Case study · Basic SEO optimization on Horoshop
Basic SEO optimization of a handmade bracelet online store
Basic SEO optimization of a Horoshop online store of handmade natural stone bracelets, March 2025. The home page Title was written in Latin letters, categories, contacts and products had the platform's template tags, the descriptions had an in-stock product counter, and the home page had no H1. LightSEO optimized all pages of the website; examples are below.
What it was like
A Title in Latin letters, tags from the Horoshop template and no H1 on the home page
What the SEO tag panel showed on seven store pages before the work started.
The platform's template Titles
The home page Title was written in Latin letters, in transliteration. Categories had the formula "… – buy in the online store …", contacts – "Home page Contacts – buy in the online store …". Product page Titles started with the word "Buy" and contained an SKU.
Boilerplate text instead of a description
The Description of the home page, categories and contacts was assembled from a template: "Buy" and the page name, the number of products in stock, a "from" price, the ✅ ✈ icons, "Delivery", "Reviews". The home page description started with "Buy Home page". On the home page and contacts the counter showed "In stock: 0 from" without a price.
Red zone and no H1
The Descriptions of the home page, sets, contacts and one product page had 103, 115, 112 and 118 characters – the checking panel marked them in red. Product page Titles with an SKU had 89 and 83 characters, also in the red zone. The home page had no H1.
In numbers
What changed in the SEO tag panel
7
examples in screenshots: home page, 3 categories, contacts, 2 products
103 → 161
home page Description length in characters: from the red zone to the green one
0 → 1
H1 on the home page
How we worked
Four steps of basic optimization
The order of work is the same as in the basic SEO optimization package.
- Step 01
Analysis of tags and queries
We checked which Titles and Descriptions the platform generates for the home page, categories, contacts and products, and selected queries: "natural stone bracelets", "women's natural stone bracelets", "men's natural stone bracelets", "bracelet sets".
- Step 02
Hand-written tags for the home page, categories and contacts
We wrote the home page Title in Cyrillic with the query "natural stone bracelets" and added an H1 to the page. Each category got its own Title for the query "handmade … of natural stone" and its own phrase in the Description. We removed "Home page" and "buy in the online store" from the contacts Title.
- Step 03
Template for product pages
For products we set one formula: the name and "– Buy at the … store" in the Title, "Buy" with the name and benefits with emojis in the Description. The leading "Buy" and the SKU disappeared from the Title, and the length went down from 89 to 64 and from 83 to 57 characters.
- Step 04
Check in the SEO tag panel
We checked every page after the changes: Titles from 43 to 64 characters, Descriptions from 151 to 168 characters, both in the green zone, one H1 per page, robots ALL.
Before and after
SEO tags: before and after
Screenshots of the SEO tag checking panel before and after the work; the store name is hidden.
Home page
The Title in Latin letters was replaced with Cyrillic text with the query "natural stone bracelets" (39 → 53 characters). The template Description with "In stock: 0 from" (103 characters, red zone) was replaced with a description of the range with emojis (161 characters), and an H1 appeared on the page (0 → 1).
Category: women's bracelets
The template Title "Bracelets for Her – buy in the online store …" was rewritten for the query "handmade women's bracelets of natural stone" (60 → 59 characters). The Description with a product counter and a "from" price was replaced with a text with benefits and emojis (121 → 154 characters).
Category: men's bracelets
The template Title "Bracelets for Him – buy in the online store …" was rewritten for the query "handmade men's bracelets of natural stone" (62 → 61 characters). The Description with a product counter was replaced with a text with benefits and emojis (123 → 158 characters).
Category: bracelet sets
The Title "Sets – buy in the online store …" was replaced with "Handmade natural stone bracelet sets – …" (53 → 63 characters). The template Description (115 characters, red zone) was replaced with a text with benefits and emojis (155 characters, green).
Contacts page
The unnecessary "Home page" and "buy in the online store" were removed from the Title, leaving the page name and the store name (60 → 43 characters). The Description with "In stock: 0 from" (112 characters, red zone) was replaced with a description of the store with benefits and emojis (151 characters).
Product: large stone bracelet
The leading "Buy" and the SKU were removed from the Title, and the tail "in the online store …" became a short "– Buy at the … store": 89 characters in the red zone → 64, green. The template Description was replaced with a text with benefits: a wide selection, quality, handmade work, delivery (125 → 168 characters).
Product: stone bracelet
The same template: without "Buy" at the start and without the SKU, the Title shrank from 83 to 57 characters and left the red zone. The Description (118 characters, red zone) was replaced with a text with benefits and emojis (161 characters).
Result
Correct snippets on every page
Basic SEO optimization was done for all pages of the website: the home page, catalog sections, product pages and information pages. The screenshots above are examples that show how the Title, Description and H1 changed.
All pages of the website got a Title with a search query and a Description with the store's benefits: natural stone, handmade work, delivery. The Titles fit into 43–64 characters and the Descriptions into 151–168 characters, and the panel marks them green. An H1 appeared on the home page, and every other page has exactly one. Product page Titles now contain the product name without the SKU.
A shopper reads the Title and Description in Google before visiting the website. A clear Cyrillic heading without boilerplate phrases and SKUs is worth having before launching ads and SEO promotion of the store.
BASIC package
Basic SEO optimization of your Horoshop store
Title, Description and H1 for all pages of the website: home page, categories, product pages, information pages. We replace the platform's template tags with texts containing search queries.
- Title and Description
- H1 on every page
- Templates for categories and products
- Before and after report
from $150
Free consultation
Want these tags for your store?
Send us your store address – we will look at which Titles and Descriptions Horoshop generates now and suggest the scope of work. We reply Mon–Fri from 9:00 to 18:00.
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00