Case study · Basic SEO optimization on Horoshop
Basic SEO optimization of a car title loan website
Basic SEO optimization of a Horoshop website for an automotive financial services company, June 2025: loans secured by a car, leasing, buyout, rental. The catalog sections had online store tags "… – buy in the online store …" and autotext with a product counter. LightSEO optimized all pages of the website; examples are below.
What it was like
Online store tags on the loan, rental and services pages
This is how the Title and Description of four catalog sections looked before the work started.
Title from the Horoshop template
Catalog sections got a Title by the platform formula "… – buy in the online store …". This produced "Loan secured by a car – buy …" and "Services – buy …". For a loan, car rental and services, the word "buy" does not match what the customer searches for.
Autotext with a product counter
The Description was assembled from a template: "Buy" and the section name, "In stock", a "from" price, "Delivery", "Reviews". On the car title loan and services pages, the counter showed "In stock: 0 from".
Length out of range
The checking panel marked in red the Title of the car title loan section (68 characters) and the Description of the services page (104 characters). The template gave the same description length in different sections – 120 characters each.
In numbers
What the checking panel showed
5
examples in screenshots: the home page and four catalog sections
120 → 156–162
characters in the Description of three sections: a service description instead of autotext
104 → 162
characters in the Description of the services page: from the red zone to the green one
How we worked
Four steps of basic optimization
Work on the home page and four catalog sections.
- Step 01
Tag analysis
In the SEO tag panel we checked the home page and the sections for car sales, car rental, car title loans and services. All four sections had the store's template tags with a product counter.
- Step 02
Queries for each section
For each section we took a main and an additional query: "car title loan" and "money secured by a car", "car rental" and "car hire", "car sales" and "buy a car".
- Step 03
Hand-written Title and Description
We wrote the tags by hand in Ukrainian. The home page Title names the key services: car title loans, leasing, buyout, trade-in. In the sections, the Title combines the section's queries and the company name, and the Description gives terms and benefits with emojis instead of autotext.
- Step 04
Check in the panel
We checked every page after the changes. The Descriptions of all five pages are 156 to 165 characters long and sit in the green zone. The catalog sections have one H1 each, as before the work.
Before and after
SEO tags: before and after
Screenshots of the SEO tag checking panel before and after the work; the company name is hidden.
Category: car sales
The template Title "Car sales – buy in the online store …" (55 characters) was replaced with "Car sales in Ukraine – Buy a car or trade in your car | …" (64). The Description with a product counter and a "from" price (120 characters) became a list of services with emojis (162).
Category: car rental
The template Title "Car rental – buy in the online store …" (56 characters) was replaced with a heading with the queries "car rental" and "car hire" (58). The autotext about products in stock (120 characters) was replaced with a description of rentals for trips with online booking (159).
Category: car title loan
The Title "Loan secured by a car – buy in the online store …" (68 characters) was replaced with "Car title loan in Ukraine – Money secured by a car | …" (72); the panel marks both as too long. The Description with "In stock: 0 from" (120) became a description of the loan terms with emojis (156).
Category: services
The Title "Services – buy in the online store …" (52 characters) was replaced with "Services of … – Car pawnshop, Leasing, Buyout, Trade-in" (71). The too-short template Description (104 characters, red zone) became a description of services with emojis (162, green zone).
Result
Correct snippets on every page
Basic SEO optimization was done for all pages of the website: the home page, catalog sections, product pages and information pages. The screenshots above are examples that show how the Title, Description and H1 changed.
The home page and four catalog sections got Ukrainian Titles with service names and Descriptions with terms and benefits. All five Descriptions are in the green zone of the panel (156–165 characters). "Buy", "Delivery" and the product counter disappeared from the loan, rental and services snippets. The panel marks the Titles of the home page and two sections (67, 71 and 72 characters) as too long: they contain the company name and several queries.
A snippet is the first thing a customer sees in Google before visiting the website. A heading with the service name and a description with the terms are worth having before launching ads and SEO promotion: work with search traffic starts with them.
BASIC package
Basic SEO optimization of your Horoshop store
Title, Description and H1 for all pages of the website: home page, categories, product pages, information pages. We replace the platform's template tags with texts containing search queries.
- Title and Description
- H1 on every page
- Templates for categories and products
- Before and after report
from $150
Free consultation
Want these tags for your store?
Send us your website address – we will check which tags the platform generates now and suggest the scope of work. We reply Mon–Fri from 9:00 to 18:00.
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00