
Online store · E-commerce · Horoshop partner
Turnkey heating equipment online store development – selection by area and power, seasonal demand, installation
Boilers, radiators, underfloor heating and convectors are bought for a specific house area and fuel type – and most often in the fall, when competition is highest. We build a store with selection by power and area, "boiler + piping" sets, installation terms and a structure ready for seasonal advertising.
- Selection by area, power, fuel type and connection
- Sets: boiler + water heater + piping, radiator + mounting
- Installation, service, documentation – on the product page instead of by phone

Turnkey heating store
from $800
- Catalog structure for your niche
- Filters: type, fuel, power, area, brand, connection
- Import of supplier price lists
- Payment, delivery, integrations
- Google Shopping and Meta feeds
Base cost of a launch on Horoshop. The exact price depends on the number of products, suppliers and integrations – we discuss it individually.
2015
year founded
250+
projects launched
4
service areas in one team
Mukachevo
we work across Ukraine
Sound familiar?
Why a "template" heating store doesn't sell
"Which one do I need?"
Without selection by area, the customer can't tell whether they need 9 or 12 kW. They call, or buy the wrong one and return it.
Peak season, and the site isn't ready
In September inquiries grow ×5, but the feeds aren't set up, availability isn't updated, and ads get stuck in review.
No installation, no sale
A UAH 40,000 boiler without installation, start-up and warranty terms – the customer goes to those who do it turnkey.
Scope of work
What heating store development includes
Catalog structure for your niche
Categories and subcategories that match how your buyers search. Filters: type, fuel, power, area, brand, connection. Specifications that actually influence the choice.
A product page that sells
Power and heated area, a specifications table, a connection diagram, documentation, compatible components, installation and warranty. Photos, availability, price, delivery, reviews – everything needed for a decision on one screen.
Import and synchronization
We load the catalog from supplier price lists (XML, XLSX, Prom.ua). We set up regular updates of prices and stock.
Payment and delivery
Nova Poshta, Ukrposhta, courier, pickup. Online payment, installments, payment on delivery. We test the path to a paid order.
Brand design
Warm, "engineering" design: a power calculator, collections by house type, seasonal promotions. Custom blocks: benefits, brands, collections, promotions, FAQ, reviews with photos.
Ads and SEO from day one
Feeds for Google Merchant Center and Meta, ready for review. SEO structure for queries like "buy an electric boiler". GA4, Search Console.
Who it's for
What kind of heating store we build
Boilers and water heaters
Gas, electric, solid fuel: fuel, power, circuit, sets.
Radiators and underfloor heating
Selection by area, sections, type, components, calculation.
Convectors and heaters
Seasonal demand, quick selection by area and mounting type.
Store + installation
Sales and installation: a structure for two business lines, project case studies, service.
Turnkey heating store
How much a turnkey heating store costs
Base cost for a store with up to a few hundred items on Horoshop. Thousands of SKUs, several suppliers, custom design – we calculate individually after a consultation. The platform, domain, telephony and ad budget are paid separately. Payment in installments is possible.
What affects the cost
- Number of products and variants
- Number of suppliers and price list format
- Depth of design customization
- Filters and specifications for the niche
- Integrations: CRM, telephony, accounting
- Amount of content: descriptions, photos, banners
Process
How we work
- Step 01
Consultation
Free of charge. We review your assortment, suppliers and competitors. We propose a structure and a cost.
- Step 02
Structure and price lists
We design the catalog and filters, collect the price lists and define the variant logic. We agree on everything before the design.
- Step 03
Development and content
Design, setup, product import, payment, delivery, integrations. You see the progress every day in the chat.
- Step 04
Launch and sales
We test, launch and train you. Then come Google Shopping, Meta catalog ads and SEO, so the store gets its first customers.
Next
The store is ready – let's bring in buyers
Heating products sell well through Google Shopping: a person googles "buy an electric boiler" and sees your product with its price. Meta uses the catalog to reach those who viewed and didn't buy. One feed, one team, one report.
Google Shopping
products in search results with a photo and price
Meta catalog ads
dynamic ads and retargeting
SEO
"buy an electric boiler" – your page
Why LightSEO
Launching stores since 2015
250+ stores
In e-commerce since 2015, across different niches. We have seen the typical pitfalls – and know how to avoid them at the start.
Horoshop partner
Certified. Product variants, filters, feeds, import – we know what the platform can do and how to work around its limits.
Full cycle
Store, feeds, ads and SEO in one team. After the launch you don't need to look for someone to take it further.
Officially
Sole proprietor of the 3rd tax group, no VAT. Contract, completion certificates, fixed price, payment in installments.
Stores we have launched
Real stores of LightSEO clients.
Ready to launch your heating store?
Message us on Telegram – we reply quickly. Or leave your contacts, and we will get in touch during working hours: Mon–Fri, 9:00–18:00.
Tell us about your assortment and suppliers – in 15 minutes we will tell you what catalog structure you need, how long the launch will take and where to start sales.
Free and with no obligation
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00





