Online store · E-commerce · Horoshop partner
Turnkey outdoor gear online store development – weight, season, comfort temperature – for those who read the specs
A hiker chooses a tent by weight and season rating, a sleeping bag by comfort temperature, a backpack by volume and back system. We build a store where these parameters are in the filters and on the product page, with collections like "3-day hike" and "winter camping", and a structure for the tactical and military segment, if you have one.
- Filters by weight, season, temperature, volume and brand
- Collections by activity type and hike duration
- Tactical and military line – a separate structure if needed
Turnkey outdoor gear store
from $800
- Catalog structure for your niche
- Filters: category, brand, weight, season, temperature, volume
- Import of supplier price lists
- Payment, delivery, integrations
- Google Shopping and Meta feeds
Base cost of a launch on Horoshop. The exact price depends on the number of products, suppliers and integrations – we discuss it individually.
2015
year founded
250+
projects launched
4
service areas in one team
Mukachevo
we work across Ukraine
Sound familiar?
Why a "template" outdoor gear store doesn't sell
Weight and temperature in the description
The most important parameters for a hiker are hidden in the text – the filter doesn't work, comparison is impossible.
Bought a tent – forgot the mat
Without collections and "buy together", the customer goes to another store for the rest of the gear.
Tactical and outdoor gear mixed up
Military gear and family camping in one catalog – both audiences get lost.
Scope of work
What outdoor gear store development includes
Catalog structure for your niche
Categories and subcategories that match how your buyers search. Filters: category, brand, weight, season, temperature, volume, price. Specifications that actually affect the choice.
A product page that sells
Weight, packed dimensions, comfort temperature, materials, water resistance, videos, "frequently bought together". Photos, availability, price, delivery, reviews – everything needed for a decision on one screen.
Import and synchronization
We load the catalog from supplier price lists (XML, XLSX, Prom.ua). We set up regular updates of prices and stock.
Payment and delivery
Nova Poshta, Ukrposhta, courier, pickup. Online payment, installments, payment on delivery. We test the path to a paid order.
Brand design
An "outdoor" design: atmospheric photos, collections by activity, "what to take" guides, brands. Custom blocks: benefits, brands, collections, promotions, FAQ, reviews with photos.
Ads and SEO from day one
Feeds for Google Merchant Center and Meta, ready for review. SEO structure for queries like "buy camping tent". GA4, Search Console.
Who it's for
Which outdoor gear stores we build
Camping and hiking
Tents, sleeping bags, mats, backpacks: weight, season, temperature, collections.
Tactical gear
A separate structure: clothing, footwear, equipment, wholesale for military units.
Water and winter tourism
Kayaks, SUP boards, skis, snowshoes: seasonal campaigns, rentals.
Accessories and gadgets
Flashlights, knives, cookware, navigation: thousands of small SKUs, fast search.
Turnkey outdoor gear store
How much does a turnkey outdoor gear store cost
Base cost for a store with up to a few hundred items on Horoshop. Thousands of SKUs, several suppliers, custom design – we calculate individually after a consultation. The platform, domain, telephony and ad budget are paid separately. Payment in installments is possible.
What affects the cost
- Number of products and variants
- Number of suppliers and price list format
- Depth of design customization
- Filters and specifications for the niche
- Integrations: CRM, telephony, accounting
- Amount of content: descriptions, photos, banners
Process
How we work
- Step 01
Consultation
Free of charge. We review your assortment, suppliers and competitors. We propose a structure and a cost.
- Step 02
Structure and price lists
We design the catalog and filters, collect the price lists and define the variant logic. We agree on everything before the design.
- Step 03
Development and content
Design, setup, product import, payment, delivery, integrations. You see the progress every day in the chat.
- Step 04
Launch and sales
We test, launch and train you. Then come Google Shopping, Meta catalog ads and SEO, so the store gets its first customers.
Next
The store is ready – let's bring in buyers
Outdoor gear sells well through Google Shopping: a person googles "buy camping tent" and sees your product with its price. Meta uses the catalog to reach those who viewed and didn't buy. One feed, one team, one report.
Google Shopping
products in search results with a photo and price
Meta catalog ads
dynamic ads and retargeting
SEO
"buy camping tent" – your page
Why LightSEO
Launching stores since 2015
250+ stores
In e-commerce since 2015, across different niches. We have seen the typical pitfalls – and know how to avoid them at the start.
Horoshop partner
Certified. Product variants, filters, feeds, import – we know what the platform can do and how to work around its limits.
Full cycle
Store, feeds, ads and SEO in one team. After the launch you don't need to look for someone to take it further.
Officially
Sole proprietor of the 3rd tax group, no VAT. Contract, completion certificates, fixed price, payment in installments.
Stores we have launched
Real stores of LightSEO clients.
Ready to launch your outdoor gear store?
Message us on Telegram – we reply quickly. Or leave your contacts, and we will get in touch during working hours: Mon–Fri, 9:00–18:00.
Tell us about your assortment and suppliers – in 15 minutes we will tell you what catalog structure you need, how long the launch will take and where to start sales.
Free and with no obligation
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00