Duplicate product descriptions: what to do about them
LightSEO · Content
Duplicate product descriptions: what to do about them
In a catalog of five thousand items, unique descriptions for every one are unrealistic and make no economic sense. The real question is which product pages deserve a text.
20
best-selling items to start with
0
rewrites of the whole catalog
Reality
Why duplicate descriptions are often less of a disaster than they seem
Product pages rank on more than text. The name, specifications, price, availability, reviews – all of these are signals.
The long tail can do without a description. An item that sells once a year will never pay back the cost of a text.
The problem becomes critical at scale. When the whole catalog is copies, the site as a whole looks low-value.
Priority
What to write first
💰
Best-selling products
The twenty items that bring in most of the revenue.
📈
Pages that already get impressions
Search Console will show the product pages that get impressions but no clicks.
🏷
Expensive items
The higher the order value, the more a person reads before buying.
A solution for the bulk
What to do with the rest
Add your own block to the supplier's description. Two paragraphs, "who it suits" and "what to buy with it", make the page unique.
Use the specifications. A completed specifications table makes a product page informative on its own.
Collect reviews. This is unique content that others write for you.
Is your whole catalog filled with supplier descriptions?
We will identify which product pages need a text first, and write it.
