Case study · Basic SEO optimization on Horoshop
Basic SEO optimization of a store selling mugs for sublimation and printing
Basic SEO optimization of an online store selling mugs for sublimation, logo souvenirs and printing services on Horoshop, April 2025. The home page and categories had the platform's template tags: "… – buy in the online store …", merged names of nested sections and the autotext "Products in stock: 0 from" in descriptions. LightSEO optimized all pages of the website; examples are below.
What it was like
Horoshop template tags and merged category names
This is how the Title and Description of seven store pages looked before the work began.
Template Titles with merged names
Category Titles were built with the formula "… – buy in the online store …". In nested sections, the parent category name was merged with the child one: "Souvenirs Ceramic mugs", "Printing services Sublimation", "Colored mugs Colored with spoon". The home page Title was a generic "… – online store of souvenir products".
Autotext with a product counter
The Description was assembled from a template: "Buy" plus the page name, the number of products in stock, the "from" price, "Delivery", "Reviews". The home page said "Buy Home". On the home page and in souvenirs, the counter showed "Products in stock: 0 from" with no price.
Length in the red zone
The Descriptions of the home page, souvenirs and printing services had 97, 98 and 114 characters, the Title of colored mugs with a spoon – 72. The checking panel marked them red. The home page Title had no queries about mugs for sublimation and printing.
In numbers
What the checking panel showed
7
examples in the screenshots: the home page and 6 categories
97 → 163
characters in the home page Description: from the red zone to the green one
151–167
characters in the Description of every page after the work – the green zone of the panel
How we worked
Four steps of basic optimization
The same order of work as in the basic SEO optimization package.
- Step 01
Analysis of the platform's tags
We checked which Title and Description Horoshop generates for the home page and categories: a template formula, merged names of nested sections, a product counter with "0 from" in the description.
- Step 02
Manual tags for the home page and key sections
For the home page, souvenirs and printing services, we wrote the Title and Description manually: the queries "mugs for sublimation", "printing on mugs", "souvenirs with logo", "logo printing" and the printing types – sublimation, UV, DTF.
- Step 03
One formula for mug categories
For the mug and sublimation categories, we set a shared formula: the query at the start of the Title; in the Description – the query in brackets and benefits with emoji: a wide choice of products for printing, an individual approach. The merged names and the product counter were removed.
- Step 04
Check in the SEO tag panel
We checked every page in the panel: the length of the Title and Description and the robots tag.
Before and after
SEO tags: before and after
Screenshots of the SEO tag checking panel before and after the work; the store name is hidden.
Home page
The generic Title "… – online store of souvenir products" was rewritten for the queries "mugs for sublimation", "printing on mugs", "souvenirs with logo" (48 → 71 characters). The template Description with "Buy Home" and the empty counter "Products in stock: 0 from" was replaced with a list of product lines and benefits: 97 → 163 characters, from the red zone to the green one.
Category: mugs for sublimation
After the query, the Title now has "Buy wholesale and retail" instead of the template "buy in the online store …" (58 characters). The autotext with the number of products and the "from" price was replaced with a Description with benefits and a call to order online: 122 → 165 characters.
Category: souvenirs
The short template Title "Souvenirs – buy in the online store …" was expanded with the queries "custom souvenir products", "logo printing", "personalized gifts" (46 → 79 characters). The Description with the empty "0 from" counter was replaced with a list of product lines with emoji: 98 → 161 characters.
Category: printing services
The template "buy in the online store" in the Title was replaced with the printing types: sublimation, UV printing, DTF printing (51 → 72 characters). The Description now lists technologies and materials – sublimation on ceramics and metal, DTF on fabric, UV on souvenirs: 114 → 160 characters, from the red zone to the green one.
Category: colored mugs with a spoon
The merged name "Colored mugs Colored with spoon" in the Title was replaced with the query "Mugs for sublimation (colored with spoon)" (72 → 70 characters). The template Description was rewritten with the shared formula with benefits: 135 → 167 characters.
Category: ceramic mugs
The parent category name "Souvenirs" was removed from the Title, and the clarification "with print" was added (62 → 54 characters). The autotext with the product counter was replaced with a Description with benefits: 125 → 151 characters.
Category: sublimation
The merged "Printing services Sublimation – buy in the online store …" was replaced with the Title "Custom sublimation – Online store …" (62 → 52 characters). The Description was rewritten for the service: high quality, a wide choice of products for printing, an individual approach – 125 → 161 characters.
Result
Correct snippets on every page
Basic SEO optimization was done for all pages of the website: the home page, catalog sections, product pages and information pages. The screenshots above are examples that show how the Title, Description and H1 changed.
The home page and six categories received Titles with search queries and Descriptions with the store's product lines and benefits. All Descriptions are in the green zone of the panel (151–167 characters); the autotext with the product counter and the merged section names are gone. The Titles of the home page and three categories have 70–79 characters: they contain several queries, and the panel marks this length red. The robots tag on all seven pages is ALL.
A shopper sees the snippet in Google before visiting the website. A title with the product or service name and a description without boilerplate phrases are worth preparing before launching ads and SEO promotion: work with search traffic starts with them.
BASIC package
Basic SEO optimization of your Horoshop store
Title, Description and H1 for all pages of the website: home page, categories, product pages, information pages. We replace the platform's template tags with texts containing search queries.
- Title and Description
- H1 on every page
- Templates for categories and products
- Before and after report
from $150
Free consultation
Want these tags for your store?
Send us your store's address – we will check which tags the platform currently generates and propose a scope of work. We reply Mon–Fri from 9:00 to 18:00.
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00