
Online store · E-commerce · Horoshop partner
Turnkey shoe online store development – full size charts and easy size selection
Shoes are bought with the eyes – and returned because of the size. We build a store with variants by size and color, insole length charts, photos from different angles and filters that lead to a purchase instead of an "I'll call to check".
- Sizes as product variants with separate stock, a chart in cm
- Filters: season, material, sole, height, brand
- Ready for Google Shopping and Meta from day one

Turnkey shoe store
from $800
- Catalog structure for your niche
- Filters: size, gender, season, material, brand, type
- Import of supplier price lists
- Payment, delivery, integrations
- Google Shopping and Meta feeds
Base cost of a launch on Horoshop. The exact price depends on the number of products, suppliers and integrations – we discuss it individually.
2015
year founded
250+
projects launched
4
service areas in one team
Mukachevo
we work across Ukraine
Sound familiar?
Why a "template" shoe store doesn't sell
"What size should I take?"
No chart in centimeters – the customer writes to the chat, the manager spends time, the order gets lost.
Size as a separate product
One model in 10 sizes means 10 product pages. Stock can't be managed, and the catalog looks empty with 30 models.
One photo on white
Without different angles and on-foot photos, people don't buy expensive shoes online. Conversion stays below half of what is possible.
Scope of work
What shoe store development includes
Catalog structure for your niche
Categories and subcategories that match how your buyers search. Filters: size, gender, season, material, brand, type. Specifications that actually affect the choice.
A product page that sells
All sizes on one product page with availability, insole length in cm, on-foot photos and photos from different angles, width. Photos, availability, price, delivery, reviews – everything needed for a decision on one screen.
Import and synchronization
We load the catalog from supplier price lists (XML, XLSX, Prom.ua). We set up regular updates of prices and stock.
Payment and delivery
Nova Poshta, Ukrposhta, courier, pickup. Online payment, installments, payment on delivery. We test the path to a paid order.
Brand design
A clean design with large photos: collections, brands, seasonal collections, discount banners. Custom blocks: benefits, brands, collections, promotions, FAQ, reviews with photos.
Ads and SEO from day one
Feeds for Google Merchant Center and Meta, ready for review. SEO structure for queries like "buy men's sneakers". GA4, Search Console.
Who it's for
Which shoe stores we build
Sneakers and sports
Brands, collections, limited editions. Filters by purpose and technology.
Women's shoes
Seasonal collections, selection by heel and material, look collections.
Men's and work shoes
Classic, hiking and work shoes with protection specifications.
Children's shoes
Size by foot length, orthopedic models, selection by age.
Turnkey shoe store
How much does a turnkey shoe store cost
Base cost for a store with up to a few hundred items on Horoshop. Thousands of SKUs, several suppliers, custom design – we calculate individually after a consultation. The platform, domain, telephony and ad budget are paid separately. Payment in installments is possible.
What affects the cost
- Number of products and variants
- Number of suppliers and price list format
- Depth of design customization
- Filters and specifications for the niche
- Integrations: CRM, telephony, accounting
- Amount of content: descriptions, photos, banners
Process
How we work
- Step 01
Consultation
Free of charge. We review your assortment, suppliers and competitors. We propose a structure and a cost.
- Step 02
Structure and price lists
We design the catalog and filters, collect the price lists and define the variant logic. We agree on everything before the design.
- Step 03
Development and content
Design, setup, product import, payment, delivery, integrations. You see the progress every day in the chat.
- Step 04
Launch and sales
We test, launch and train you. Then come Google Shopping, Meta catalog ads and SEO, so the store gets its first customers.
Next
The store is ready – let's bring in buyers
Shoes sell well through Google Shopping: a person googles "buy men's sneakers" and sees your product with its price. Meta uses the catalog to reach those who viewed and didn't buy. One feed, one team, one report.
Google Shopping
products in search results with a photo and price
Meta catalog ads
dynamic ads and retargeting
SEO
"buy men's sneakers" – your page
Why LightSEO
Launching stores since 2015
250+ stores
In e-commerce since 2015, across different niches. We have seen the typical pitfalls – and know how to avoid them at the start.
Horoshop partner
Certified. Product variants, filters, feeds, import – we know what the platform can do and how to work around its limits.
Full cycle
Store, feeds, ads and SEO in one team. After the launch you don't need to look for someone to take it further.
Officially
Sole proprietor of the 3rd tax group, no VAT. Contract, completion certificates, fixed price, payment in installments.
Stores we have launched
Real stores of LightSEO clients.
Ready to launch your shoe store?
Message us on Telegram – we reply quickly. Or leave your contacts, and we will get in touch during working hours: Mon–Fri, 9:00–18:00.
Tell us about your assortment and suppliers – in 15 minutes we will tell you what catalog structure you need, how long the launch will take and where to start sales.
Free and with no obligation
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00





