Case study · Basic SEO optimization on Horoshop
Basic SEO optimization of a costume jewelry online store
Basic SEO optimization of a Horoshop online store of women's jewelry and costume jewelry, March 2025. The page tags were generated by the platform: the words "Catalog" and "Home page" in the Title, an in-stock product counter in the Description, SKUs in product page Titles. LightSEO optimized all pages of the website; examples are below.
What it was like
Tags from the Horoshop template: boilerplate words, a product counter and SKUs
This is how the Title and Description of eight store pages looked before the work started.
Boilerplate words in the Title
Category Titles were assembled by the formula "Catalog Earrings – buy in the online store …", the contacts page – "Home page Contact information – buy in the online store …". On product pages the Title started with "Buy" and contained an SKU. The home page had only the store name and "– online store".
A product counter instead of a description
The Description of the home page, categories and contacts was assembled from a template: "Buy" and the page name, the number of products in stock, a "from" price, "Delivery", "Reviews". On the home page, the contacts page and the accessories category the counter showed "In stock: 0". Product page Descriptions were assembled by a single template: product name, "buy", "Delivery", "Reviews".
Length in the red zone
The Descriptions of eight pages had 95–116 characters, and the checking panel marked each of them in red. The Titles of the home page (25 characters) and product pages (74 and 75) were red too.
In numbers
What the checking panel showed
8
examples in screenshots: home page, 4 categories, contacts, 2 products
95 → 168
home page Description length in characters: from the red zone to the green one
25 → 62
home page Title length in characters: from the red zone to the green one
How we worked
Four steps of basic optimization
The same order of work as in the basic SEO optimization package.
- Step 01
Analysis of template tags
In the SEO tag panel we checked the home page, four categories, contacts and two product pages: the length of the Title and Description, the H1 and the robots tag.
- Step 02
Hand-written tags for the home page and contacts
For the home page we wrote a Title about a jewelry store and a Description listing the sections: earrings, bracelets, pendants, hair accessories. We removed "Home page" and "buy" from the contacts Title, leaving the page name and the store name.
- Step 03
Formula for categories
Categories got one formula: the section name and "– buy at a good price at …" in the Title, a choice of jewelry, gifts and discounts in the Description. The word "Catalog" and the product counter disappeared.
- Step 04
Formula for product pages
The product page Title starts with the product name and ends with "– Buy at the … store"; the SKU was removed. The Description names the product, the jewelry range and fast delivery across Ukraine.
Before and after
SEO tags: before and after
Screenshots of the SEO tag checking panel before and after the work; the store name is hidden.
Home page
The Title "… – online store" (25 characters, red zone) was rewritten into the positioning of a jewelry store – 62 characters. The template Description with "In stock: 0" (95 characters) was replaced with a text listing the sections with emojis – 168 characters.
Category: earrings
The Title "Catalog Earrings – buy in the online store …" (51 characters) was replaced with "Earrings – buy at a good price at …" (55). The Description with the number of products and a "from" price (112 characters, red zone) was rewritten to 167 characters with the store's benefits and emojis.
Category: bracelets
The Title "Catalog Bracelets – buy in the online store …" (52 characters) was changed to "Bracelets – buy at a good price at …" (56). The template Description with a product counter (112 characters) was replaced with 168 characters about the selection, gifts, discounts and delivery.
Category: pendants
The Title got the same category formula: "Pendants – buy at a good price at …", 52 → 56 characters. The Description without the number of products and the "from" price: 113 characters in the red zone → 168 in the green one.
Category: hair accessories
The Title "Catalog Accessories – …" (53 characters) got the full section name "Hair accessories – buy at a good price at …" – 69 characters, and the panel marks the length in red. The Description with "In stock: 0" (105 characters) was replaced with 162 characters with the store's benefits.
Contacts page
The Title "Home page Contact information – buy in the online store …" (64 characters) was shortened to "Contact information – Online store …" (47). The Description with "In stock: 0" (116 characters, red zone) was rewritten to 159 characters about the range, prices and delivery across Ukraine.
Product: "clover" pendant
"Buy" at the start and the SKU were removed from the Title, and the product name comes first: 75 → 72 characters; the panel still marks the length in red. The template Description (112 characters) was replaced with 164 characters about the jewelry range and delivery across Ukraine.
Product: "clover" earrings
The Title was rewritten by the same formula: the product name first, without the SKU and without "Buy" at the start (74 → 71 characters, red zone). The 111-character Description was replaced with 163 characters about the range and delivery across Ukraine.
Result
Correct snippets on every page
Basic SEO optimization was done for all pages of the website: the home page, catalog sections, product pages and information pages. The screenshots above are examples that show how the Title, Description and H1 changed.
Every page of the website got a Title without the platform's boilerplate words and a Description with the store's benefits. All Descriptions are in the green zone of the panel – 159–168 characters, and the product counter and the "from" price disappeared from the descriptions. Categories and product pages got common formulas, so new products will have equally neat tags. Categories, contacts and product pages have one H1 each, and the robots tag is not set. The panel still marks in red the missing H1 on the home page and the Title length of the product pages and the accessories category (69–72 characters).
A snippet is the first thing a shopper sees in Google before visiting the website. Neat headings and descriptions without boilerplate phrases are worth having before launching ads and SEO promotion: work with search traffic starts with them.
BASIC package
Basic SEO optimization of your Horoshop store
Title, Description and H1 for all pages of the website: home page, categories, product pages, information pages. We replace the platform's template tags with texts containing search queries.
- Title and Description
- H1 on every page
- Templates for categories and products
- Before and after report
from $150
Free consultation
Want these tags for your store?
Send us a link to your store – we will check which Titles and Descriptions the platform generates now and suggest the scope of work. We reply Mon–Fri from 9:00 to 18:00.
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00