Case study · Basic SEO optimization on Horoshop
Basic SEO optimization of a backup power equipment store
Basic SEO optimization of a Horoshop online store of backup power equipment, March 2025. The platform assembled tags from a template: the home page Title consisted of the store name alone, the descriptions had an "In stock" counter, and the home page had no H1. LightSEO optimized all pages of the website; examples are below.
What it was like
Tags from the Horoshop template, a product counter in descriptions and a home page without H1
This is how the SEO tag checking panel showed nine pages of the store before the work started.
Title from the platform template
The home page Title consisted of the store name alone – 11 characters. Categories had the formula "… – buy in the online store …". The contacts page got "… Contact information – buy in the online store …" with the store name twice.
A product counter instead of a description
The Description was assembled from a template: "Buy" and the page name, "In stock: N from …", "Delivery", "Reviews". The home page ended up with "Buy Home page" and "In stock: 0", and the same zero appeared on the contacts page. On product pages, the store's phone number got into the description.
Red zone and a home page without H1
The Descriptions of the home page and four categories had 100–116 characters, and the panel marked them in red. The Title of the generator product page had 94 characters, with "Buy" at the start and an SKU. The home page had no H1.
In numbers
Numbers from the SEO tag panel
9
examples in screenshots: home page, 5 categories, contacts, 2 products
100 → 161
characters in the home page Description: from the red zone to the green one
0 → 1
H1 on the home page
How we worked
Four steps of basic optimization
The order of work is the same as in the basic SEO optimization package.
- Step 01
Analysis of the platform's tags
In the SEO tag panel we reviewed the Title, Description and H1 of the home page, categories, contacts and product pages. We recorded the autotext with a product counter, the phone number in product descriptions and the home page without H1.
- Step 02
Hand-written home page tags
We wrote a home page Title with the store's positioning: power supply solutions for homes and businesses. In the Description we listed the product range: solar panels, charging stations, industrial inverters, energy storage systems. An H1 appeared on the page.
- Step 03
One scheme for categories
We built category Titles by the scheme "Category – Buy … in Ukraine | …" with the section's query: "buy a solar panel", "buy charging stations". The Description got a common formula: "Buy" and the category name, a wide selection, consultation and selection help, delivery across Ukraine, emojis.
- Step 04
Products and contacts
On the generator product page the product name comes first: "Buy" at the start and the SKU were removed. The phone number was also removed from the description. The contacts page got the Title "Contact information – Online store …". The new Descriptions are in the green zone of the panel, 159–165 characters.
Before and after
SEO tags: before and after
Screenshots of the SEO tag checking panel before and after the work; the store name is hidden.
Home page
The Title made of the store name alone (11 characters) was replaced with a name with positioning for homes and businesses (75 characters). The template Description "Buy Home page … In stock: 0" was replaced with a list of product lines with emojis (100 → 161 characters), and an H1 appeared on the page.
Category: fuel-free generators
After the category name, the Title got the query "Buy a fuel-free … Ukraine" and the store name after a separator (53 → 67 characters). The Description with a product counter and a "from" price was replaced with a list of benefits with emojis (116 → 162 characters).
Category: solar panels
The Title was rewritten for the queries "solar batteries" and "buy a solar panel in Ukraine" (55 → 63 characters). The template Description with a product counter was replaced with a description with benefits and emojis (107 → 160 characters).
Category: industrial inverters
The template "buy in the online store …" in the Title was replaced with "Buy at a good price in Ukraine | …"; the length stayed the same – 61 characters. The Description with a product counter was replaced with a list of benefits: a wide selection, consultation and equipment selection, fast delivery (113 → 159 characters).
Category: vehicle inverters
The Title was rewritten by the same scheme "Category – Buy at a good price in Ukraine | …" (62 characters). The template Description with "In stock: 0" was replaced with a description with benefits and emojis (114 → 160 characters).
Category: energy storage
The query "buy charging stations in Ukraine" was added to the Title (61 → 69 characters). The Description was rewritten with the additional keyword "rechargeable batteries" and benefits with emojis (124 → 159 characters).
Contacts page
The template Title "… Contact information – buy in the online store …" (73 characters) was replaced with "Contact information – Online store …" (51 characters). The description with "In stock: 0" was replaced with an invitation to visit the page and the store's benefits (125 → 165 characters).
Product: fuel-free generator
The Title was shortened from 94 to 79 characters: the product name comes first, "Buy" at the start and the SKU were removed. The Description was rewritten with benefits and emojis (147 → 163 characters), and the phone number was removed from it.
Result
Correct snippets on every page
Basic SEO optimization was done for all pages of the website: the home page, catalog sections, product pages and information pages. The screenshots above are examples that show how the Title, Description and H1 changed.
All pages of the website got a Title with the section or product name and a Description with the store's benefits. In the "after" screenshots the Descriptions are in the green zone of the panel, 159–165 characters, without the product counter or the phone number. An H1 appeared on the home page, and every other page has exactly one. Categories and product pages share common tag formulas, so a new product gets its Title and Description by the same scheme. The Titles of the home page, two categories and the product page are longer than the panel's threshold: they contain the store name or the full model name.
A snippet is the first thing a shopper sees in Google before visiting the website. Tags without boilerplate phrases and autotext are worth preparing before launching ads and SEO promotion: work with search traffic starts with them.
BASIC package
Basic SEO optimization of your Horoshop store
Title, Description and H1 for all pages of the website: home page, categories, product pages, information pages. We replace the platform's template tags with texts containing search queries.
- Title and Description
- H1 on every page
- Templates for categories and products
- Before and after report
from $150
Free consultation
Want these tags for your store?
Send us your store address – we will look at which tags the platform assembles now and suggest the scope of work. We reply Mon–Fri from 9:00 to 18:00.
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00