A step-by-step scheme for creating an SEO article: how to choose a query and intent, draw up a plan, write a text with a direct answer, set up the page and check the result after publishing.
A scheme of connections between the pages of a service website: from the home page to an inquiry, with links from articles to services. How to word anchors, what to check with a crawler and which mis…
How to divide the work between profiles, pages and data when a company has several locations: what each branch needs, how to avoid duplicates and how to count inquiries by address.
How to collect search queries for a service website: from the list of services and the customers' language to a query map where each group has its own page. Examples, an intent table and common mista…
A short checklist for a business owner: what to check on your website yourself over a few evenings – indexing, speed, structure, content, analytics – and how to set priorities.
How to prepare videos for customer queries: topic, title, description, chapters, subtitles, channel structure and the link to your website. A practical approach for business owners, with no guarantee…
Where to start when entering foreign markets through search: choosing countries and languages, URL structure, hreflang, content localization, trust in a new market and measuring results.
How to ask customers for reviews within Google's rules, what you must not do, how to reply to positive and negative reviews and how to manage this work systematically.
A step-by-step guide to creating and verifying a company profile on Google, filling in categories, photos and services, and monthly upkeep so that the profile brings inquiries.
The six parts of SEO for a service website: queries and structure, service pages, technical foundation, trust, local signals and analytics. Where to start and which mistakes to avoid.
How to choose a guide topic, build a structure, give the answer in the first paragraph and make a long text easy to read. Practical steps for business owners.
A topic cluster is a central page plus supporting answers to specific queries. We explain how to collect topics, connect pages with links, avoid cannibalization and measure the result.
