Filter indexing: open or close
LightSEO · Technical SEO
Filter indexing: open or close
The right answer is both. Close most combinations and turn a dozen of the most popular ones into full-fledged landing pages.
1000+
possible combinations
Criterion
How to decide on each filter
Search demand exists – open it. If "leather sofas" is searched hundreds of times a month, it should be a separate page with its own text and meta tags.
No demand – close it. Nobody needs the combination "sofa + green + 180 cm" as a separate page.
Sorting – always close it. "Price: low to high" is a way of viewing the list. Nobody searches for it.
Open page
What a filter needs to become a landing page
🔗
Static address
A normal readable URL instead of a string of parameters.
🏷
Its own meta tags
A unique Title and Description written for the page, separate from the ones inherited from the category.
📝
Text
At least a short description that sets the page apart from its parent category.
🧭
Links
A link from the category or the menu must lead to it, otherwise the crawler will not find it.
Risk
What happens if you open everything
Thousands of junk pages in the index. They compete with each other and with the main categories.
Wasted crawl budget. The crawler never gets to new products.
The site quality score drops. Lots of empty and near-identical pages send a bad signal.
Not sure which filters to open?
We will collect the search demand for your niche and set up indexing: what to close and what to turn into a landing page.
