Online store · E-commerce · Horoshop partner
Turnkey equipment online store development – catalog + commercial proposal requests for B2B buyers
Equipment is rarely bought "into the cart": buyers first compare specifications, request a commercial proposal, clarify delivery and installation. We build a store that works both as a catalog and as a sales tool: technical product pages, documentation, a request form, wholesale terms and integration with accounting.
- Technical product pages with documentation, drawings, certificates
- "Buy" and "Request a proposal" – for retail and B2B
- Oversized delivery, installation, service – on the product page
Turnkey equipment store
from $800
- Catalog structure for your niche
- Filters: type, brand, power, application, capacity
- Import of supplier price lists
- Payment, delivery, integrations
- Google Shopping and Meta feeds
Base cost of a launch on Horoshop. The exact price depends on the number of products, suppliers and integrations – we discuss it individually.
2015
year founded
250+
projects launched
4
service areas in one team
Mukachevo
we work across Ukraine
Sound familiar?
Why a "template" equipment store doesn't sell
A PDF catalog
The customer scrolls through 60 pages to find a model. Google doesn't index it, and inquiries come as "tell me what you have".
Everything "on request"
Price, availability, lead times – all by phone. An online buyer won't wait, and a B2B buyer wants a proposal without a call.
Unclear delivery and installation
Oversized equipment without delivery, carry-up and commissioning terms means a postponed purchase.
Scope of work
What equipment store development includes
Catalog structure for your niche
Categories and subcategories that match how your buyers search. Filters: type, brand, power, application, capacity, price. Specifications that actually influence the choice.
A product page that sells
Technical specifications in a table, PDF documentation, certificates, video, package contents, installation and service, a "Request a proposal" button. Photos, availability, price, delivery, reviews – everything needed for a decision on one screen.
Import and synchronization
We load the catalog from supplier price lists (XML, XLSX, Prom.ua). We set up regular updates of prices and stock.
Payment and delivery
Nova Poshta, Ukrposhta, courier, pickup. Online payment, installments, payment on delivery. We test the path to a paid order.
Brand design
Restrained B2B design: trust, brands, industries of application, project case studies. Custom blocks: benefits, brands, collections, promotions, FAQ, reviews with photos.
Ads and SEO from day one
Feeds for Google Merchant Center and Meta, ready for review. SEO structure for queries like "buy an industrial compressor". GA4, Search Console.
Who it's for
What kind of equipment store we build
Industrial equipment
Machine tools, compressors, production lines: specifications, documentation, commercial proposals, installation.
HoReCa equipment
Kitchen, refrigeration, bar: selection by capacity, sets for opening a venue.
Agro and farming
Machinery, sprayers, milking equipment: seasonality, dealer network.
Energy equipment
Generators, inverters, batteries, solar power stations: power calculation, sets.
Turnkey equipment store
How much a turnkey equipment store costs
Base cost for a store with up to a few hundred items on Horoshop. Thousands of SKUs, several suppliers, custom design – we calculate individually after a consultation. The platform, domain, telephony and ad budget are paid separately. Payment in installments is possible.
What affects the cost
- Number of products and variants
- Number of suppliers and price list format
- Depth of design customization
- Filters and specifications for the niche
- Integrations: CRM, telephony, accounting
- Amount of content: descriptions, photos, banners
Process
How we work
- Step 01
Consultation
Free of charge. We review your assortment, suppliers and competitors. We propose a structure and a cost.
- Step 02
Structure and price lists
We design the catalog and filters, collect the price lists and define the variant logic. We agree on everything before the design.
- Step 03
Development and content
Design, setup, product import, payment, delivery, integrations. You see the progress every day in the chat.
- Step 04
Launch and sales
We test, launch and train you. Then come Google Shopping, Meta catalog ads and SEO, so the store gets its first customers.
Next
The store is ready – let's bring in buyers
Equipment sells well through Google Shopping: a person googles "buy an industrial compressor" and sees your product with its price. Meta uses the catalog to reach those who viewed and didn't buy. One feed, one team, one report.
Google Shopping
products in search results with a photo and price
Meta catalog ads
dynamic ads and retargeting
SEO
"buy an industrial compressor" – your page
Why LightSEO
Launching stores since 2015
Case study: vlasnaazs.ua
We have launched a store in this niche on Horoshop – we know the catalog structure, filters and typical mistakes from hands-on practice.
Horoshop partner
Certified. Product variants, filters, feeds, import – we know what the platform can do and how to work around its limits.
Full cycle
Store, feeds, ads and SEO in one team. After the launch you don't need to look for someone to take it further.
Officially
Sole proprietor of the 3rd tax group, no VAT. Contract, completion certificates, fixed price, payment in installments.
Stores we have launched
Real stores of LightSEO clients.
Ready to launch your equipment store?
Message us on Telegram – we reply quickly. Or leave your contacts, and we will get in touch during working hours: Mon–Fri, 9:00–18:00.
Tell us about your assortment and suppliers – in 15 minutes we will tell you what catalog structure you need, how long the launch will take and where to start sales.
Free and with no obligation
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00