Case study: Basic SEO optimization
Case study of basic SEO optimization of a website on the Horoshop platform
A case study about the website of a physical store chain that needed help improving its online visibility. Despite its great popularity among consumers, the website did not appear in search results for "branded queries".
This made communication with customers harder, reduced the effectiveness of the loyalty program and got in the way of announcing promotions and new store addresses.
Company
Client: "Vse vid 10 hrn" Niche: Household goods
Audience
Brand-loyal customers
Goal
TOP 10 search results for branded queries
Strategy of positive changes
- Step 01
Writing SEO tags by hand
We optimized the title and description for the home page and key sections.
- Step 02
Fixing the website structure
We put the navigation in order to make indexing easier for search robots.
- Step 03
Writing an SEO text
We created a unique description for the home page focused on branded keywords.
- Step 04
Setting up Analytics and Search Console
Full connection of traffic and indexing monitoring tools. Thanks to the right actions of the LightSEO team, within a week the website began to appear for target queries: one month after the work was done, the goal was achieved:
A professional approach to SEO optimization is critical for the success of any company. This case study shows how competent basic work lets you reach the set goal quickly.
Your success starts with our expert consultation!
Improve your store's visibility with LightSEO today.
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