
Tip
The ad brings people in, the page sells
When an ad promises a specific service and leads to a generic home page, people get lost and close the tab. Before launch we check the landing page: speed on a smartphone, terms, the contact button and how the form works. If needed, we build a separate landing page for the campaign – at LightSEO one team builds both websites and ads.
Process
How we set up search ads
We agree the campaign structure and ad copy with you before launch.
- Step 01
Search results analysis
We look at who advertises for your queries, what competitors promise and how you can stand out.
- Step 02
Keywords and structure
We collect queries, group them by intent, compile negative keywords and split campaigns by business line.
- Step 03
Ads and settings
We write several versions of ad copy with assets and set the location, language, schedule, budgets and bidding strategy.
- Step 04
Lead tracking
We set up GA4 goals for forms and calls through Tag Manager and check that every lead reaches the report.
- Step 05
Launch and the first week
We switch the campaigns on, review the actual queries, clean out the irrelevant ones and adjust bids.
- Step 06
Handover or management
You take over the configured account and a checklist of what to check, or leave the management to us.
Scope of work
What the search ads setup includes
The full list for those who want to check every item.
Preparation
- Analysis of competitors and their ads in the search results
- Collection of the key phrases people use to search for your product or service
- Grouping by intent: purchase, price, order, informational queries
- A list of negative keywords for your product range and terms of business
Campaigns
- Several ad versions per ad group with your advantages
- Assets: phone number, sitelinks, callouts, prices, address
- A new ad account for your company or a cleanup of the existing one
- Geotargeting: city, region or radius
- Language, ad schedule, budgets and bidding strategy
Tracking and launch
- Google Analytics 4 and Google Tag Manager
- Conversions for forms and calls
- Landing page check before launch
- Launch and first-week monitoring
- Account handover with instructions or monthly management
How we measure results
Spend, orders and their cost in one report
These reports come from our clients' accounts for February 2026. We run search campaigns on the same principle.
Solar energy
Google Shopping ads
ROAS 270every hryvnia of the budget returned UAH 270 in sales
Shopping ads
Household chemicals
Google Shopping ads
1,335+orders per month with a budget of UAH 118,000
Shopping ads
Price
How much does a search ads setup cost
We name the amount after a consultation, put it in the contract, and it stays the same until the work is done.
from $325Services listed: 4
- Turnkey search ads setupCompetitor analysis, keywords, negative keywords, ads with assets, account, location targeting, GA4 goals and first-week monitoring.from $325
- Monthly campaign managementQuery cleanup, ad tests, bids and reports. The cost depends on the number of campaigns.by agreement
- Landing page for an ad campaignA separate page for one service when the existing one does not answer the buyer's query.from $500
- Shopping ads for a storePerformance Max and Merchant Center, if you have an online store with a catalog.from $500
Payment for clicks goes directly to Google; this money never passes through LightSEO.
Questions
Questions about search ads
How much does a search ads setup cost?
Turnkey – from $325. We name the exact amount after a consultation, once we know the number of business lines and regions, and fix it in the contract.
How soon will the first leads come in?
The ads go through Google's review and start showing. The first inquiries usually come in a few days after launch, and throughout the first week we closely monitor queries and bids.
Which negative keywords do you add?
The ones that bring random people: "free", "DIY", "used", "reviews", and queries about services you do not offer, such as equipment rental. We refine the list based on actual queries after launch.
How do you track calls?
A tap on the number does not yet mean a conversation. We agree the call tracking method with you separately and set it up through Tag Manager and GA4.
What if the page is not ready for ads?
We will tell you before launch. You can improve the existing page or order a separate landing page.
Can I manage the campaigns myself?
Yes. The account is yours from day one, so after the first week you can manage it yourself – we will explain what to check and how. Or leave the monthly management to us.
Are search ads suitable for an online store?
Yes, for queries with a product or model name. For a large catalog we add Performance Max: it shows products with a photo and price. An overview of all formats is on the Google Ads page.
Free consultation
Get leads from Google Search
Describe your product and region – in 15 minutes we will tell you what starting budget to plan, what cost per lead to aim for and whether the page is ready to receive traffic.
- Assessment of competitors in your search results
- Contract, completion certificates and a fixed setup price
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00