Snippets that sell
In search results the buyer sees the store name, the assortment and the advantages instead of the platform's service phrases.
BASIC package · 5 working days
Basic SEO optimization of a Horoshop store: a neat look in Google in 5 working days
Basic SEO optimization of a Horoshop store – the BASIC package for a store with one product group, one brand or one manufacturer. We remove service phrases like "Buy Home" from snippets, set up titles for the whole catalog and check analytics, so that a buyer in Google immediately sees what you sell.
- A home page found by your brand name
- A correct title for every new product
- Google Analytics and Search Console without data errors
BASIC package
from $150
- Timeline
- 5 working days
- Who it's for
- Narrow assortment: one brand or product group
- Payment
- By card or by transfer to a sole proprietor (FOP), without VAT
We fix the price and timeframe in the contract before the start. The consultation before ordering is free.
5
working days for the whole package
TOP 10
"Vse vid 10 hrn": brand queries one month after the work
100%
BARHAT LASHES pages with new SEO tags
2015
launching and optimizing Horoshop stores
Who it's for
Who the BASIC package is for
The basic level is designed for a compact assortment: one product group – one set of rules for all titles.
Store with one product group
Footwear, coffee or cosmetics of one type: one set of rules is enough for every product card to have a precise title in search results.
Brand or manufacturer website
Buyers search for you by brand name, so the home page has to answer exactly that query. That's where we start.
Ads launching soon
Before Performance Max, it's worth putting titles and analytics in order. BARHAT LASHES went through basic optimization right before launching ads.
The store has just launched
Default settings produce snippets with a "0 products" counter and the word "Home". It's better to fix this at the start, while search traffic is only beginning to appear.
Before and after
How the home page changes in Google search results
An example from the BARHAT LASHES case study. Before optimization, the home page description consisted of the platform's template phrases: "Buy Home", "Products in stock: 0". After the work, the title and description name the store's assortment and its advantages.
Such a snippet explains to the buyer what they will find on the site before they click. A neat description increases the chance that the buyer will choose your store out of several similar results.
Case studies
What basic optimization gave Horoshop stores
Each case study is a Horoshop store where the work started at the basic level.
Vse vid 10 hrn
Home goods, a chain of brick-and-mortar stores
TOP 10for the brand in one month, first impressions for queries – in a week
View case study
BARHAT LASHES
Everything for lash extensions and brow tinting
100%pages optimized in 5 days before the ad launch
View case study
Yevrolinza
Contact lenses
+175%organic conversions in 5 months of SEO that started with basic optimization
View case study
How we work
From request to report
From you – a request and access to the store. A LightSEO SEO specialist does the analysis, setup and checks.
- Step 01
Request and consultation
You send a request on the website or call us. The manager clarifies your assortment and, if needed, agrees on all the details.
- Step 02
Contract and payment
You pay by card as an individual or by transfer to a sole proprietor (FOP) account, without VAT. We arrange the agreement via "Vchasno" or a public offer – your choice.
- Step 03
Settings analysis
We check which titles and descriptions the platform currently generates for the home page, categories, products and service pages.
- Step 04
Home page and templates
We manually write the home page tags, set up rules for the rest of the catalog and check the result on the real pages of the store.
- Step 05
Analytics
We check the connections with Google Analytics and Search Console and fix data collection errors.
- Step 06
Report
We hand over a list of changes and show how the key pages of the store now look in search.
Package scope
What the BASIC package includes
Five tasks that cover the basic SEO settings of a Horoshop store.
Settings analysis
- Titles and descriptions of the home page, categories, products and information pages
- Errors of the standard templates: service words, empty counters, duplicates
- Assessment against SEO best practices
SEO tags for the home page
- Title and Description written manually for your brand and assortment
- Keywords without keyword stuffing
- A snippet that answers a search for the store name
SEO templates
- Rules for categories, products and information pages
- Adaptation to your product names and their variants
- Correct tags for products you add later
Google Analytics and Search Console
- Checking the connections with the store
- Fixing errors that affect data accuracy
- Impressions, clicks and indexing of the store in Search Console
Report
- List of completed work and changed templates
- How the key pages look after the changes
Prices
Four levels of one-time SEO optimization
BASIC is the first step. If you have several product groups, a large catalog or a store still in development, compare it with the higher packages.
This package
BASIC
from $150
5 working days
- Home page written for your brand
- One set of rules for the whole catalog
- Checked analytics and report
STANDART
from $200
10 working days
- Plus manual tags for key categories
- A title rule of its own for each group
- More precise signals for Google Ads
PRO
from $350
10 working days
- Order in the category tree
- No duplicates in nested sections
- A framework for further promotion
EXCLUSIVE
from $800
24 working days
- Semantic core of your niche
- Catalog built around demand
- Store ready for search from day one
SEO templates alone, without manual tags, cost from $125. For monthly growth in Google there is SEO promotion from $650 / mo.
About snippets
What a buyer sees in Google before visiting the site
A snippet is a page's card in Google search results: the address or breadcrumbs, a title and a short description. For products, search may add the price, rating and availability from Schema.org markup. Instead of the description, Google sometimes shows a fragment of text from the page if it matches the query better.
Horoshop fills in titles and descriptions automatically using standard templates. They are shared by all stores on the platform and know nothing about your brand, category names or product variants. As a result, the home page often gets only the store name in its title, and the description is assembled from service words.
Basic SEO optimization fixes the home page manually and adapts the templates to your assortment. If your store has several different product groups, compare BASIC with the STANDART package.
Questions
Frequently asked questions about basic SEO optimization
Why BASIC if I can order only SEO templates?
Template setup for $125 puts the automatic catalog tags in order. BASIC adds to the templates a home page with manually written tags, a check of Google Analytics and Search Console and a final report.
My store is already running. Will BASIC fit?
Yes. The work starts with an analysis of what the platform currently shows in search, so the package suits both a new store and an operating one. For a site still in development, EXCLUSIVE with semantics and structure will be more useful.
When will I see changes in Google?
New snippets appear after Google crawls the pages again. For reference: the website of the "Vse vid 10 hrn" chain started showing for target queries after a week and reached the TOP-10 for its brand in a month.
My store has several product groups. Is BASIC enough?
If the groups differ noticeably, one rule is not enough: short section names like "Hands" or "For men" produce imprecise titles. In that case STANDART with a separate template for each group is the better choice.
Are category texts included in the package?
BASIC works with titles, search result descriptions, templates and analytics. Category texts, filter pages and links are part of SEO promotion of a Horoshop store from $650 / mo.
What do you need from me to get started?
Access to your Horoshop store for our specialist and access to Google Analytics and Search Console if they have already been created. We'll show you how to add a user with the right permissions.
Free consultation
We'll check how your store looks in Google
Send a link to your store – we'll show you the pages with template snippets and tell you whether BASIC is enough or a higher package is the better choice. Mon–Fri, 9:00–18:00; we reply quickly on Telegram.
- Price and timeframe – in the contract
- Certified Horoshop partner
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00