
Online store · E-commerce · Horoshop partner
Turnkey home appliance online store development – dimensions, energy class, delivery with carry-up – and installment payments
A refrigerator, washing machine or stove is expensive, bulky and bought "for years". The customer checks the dimensions for the niche, the energy class, the warranty, the delivery and carry-up terms. We build a store that answers all of this on the product page, accepts installment payments and syncs prices with distributors.
- Filters by dimensions, type, energy class, brand and features
- Delivery with carry-up, installation, removal of the old appliance – on the product page
- Installment payments, warranty, service centers

Turnkey home appliance store
from $800
- Catalog structure for your niche
- Filters: category, brand, dimensions, energy class, type, color
- Import of supplier price lists
- Payment, delivery, integrations
- Google Shopping and Meta feeds
Base cost of a launch on Horoshop. The exact price depends on the number of products, suppliers and integrations – we discuss it individually.
2015
year founded
250+
projects launched
4
service areas in one team
Mukachevo
we work across Ukraine
Sound familiar?
Why a "template" home appliance store doesn't sell
Didn't fit the niche
Built-in appliances without exact dimensions and a diagram mean a 70 kg return and a ruined kitchen for the customer.
"Delivery and carry-up – ask us"
A customer on the 5th floor without an elevator wants to know the terms right away. Without them – a phone call or a lost sale.
No installment payments
A UAH 35,000 refrigerator is bought in installments or not at all. No integration with banks – no sale.
Scope of work
What home appliance store development includes
Catalog structure for your niche
Categories and subcategories that match how your buyers search. Filters: category, brand, dimensions, energy class, type, color, price. Specifications that actually influence the choice.
A product page that sells
Dimensions with a built-in installation diagram, specifications in a table, energy class, warranty, delivery and carry-up, installation, installment payments. Photos, availability, price, delivery, reviews – everything needed for a decision on one screen.
Import and synchronization
We load the catalog from supplier price lists (XML, XLSX, Prom.ua). We set up regular updates of prices and stock.
Payment and delivery
Nova Poshta, Ukrposhta, courier, pickup. Online payment, installments, payment on delivery. We test the path to a paid order.
Brand design
Clean, "retail" design: categories by room, brands, promotions, built-in appliances in a separate section. Custom blocks: benefits, brands, collections, promotions, FAQ, reviews with photos.
Ads and SEO from day one
Feeds for Google Merchant Center and Meta, ready for review. SEO structure for queries like "buy a washing machine". GA4, Search Console.
Who it's for
What kind of home appliance store we build
Major home appliances
Refrigerators, washing machines, stoves, dishwashers: dimensions, carry-up, installation.
Built-in appliances
Selection by niche size, kitchen sets, built-in installation diagrams.
Small appliances
Coffee makers, vacuum cleaners, kitchen appliances: a wide catalog, brands, promotions.
Multi-brand + service
Sales, delivery, installation, warranty service: the full cycle.
Turnkey home appliance store
How much a turnkey home appliance store costs
Base cost for a store with up to a few hundred items on Horoshop. Thousands of SKUs, several suppliers, custom design – we calculate individually after a consultation. The platform, domain, telephony and ad budget are paid separately. Payment in installments is possible.
What affects the cost
- Number of products and variants
- Number of suppliers and price list format
- Depth of design customization
- Filters and specifications for the niche
- Integrations: CRM, telephony, accounting
- Amount of content: descriptions, photos, banners
Process
How we work
- Step 01
Consultation
Free of charge. We review your assortment, suppliers and competitors. We propose a structure and a cost.
- Step 02
Structure and price lists
We design the catalog and filters, collect the price lists and define the variant logic. We agree on everything before the design.
- Step 03
Development and content
Design, setup, product import, payment, delivery, integrations. You see the progress every day in the chat.
- Step 04
Launch and sales
We test, launch and train you. Then come Google Shopping, Meta catalog ads and SEO, so the store gets its first customers.
Next
The store is ready – let's bring in buyers
Home appliances sell well through Google Shopping: a person googles "buy a washing machine" and sees your product with its price. Meta uses the catalog to reach those who viewed and didn't buy. One feed, one team, one report.
Google Shopping
products in search results with a photo and price
Meta catalog ads
dynamic ads and retargeting
SEO
"buy a washing machine" – your page
Why LightSEO
Launching stores since 2015
Case study: bytewave.com.ua
We have launched a store in this niche on Horoshop – we know the catalog structure, filters and typical mistakes from hands-on practice.
Horoshop partner
Certified. Product variants, filters, feeds, import – we know what the platform can do and how to work around its limits.
Full cycle
Store, feeds, ads and SEO in one team. After the launch you don't need to look for someone to take it further.
Officially
Sole proprietor of the 3rd tax group, no VAT. Contract, completion certificates, fixed price, payment in installments.
Stores we have launched
Real stores of LightSEO clients.
Ready to launch your home appliance store?
Message us on Telegram – we reply quickly. Or leave your contacts, and we will get in touch during working hours: Mon–Fri, 9:00–18:00.
Tell us about your assortment and suppliers – in 15 minutes we will tell you what catalog structure you need, how long the launch will take and where to start sales.
Free and with no obligation
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00





