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Google Shopping · Performance Max · Merchant Center

Google Shopping setup with Performance Max: products with prices right in search results

Google Shopping shows shoppers the photo, name and price of your product before they even visit the website. We take your store through Merchant Center moderation, build the feed and launch Performance Max campaigns aimed at sales return.

Launch Google ShoppingMessage us on Telegram
  • Turnkey Shopping ads launch – from $500
  • Management from the second month – from $250 / mo
  • Google Ads, Merchant Center and GA4 registered in your name
Google Ads setup on Performance Max

Shopping ads launch

from $500

Monthly management
from $250 / mo
Recommended ad spend budget
from UAH 15,000 / mo

You top up your own Google account with the ad spend.

Shopping ads launchfrom $500

Launch Google Shopping

Who it's for

Who should launch Google Shopping

Shopping ads pay off where shoppers compare prices and choose a specific model.

  • Horoshop stores

    We know how the platform builds the feed and the product page, and what Google moderators pay attention to.

  • Catalogs with a large product range

    The campaign assembles ads from the feed data to match each person's query, with no manual work on every item.

  • Stores that want to grow

    When search ads already bring orders, Shopping ads open one more entry point for shoppers.

  • A problematic Merchant Center

    Products have been disapproved or the account has not been reviewed yet – we start with an audit of the website and the feed.

Challenges

What Google Shopping ads fix

Your product is missing from the Shopping block

Shoppers compare offers right in search results. An approved Merchant Center and a working feed put your product range in that row.

Feed errors stop impressions

Incomplete titles or a price that differs between the website and Google get products removed from display. We fix the feed before moderation.

Costs are visible, revenue is not

We pass the value of every order to GA4 and Google Ads, so the algorithm learns from real sales.

Lots of clicks, little profit

We set a target ROAS and track the margin of product groups, so the budget moves to items that make money.

Scope of work

What we do to launch Google Shopping

  • An ad account from scratch

    We register Google Ads for your company, add a payment profile and link it with Merchant Center and GA4.

  • Preparing for moderation

    We bring the policy, contact and delivery pages and the product pages up to Google's requirements. Clarity shows what the moderator opened.

  • Product feed

    We build the feed from the catalog, enrich titles and attributes, and reconcile prices and availability with the website.

  • Sales analytics

    GA4 counts purchases and revenue, Clarity shows visitor behavior on the website.

  • Performance Max campaigns

    We build the campaign structure around product groups and margin, and set bids for the target return.

  • The first month under supervision

    For 30 days we actively manage the campaigns: we review the metrics and adjust bids and budget.

Technology

How Google Shopping works in Performance Max

Performance Max is a Google Ads campaign type that takes products from one feed and shows them across all Google networks. The algorithm sees where shoppers place orders more often and moves the budget there.

  • Search, Shopping, YouTube, Gmail and Discover in one campaign
  • Ads are assembled from the photo, title and price in the feed
  • Bids adjust to the target ROAS
Setting up Google Shopping ads for a store

Results

Our clients' Google advertising results

The figures are taken from ad account reports. We estimate a realistic return for your niche during the consultation.

Results: solar energy

Budget UAH 145,000 · ROAS 270

Solar energy: UAH 39.4 million in revenue from Shopping ads

Results: household chemicals

Budget UAH 118,000 · 1,335+ orders

Household chemicals: UAH 1.5 million in revenue from Shopping ads

Results: decor

Budget UAH 57,600 · 417 orders

Home decor: 417 orders in a month

Assess the potential of my niche

Process

From request to first sales

  1. Step 01

    Free review

    We look at the niche, prices and website and tell you what is missing for moderation.

  2. Step 02

    Contract and price

    We put the scope of work and cost in the contract, and the amount stays the same until the launch is complete.

  3. Step 03

    Merchant Center review

    We refine the website and the feed and submit the store for review by Google moderators.

  4. Step 04

    Campaign launch

    After approval, we connect analytics and switch on the first campaign.

  5. Step 05

    Management and scaling

    In the first month we actively manage the campaigns, then we increase the budget where the return is stable.

Price

Turnkey Google Shopping prices

You pay for our work. The advertising budget goes separately into your Google account.

First month

Launch and setup

from $500

From an empty account to the first orders

  • Website audit and Merchant Center preparation
  • Support through moderation
  • GA4 with purchase tracking, Microsoft Clarity
  • Feed building and optimization
  • Performance Max campaigns
  • 30 days of active management
Order a launch

From month 2

Management and optimization

from $250 / mo

Calculated for your budget and number of campaigns

  • Daily monitoring of metrics
  • Bids for ROAS and margin management
  • Feed cleanup and enrichment
  • A sales scaling plan
  • Reports in a shared chat
Discuss management

We fix the amount in the contract after the consultation.

A Google bonus for new accounts

A new Google Ads account can receive a promo code matching its spend in the first 60 days – from UAH 10,000. We help you meet Google's conditions.

Learn the terms

FAQ

Questions about Google Shopping

How much does a Google Shopping launch cost?

Launching and setting up Shopping ads costs from $500, management from the second month – from $250 per month. We write the exact amount into the contract, and it stays unchanged.

What budget should I plan for the start?

We recommend from UAH 15,000 per month. With this volume, Performance Max collects purchase data faster and reaches the planned profit sooner.

When will the first impressions appear?

First, Merchant Center has to pass moderation, which usually takes from 7 working days. After that, setting up the account, GA4 and the first campaign takes 3–5 working days on average.

Can any niche be advertised in Google Shopping?

Google restricts ads for counterfeit brand goods, dangerous products, tobacco, medicines and other categories. We do not take on some niches, so we check the product range during the consultation.

Merchant Center is already suspended. What should I do?

Unblocking is a separate service: $325, for Horoshop stores – $250. You pay 50% in advance and the rest after the account is unblocked.

How is Google Shopping different from Meta ads?

Google Shopping reaches people at the moment they search for a product, while Meta ads show your product range to people who have not searched for anything yet. Both channels work from the same feed. Search campaigns for inquiries are described in the Google Ads section.

Free consultation

We will check whether your store is ready for Google Shopping

Leave your number or message us on Telegram. Mon–Fri from 9:00 to 18:00 we will call you back, review your website and feed and suggest a starting budget.

  • A store review with no obligation
  • Contract, completion certificates, sole proprietor of the 3rd tax group, no VAT
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