Product tags in posts and stories turn a profile into a storefront: a follower taps a product – sees the price – goes to the product page on the website. We explain how to connect the catalog → Instagram link and what it actually does for sales.
How it works
The store platform automatically generates a product file: names, prices, photos, availability, links. When the website is updated, the feed is updated too.
The feed is connected to a catalog in Business Suite, and the store goes through Meta review (domain, policy pages, compliance with the commerce policies).
After approval, products are tagged in posts, stories and reels. Tap on a tag → mini card with the price → go to the website to buy.
What it gives you
Without tags: saw it in stories → "price in DM" → waiting for a reply → half of them are gone. With tags: tap → price → cart. Every step removed adds to the conversion rate.
The tag shows the current price from the website. Fewer repetitive questions in DMs – more time for real customers.
The profile gets a full-fledged storefront with categories – followers browse the catalog without leaving Instagram and go to the website with analytics to buy.
A connected catalog immediately unlocks catalog campaigns and dynamic retargeting. One setup – three sales channels.
Requirements and nuances
We will connect your catalog to Instagram: feed, Meta review, tags, shop tab – and we will immediately launch catalog ads and retargeting on the same catalog.
📝 Connect Instagram ShoppingFree consultation. We will check whether your niche meets Meta commerce policies
