Online store · E-commerce · Horoshop partner
Turnkey sporting goods online store development – by sport, level and size – far more than a plain "catalog"
Sporting goods are searched for by sport and skill level, and bought by size, weight and brand. We build a store with a "sport → category → brand" structure, size charts, collections for beginners and pros, and seasonal campaigns for Google Shopping.
- Structure by sport, filters by level, size and brand
- Size charts, weights and equipment specs on the product page
- Seasonality: skis in winter, bikes in spring – ready-made collections and feeds
Turnkey sporting goods store
from $800
- Catalog structure for your niche
- Filters: sport, category, brand, size, level, gender
- Import of supplier price lists
- Payment, delivery, integrations
- Google Shopping and Meta feeds
Base cost of a launch on Horoshop. The exact price depends on the number of products, suppliers and integrations – we discuss it individually.
2015
year founded
250+
projects launched
4
service areas in one team
Mukachevo
we work across Ukraine
Sound familiar?
Why a "template" sporting goods store doesn't sell
"For sports" is no category
Dumbbells, skis and a bike in one list. Without a structure by sport, the customer can't find what they need.
Size and weight – take a guess
Rollerblades, a bike, a racket – without sizing charts by height and level, there are more returns than sales.
Missed the season
Skis sell in November, bikes in March. Without prepared collections and feeds, the peak passes you by.
Scope of work
What sporting goods store development includes
Catalog structure for your niche
Categories and subcategories that match how your buyers search. Filters: sport, category, brand, size, level, gender, price. Specifications that actually affect the choice.
A product page that sells
Sizes and weights as product variants, sizing charts (height, weight, level), specifications, videos, "buy together" (set). Photos, availability, price, delivery, reviews – everything needed for a decision on one screen.
Import and synchronization
We load the catalog from supplier price lists (XML, XLSX, Prom.ua). We set up regular updates of prices and stock.
Payment and delivery
Nova Poshta, Ukrposhta, courier, pickup. Online payment, installments, payment on delivery. We test the path to a paid order.
Brand design
A dynamic design: sports on the home page, "starter" and "pro" collections, seasonal banners, brands. Custom blocks: benefits, brands, collections, promotions, FAQ, reviews with photos.
Ads and SEO from day one
Feeds for Google Merchant Center and Meta, ready for review. SEO structure for queries like "buy exercise bike". GA4, Search Console.
Who it's for
Which sporting goods stores we build
Fitness and exercise machines
Home and professional: dimensions, load, delivery, assembly.
Bikes, rollerblades, scooters
Frame size by height, components, seasonal sales, service.
Sportswear and footwear
Sizes, brands, sports, collections, look collections.
Team sports and equipment
Football, tennis, boxing, yoga: level, size, brand, sets for sports clubs.
Turnkey sporting goods store
How much does a turnkey sporting goods store cost
Base cost for a store with up to a few hundred items on Horoshop. Thousands of SKUs, several suppliers, custom design – we calculate individually after a consultation. The platform, domain, telephony and ad budget are paid separately. Payment in installments is possible.
What affects the cost
- Number of products and variants
- Number of suppliers and price list format
- Depth of design customization
- Filters and specifications for the niche
- Integrations: CRM, telephony, accounting
- Amount of content: descriptions, photos, banners
Process
How we work
- Step 01
Consultation
Free of charge. We review your assortment, suppliers and competitors. We propose a structure and a cost.
- Step 02
Structure and price lists
We design the catalog and filters, collect the price lists and define the variant logic. We agree on everything before the design.
- Step 03
Development and content
Design, setup, product import, payment, delivery, integrations. You see the progress every day in the chat.
- Step 04
Launch and sales
We test, launch and train you. Then come Google Shopping, Meta catalog ads and SEO, so the store gets its first customers.
Next
The store is ready – let's bring in buyers
Sporting goods sell well through Google Shopping: a person googles "buy exercise bike" and sees your product with its price. Meta uses the catalog to reach those who viewed and didn't buy. One feed, one team, one report.
Google Shopping
products in search results with a photo and price
Meta catalog ads
dynamic ads and retargeting
SEO
"buy exercise bike" – your page
Why LightSEO
Launching stores since 2015
250+ stores
In e-commerce since 2015, across different niches. We have seen the typical pitfalls – and know how to avoid them at the start.
Horoshop partner
Certified. Product variants, filters, feeds, import – we know what the platform can do and how to work around its limits.
Full cycle
Store, feeds, ads and SEO in one team. After the launch you don't need to look for someone to take it further.
Officially
Sole proprietor of the 3rd tax group, no VAT. Contract, completion certificates, fixed price, payment in installments.
Stores we have launched
Real stores of LightSEO clients.
Ready to launch your sporting goods store?
Message us on Telegram – we reply quickly. Or leave your contacts, and we will get in touch during working hours: Mon–Fri, 9:00–18:00.
Tell us about your assortment and suppliers – in 15 minutes we will tell you what catalog structure you need, how long the launch will take and where to start sales.
Free and with no obligation
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00