We explain in plain words how Shopping campaigns differ from regular ones, how Google itself shows your products with a photo and price, and why a launch is impossible without a Merchant-ready website.
How it works
The website sends Google a list of products: name, price, photo, availability. This is the foundation all the advertising is built on.
Google checks the feed and the website. This is where products are approved and requirements are verified: prices, shipping, contacts, policies.
The campaign takes products from the feed and shows them in search results and on other placements – with an image and a price.
The system learns from conversions and distributes the budget on its own to the products that sell best.
Shopping vs Performance Max
At the start it is often smarter to begin with Standard Shopping and move to PMax once you have conversion data.
Merchant-ready website
The price in the feed must match the price on the website. Any mismatch – and the product gets disapproved.
You need shipping and return terms and contact details in a visible place.
HTTPS, a correct product page and acceptable page load speed.
On your own vs with preparation
The main reason launches fail is a website that is unprepared for Shopping ads, whatever the budget.
We'll prepare the feed, set up Merchant Center and build the campaigns so that your products start showing correctly.
We'll check your website's readiness before the launch.
Launch Shopping adsReadiness audit – free
