Case study · Basic SEO optimization on Horoshop
Basic SEO optimization of an online store of wooden home goods
Basic SEO optimization of an online store of wooden home goods of its own production on Horoshop, February 2025. The platform assembled tags from a template: the parent category in subcategory Titles, a product counter in descriptions, the phone number and boilerplate tails in product tags. LightSEO optimized all pages of the website; examples are below.
What it was like
Horoshop template tags: product counter, phone number and long Titles
This is how the Title and Description of the store's pages looked before the work began.
Titles from the platform formula
Categories had the Title "New Year decor items – buy in the online store …". Subcategories also had the parent category in front: "Wooden home goods Wooden boards – …". The contacts page Title contained the store name twice and the word "buy".
Autotext instead of a description
Category Descriptions were assembled from a template: "Buy" plus the page name, "Products in stock: N from UAH M", "Delivery", "Reviews". On the contacts page, the counter showed "Products in stock: 0 from" with no price. On product pages, the store's phone number got into the description.
Long Titles in the red zone
Subcategory Titles had 74 and 80 characters, product page Titles – 89 and 91; the checking panel marked them red. Product page Titles started with "Buy", and boilerplate tails followed the product name. The contacts page Description had 119 characters and was also in the red zone.
In numbers
What the checking panel showed
7
examples in the screenshots: 4 categories, contacts and 2 product pages
80 → 61
characters in the Title of the kitchen boards subcategory: from the red zone to the green one
119 → 172
characters in the Description of the contacts page: from the red zone to the green one
How we worked
Four steps of basic optimization
What we changed in categories, on the contacts page and on product pages.
- Step 01
Analysis of the platform's tags
We checked which Title and Description Horoshop generates for categories, subcategories, the contacts page and product pages. We found the parent category in the Title, a product counter, the phone number and boilerplate tails in product names.
- Step 02
Formula for categories
All categories received the Title "Category name – buy at a great price at …". Instead of the parent category, subcategories received exact names: "Wooden kitchen boards", "Wooden spice organizers". The Description lists the store's benefits with emoji: own production, wholesale and retail, quality guarantee, delivery across Ukraine.
- Step 03
Contacts page
We removed the word "buy" and the duplicate store name: the Title "Contact information – Online store …" has 48 characters. Instead of "Products in stock: 0 from", the description invites visitors to the page and lists the store's benefits.
- Step 04
Template for product pages
A product Title now consists of the name and "buy at the store …", without "Buy" at the start and without boilerplate tails. Instead of the phone number, the Description lists benefits and delivery across Ukraine. The Christmas tree Title went from 91 to 73 characters, the piggy bank Title – from 89 to 74.
Before and after
SEO tags: before and after
Screenshots of the SEO tag checking panel before and after the work; the store name and domain are hidden.
Category: wooden home goods
The Title tail "buy in the online store …" was replaced with "buy at a great price at …" (62 characters in both states). The Description with the product counter (123 characters) was rewritten into a list of benefits with emoji (164 characters).
Category: wooden spice organizers
The Title "Wooden home goods Organizers – buy in the online store …" (74 characters) was replaced with "Wooden spice organizers – buy at a great price at …" (70 characters). The Description with the product counter (134 characters) was rewritten into a list of benefits (172 characters).
Category: New Year decor items
The Title received the tail "buy at a great price at …" instead of "buy in the online store …" (65 characters in both states). The Description with the product counter (124 characters) was replaced with a list of benefits with emoji (167 characters).
Category: wooden kitchen boards
The Title "Wooden home goods Wooden boards – …" (80 characters, red zone) was replaced with "Wooden kitchen boards – buy at a great price at …" (61 characters, green zone). The Description with the product counter (140 characters) was rewritten into a list of benefits (163 characters).
Contacts page
The Title with the store name twice and the word "buy" (67 characters, red zone) was replaced with "Contact information – Online store …" (48 characters). The autotext "Products in stock: 0 from" (119 characters, red zone) was replaced with a navigational description with the store's benefits (172 characters).
Product: artificial molded Christmas tree
The Title "Buy … in the online store …" with a repeated part of the name was shortened from 91 to 73 characters: now it is the product name and "buy at the store …". The store's phone number in the Description (141 characters) was replaced with benefits and delivery across Ukraine (169 characters).
Product: large piggy bank
The Title "Buy … in the online store …" with a fragment after the product name was shortened from 89 to 74 characters: the product name and "buy at the store …". The store's phone number in the Description (142 characters) was replaced with benefits and delivery across Ukraine (170 characters).
Result
New snippets on all 7 pages
Basic SEO optimization was done for all pages of the website: the home page, catalog sections, product pages and information pages. The screenshots above are examples that show how the Title, Description and H1 changed.
Categories received Titles with the category name and "buy at a great price", subcategories – exact names without the parent category. All Descriptions list the store's benefits and are in the green zone of the panel (163–172 characters). The contacts page lost the word "buy" and the product counter, product pages – the phone number in the description. The Titles of the organizers subcategory and both product pages remained in the red zone of the panel (70–74 characters). Categories, the contacts page and the piggy bank product page have one H1 each.
The snippet is the first thing a shopper sees in Google before visiting the website. The description immediately mentions own production, wholesale and retail. Clean tags are worth having before launching ads and SEO promotion: work with search traffic starts with them.
BASIC package
Basic SEO optimization of your Horoshop store
Title, Description and H1 for all pages of the website: home page, categories, product pages, information pages. We replace the platform's template tags with texts containing search queries.
- Title and Description
- H1 on every page
- Templates for categories and products
- Before and after report
from $150
Free consultation
Want these tags for your store?
Send us your store's address – we will check which tags the platform currently generates and propose a scope of work. We reply Mon–Fri from 9:00 to 18:00.
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00