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Online store · E-commerce · Horoshop partner

Turnkey heating equipment online store development – selection by area and power, seasonal demand, installation

Boilers, radiators, underfloor heating and convectors are bought for a specific house area and fuel type – and most often in the fall, when competition is highest. We build a store with selection by power and area, "boiler + piping" sets, installation terms and a structure ready for seasonal advertising.

  • Selection by area, power, fuel type and connection
  • Sets: boiler + water heater + piping, radiator + mounting
  • Installation, service, documentation – on the product page instead of by phone
Turnkey online store development for heating equipment

Turnkey heating store

from $800

Catalog structure for your niche
Filters: type, fuel, power, area, brand, connection
Import of supplier price lists
Payment, delivery, integrations
Google Shopping and Meta feeds

Base cost of a launch on Horoshop. The exact price depends on the number of products, suppliers and integrations – we discuss it individually.

Turnkey heating storefrom $800

Get a free consultation

2015

year founded

250+

projects launched

4

service areas in one team

Mukachevo

we work across Ukraine

Sound familiar?

Why a "template" heating store doesn't sell

  • "Which one do I need?"

    Without selection by area, the customer can't tell whether they need 9 or 12 kW. They call, or buy the wrong one and return it.

  • Peak season, and the site isn't ready

    In September inquiries grow ×5, but the feeds aren't set up, availability isn't updated, and ads get stuck in review.

  • No installation, no sale

    A UAH 40,000 boiler without installation, start-up and warranty terms – the customer goes to those who do it turnkey.

Scope of work

What heating store development includes

  • Catalog structure for your niche

    Categories and subcategories that match how your buyers search. Filters: type, fuel, power, area, brand, connection. Specifications that actually influence the choice.

  • A product page that sells

    Power and heated area, a specifications table, a connection diagram, documentation, compatible components, installation and warranty. Photos, availability, price, delivery, reviews – everything needed for a decision on one screen.

  • Import and synchronization

    We load the catalog from supplier price lists (XML, XLSX, Prom.ua). We set up regular updates of prices and stock.

  • Payment and delivery

    Nova Poshta, Ukrposhta, courier, pickup. Online payment, installments, payment on delivery. We test the path to a paid order.

  • Brand design

    Warm, "engineering" design: a power calculator, collections by house type, seasonal promotions. Custom blocks: benefits, brands, collections, promotions, FAQ, reviews with photos.

  • Ads and SEO from day one

    Feeds for Google Merchant Center and Meta, ready for review. SEO structure for queries like "buy an electric boiler". GA4, Search Console.

Who it's for

What kind of heating store we build

  • Boilers and water heaters

    Gas, electric, solid fuel: fuel, power, circuit, sets.

  • Radiators and underfloor heating

    Selection by area, sections, type, components, calculation.

  • Convectors and heaters

    Seasonal demand, quick selection by area and mounting type.

  • Store + installation

    Sales and installation: a structure for two business lines, project case studies, service.

Turnkey heating store

How much a turnkey heating store costs

Base cost for a store with up to a few hundred items on Horoshop. Thousands of SKUs, several suppliers, custom design – we calculate individually after a consultation. The platform, domain, telephony and ad budget are paid separately. Payment in installments is possible.

What affects the cost

  • Number of products and variants
  • Number of suppliers and price list format
  • Depth of design customization
  • Filters and specifications for the niche
  • Integrations: CRM, telephony, accounting
  • Amount of content: descriptions, photos, banners

Process

How we work

  1. Step 01

    Consultation

    Free of charge. We review your assortment, suppliers and competitors. We propose a structure and a cost.

  2. Step 02

    Structure and price lists

    We design the catalog and filters, collect the price lists and define the variant logic. We agree on everything before the design.

  3. Step 03

    Development and content

    Design, setup, product import, payment, delivery, integrations. You see the progress every day in the chat.

  4. Step 04

    Launch and sales

    We test, launch and train you. Then come Google Shopping, Meta catalog ads and SEO, so the store gets its first customers.

Next

The store is ready – let's bring in buyers

Heating products sell well through Google Shopping: a person googles "buy an electric boiler" and sees your product with its price. Meta uses the catalog to reach those who viewed and didn't buy. One feed, one team, one report.

  • Google Shopping

    products in search results with a photo and price

  • Meta catalog ads

    dynamic ads and retargeting

  • SEO

    "buy an electric boiler" – your page

Why LightSEO

Launching stores since 2015

  • 250+ stores

    In e-commerce since 2015, across different niches. We have seen the typical pitfalls – and know how to avoid them at the start.

  • Horoshop partner

    Certified. Product variants, filters, feeds, import – we know what the platform can do and how to work around its limits.

  • Full cycle

    Store, feeds, ads and SEO in one team. After the launch you don't need to look for someone to take it further.

  • Officially

    Sole proprietor of the 3rd tax group, no VAT. Contract, completion certificates, fixed price, payment in installments.

Stores we have launched

Real stores of LightSEO clients.

Ready to launch your heating store?

Message us on Telegram – we reply quickly. Or leave your contacts, and we will get in touch during working hours: Mon–Fri, 9:00–18:00.

Tell us about your assortment and suppliers – in 15 minutes we will tell you what catalog structure you need, how long the launch will take and where to start sales.

Free and with no obligation

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