Google Analytics 4 intimidates even marketers with its interface – and an owner has no need to know all of it. Six reports and 15 minutes a week are enough to see the business in numbers: where the money comes from, where the funnel leaks and what to scale. We show you where to look.
Weekly ritual
The "Traffic acquisition" report: how many visitors and – most importantly – how much REVENUE each channel brings. Ads, SEO, social media, direct visits – you see at once who feeds the business and who just "brings traffic".
The same traffic converts differently: an SEO visitor and a TikTok viewer are different people. The conversion rate by channel shows where to put in more effort and where to fix the landing pages.
Product view → cart → checkout → purchase. Wherever the biggest drop-off is, that is your main growth point. A drop-off at checkout is fixed differently from a drop-off on product pages.
What people view, what they add to the cart, what they buy. Products with many views and few purchases are candidates for a price or product page review. Bestsellers are candidates for advertising.
The share of repeat purchases is an indicator of business health. If it grows, your customer base is working; if it sits at zero, you buy all your revenue again with ads every month.
Mobile vs desktop conversion. Mobile users make up 70%+, and if they convert three times worse, something on the mobile version is hurting shoppers – and that is the most expensive pain a website can have.
The foundation for all of it
All these reports run on e-commerce events: product view, cart, purchase with the amount. If they are missing or set up badly, GA4 shows "there is traffic" and stays silent about money. The setup is done once and checked with a test order – and after that the analytics tells the truth for years. On platform-based stores this is a built-in integration with no developer project required.
We'll configure e-commerce events with amounts, build you a dashboard with these six reports and teach you to read it in 15 minutes. Your decisions will rest on data instead of gut feeling.
📝 Set up store analyticsFree consultation. We'll check your current GA4 for common setup mistakes
