You need sales this month
The campaign starts showing right after the ads are reviewed, so you see how the market reacts to your offer within a few days.
Google Ads · Search · Performance Max · Merchant Center
Advertising in Google Ads for businesses and online stores
Google Ads shows your website to people who are searching for your product or service right now. LightSEO sets up search campaigns and Performance Max Shopping ads, takes Merchant Center through moderation and installs tracking, so you see the cost of every inquiry and sale.
- Search campaigns – from $325 for setup
- Performance Max for stores – from $500 for launch
- The ad account and statistics stay yours
Turnkey search campaign
from $325
- Performance Max for a store
- from $500
- Merchant Center unblocking
- from $250
You pay the ad budget directly to Google. Campaign management after launch is discussed separately.
Who it's for
Who we set up Google Ads for
Google advertising delivers the most where buyers type their own query into search.
Online stores with a catalog
The product photo, name and price appear right in Google search results. For stores on Horoshop we prepare the product feed and Merchant Center to meet Google's requirements.
Service companies in a region
Geotargeting limits impressions to your city, region or a radius around your office, so your ads reach the people you can actually serve.
Newly launched websites
While the website builds positions in organic search, ads bring the first visitors and show which queries actually sell.
Account owners without results
If your campaigns are already running but bring few inquiries, we put the keywords, negative keywords, goals and landing pages in order before increasing the budget.
Formats and prices
Google advertising services
Prices are for setup and are taken from the LightSEO service catalog.
from $250Services listed: 5
- Google Ads search campaignsKeywords by buyer intent, ads with extensions, negative keywords, goals in GA4 and support during the first week after launch.from $325
- Google Shopping and Performance MaxMerchant Center, a product feed, Performance Max campaigns and 30 days of active management in the first month.from $500
- Unblocking Google Merchant CenterAn audit of the website and feed, fixing violations of Google's policies and support through the appeal.$325
- Unblocking Merchant Center for Horoshop websitesThe same unblocking service for stores on the Horoshop platform, where we know the feed and page settings well.$250
- Landing page for an ad campaignA separate landing page for one offer, built on the same keywords as the ads.from $500
You put the money for impressions into your own Google account. Campaign support after launch is priced separately, based on the scope of work.
Process
How we launch Google Ads advertising
- Step 01
Consultation
You tell us about your product, region and budget. We assess for free which ad format suits you and whether the website is ready to receive traffic.
- Step 02
Market and website review
We look at who already advertises for your queries and check the landing pages and inquiry forms.
- Step 03
Setup
An account in your name, keywords and ads, a feed and Merchant Center for a store, goals in GA4 and Tag Manager. We agree the campaign structure with you.
- Step 04
Launch and first data
After launch we review the actual search queries, cut out the irrelevant ones and adjust bids and budgets.
- Step 05
Next – your choice
You take over the account with instructions, or entrust us with monthly management with reports in a shared chat.
Why LightSEO
Ads from a team that builds websites itself
Accounts registered to you
We register Google Ads, Merchant Center and GA4 to your company. The campaign history and access stay with you whatever you decide.
Website and ads in one pair of hands
When a landing page or product page holds back inquiries, we fix it ourselves, because one team handles websites, SEO and ads.
Contract and fixed price
We work as a sole proprietor of the 3rd tax group without VAT: a contract, completion certificates and a setup price that does not change after work starts.
E-commerce since 2015
We have been launching websites and online stores since 2015 and know how the catalog, feed and product page affect advertising.
FAQ
Questions about Google Ads advertising
How much does Google Ads setup cost?
A search campaign – from $325, a Performance Max launch for a store – from $500, Merchant Center unblocking – from $250. We fix the exact amount in the contract after the consultation, and it does not change during the work.
Is the ad budget included in the price?
You pay the ad budget directly to Google from your own account. Our fee covers the setup and, if needed, monthly campaign management.
What budget should I plan for the start?
For Performance Max we recommend from UAH 15,000 per month, so the algorithm has enough data to learn. For search campaigns we calculate the amount during the consultation based on your niche and region.
When will the ads start working?
A search campaign starts after setup and Google's ad review. Shopping ads first need Merchant Center moderation – usually from 7 working days.
Whose name is the ad account registered in?
Yours. You own the account, payments and statistics; we work with the access you grant us.
Can I hand the campaigns over to my own marketer after launch?
Yes. We hand over the account with instructions, and your team continues the work on its own. Regular management on our side is discussed separately.
What should a store choose: Search or Performance Max?
Search ads work well for specific queries and services. Performance Max is designed for stores with a catalog: it takes products from the feed and shows them in Search, Shopping, YouTube, Gmail and Discover. During the consultation we will recommend a combination for your product range. More details on the Google Shopping page.
Do you take on a Merchant Center that is already blocked?
Yes, it is a separate service: we find the reason for the block, prepare a checklist and a technical brief for fixes to the website and feed, and support you through the appeal. Payment: 50% in advance, the rest after unblocking.
Free consultation
Let's discuss Google advertising for your business
Leave your contacts or write to us on Telegram. During working hours, Mon–Fri from 9:00 to 18:00, we will call you back, look at your website and suggest a campaign format and a starting budget.
- No obligation after the consultation
- Contract, completion certificates, sole proprietor of the 3rd tax group, no VAT
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00