Carts left unpaid
A separate scenario for people who added a product to the cart shows that exact product again and brings them back to checkout.
Meta Ads · Facebook · Instagram · product catalog
Meta ads for online stores: Facebook and Instagram powered by your catalog
Meta ads find shoppers who have not searched for your product yet and bring back those who left without ordering. We connect your store's catalog to Facebook and Instagram, set up the Pixel and launch campaigns where every person sees products that match their interests.
- Turnkey setup – from $450
- The catalog updates automatically along with the site
- Business Manager and the ad account – in your name
Launching catalog ads
from $450
- Ad spend budget
- you pay it yourself in your Meta account
- Monthly management
- by agreement
We quote the final price once we have reviewed the catalog and your goals.
Who it's for
Which stores Facebook and Instagram ads work for
The format is built for e-commerce: ads are generated from the products already on the site.
A wide range
A catalog from 50 items up to several thousand products gives the algorithm a choice: who sees a dress and who sees a kids' building set.
Visitors come, orders are few
People browse products and close the tab. Retargeting reminds them of the viewed items in their feed.
A team without a designer
Ads are built from the photos, names and prices on product pages. If you have banners or videos, we add them as a boost.
Stores running Google Shopping
A feed submitted to Google Merchant Center also works for Meta, so we build the Facebook and Instagram catalog on it.
How it works
How Meta ads match a product to a person
Products from the site reach Commerce Manager through the feed, and the Pixel tells Meta what a person viewed, added to the cart or bought. Based on this data, Advantage+ Catalog Ads pick items for each user according to their behavior.
- A feed with automatic price and stock sync
- Store events are sent via the Pixel
- Placements on Facebook and Instagram from one account
Scope of work
What we set up for Meta ads
Feed and catalog
We review the store structure, connect a feed with automatic sync and split the products into sets in Commerce Manager.
Pixel and events
We install the Meta Pixel and send the store's standard events: product view, add to cart and purchase.
Advantage+ Catalog Ads
A campaign for a new audience in which the algorithm itself picks items from the catalog to match a person's interests.
Stage-based retargeting
Separate scenarios for views, abandoned carts and repeat purchases, each with its own message and frequency.
Your creatives
We run photos, videos, banners or UGC alongside the catalog for promotions and brand awareness.
Account and reporting
Business Suite, the ad account, payments, domain verification, attribution and a report with the cost of every purchase.
Process
How we launch Meta ads
- Step 01
Consultation
You tell us about the store and its range, and we review the catalog for free and suggest a starting budget.
- Step 02
Product range analysis
We look at which categories bring margin, where traffic already comes from and what is in the ad account.
- Step 03
Technical preparation
We connect the feed, the Pixel and events, verify the domain and make sure orders from the site are recorded in Meta.
- Step 04
Campaign launch
We agree on the structure and budget with you, then switch on Advantage+ and retargeting.
- Step 05
The first week
We monitor the first data and refine the audiences and product sets. After that, you take over the configured account or entrust us with monthly management.
Price
Prices for Facebook and Instagram ads
Prices are taken from the LightSEO service catalog. We fix the amount in the contract after the consultation.
from $450Services listed: 3
- Turnkey Meta ads setupFeed and catalog, the Pixel with events, Advantage+ Catalog Ads, retargeting, creatives connection and monitoring of the first week.from $450
- Monthly campaign managementOptimization of audiences and product sets, new scenarios and reports. We calculate the price during the consultation.by agreement
- Google Shopping on the same feedMerchant Center, Performance Max campaigns and 30 days of management in the first month.from $500
You top up the ad budget in your own Meta account separately from paying for our work.
Why LightSEO
Ads from a team that knows online stores from the inside
Access stays with you
We register Business Manager and the ad account in your name. The data, campaign history and budget belong to you.
Website, SEO and ads together
If a product page or the cart is holding sales back, we fix it ourselves, because one team runs the site, the feed and the ads.
Contract and completion certificates
We work as a sole proprietor (FOP) of the 3rd tax group without VAT, and we fix the setup price before work starts.
E-commerce since 2015
We launch online stores and ads for them, so we build campaigns around the catalog structure.
FAQ
Questions about Meta ads
How much does Meta ads setup cost?
Turnkey setup – from $450. We put the final amount in the contract once we have reviewed the catalog and the store's goals.
Is the ad budget included in the price?
You pay the budget separately, directly to Meta from your own account. Our fee covers the setup; monthly management is discussed separately.
Do I need my own banners and videos?
Catalog campaigns run on the photos and data from product pages. If you have ready-made creatives, we connect them for promotions and collections.
How many products does the catalog need?
The format suits stores with 50 items or more. The wider the range, the more options the algorithm has.
Whose name are Business Manager and the account registered in?
Yours. You own the account, the payments and the statistics, and we work with the access you grant us.
Can I run Meta together with Google Shopping?
Yes. One feed serves both systems: Google shows products to people who are searching, and Facebook and Instagram show them to people scrolling their feed. Details are on the Google Shopping page, and search campaigns are covered in the Google Ads section.
How will I see whether the ads pay off?
The Pixel records purchases from day one, so the report shows the spend and the cost per order for each campaign. Based on this data, we decide what to scale and what to switch off.
Free consultation
Let's discuss Meta ads for your store
Leave your contact details or message us on Telegram. Mon–Fri from 9:00 to 18:00 we will call you back, review the catalog and propose campaign scenarios for your product range.
- Consultation with no obligation
- Contract, completion certificates, sole proprietor of the 3rd tax group, no VAT
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00