Case study · Basic SEO optimization on Horoshop
Basic SEO optimization of an online store of doors and hardware
Basic SEO optimization of an online store of entrance and interior doors and hardware from the manufacturer on Horoshop, May 2025. The website had the platform's standard tags: category names in caps lock, a product counter in descriptions, the SKU in the Title and the phone number in product Descriptions. LightSEO optimized all pages of the website; examples are below.
What it was like
Horoshop template tags: caps lock, product counter and SKU
This is how the Title and Description of the store's pages looked before the work began.
Titles from the platform formula
Categories had the Title "ENTRANCE DOORS – buy in the online store …" with the name in caps lock. Subcategories also had the parent category in front: "HARDWARE Door handles – …". The "About the store" page received the Title "Home About the store – buy in the online store …".
Autotext instead of a description
The Description was assembled from a template: "Buy" plus the page name, the number of products in stock, the "from" price, "Delivery", "Reviews". On the home page and "About the store", the counter showed zero products with no price. On product pages, the store's phone number got into the description.
Length in the red zone
The home page Description had 94 characters, most categories – from 106 to 119. Product page Titles with the SKU stretched to 82 and 102 characters. The checking panel marked them red.
In numbers
What the checking panel showed
8
pages before and after: the home page, categories, products and "About the store"
94 → 157
characters in the home page Description: from the red zone to the green one
82 → 59
characters in the product page Title: without the SKU, in the green zone
How we worked
Four steps of basic optimization
What we changed on the home page, in categories, on product pages and on the "About the store" page.
- Step 01
Analysis of the platform's tags
We checked which Title and Description Horoshop generates for the home page, categories, subcategories, product pages and the "About the store" page. We found caps lock, a duplicate parent category, a product counter, the SKU and the phone number.
- Step 02
Home page and the "About the store" page
For the home page, we wrote a Description about entrance and interior doors from the manufacturer with the store's benefits. On the "About the store" page, we removed the sales word "Buy" and the counter: the Title is "About the store – Online store …", and the description tells about the store.
- Step 03
Formulas for categories
For doors, we set the Title "Entrance doors … – Buy from the manufacturer – …", for hardware – "Door hardware – Buy at a good price at the store …". The caps lock and the duplicate parent category are gone. The Description of every category lists the store's benefits with emoji.
- Step 04
Template for product pages
A product Title now consists of the name and "buy at the store …"; the SKU was removed. Instead of the phone number, the Description lists benefits and delivery across Ukraine. The Title of a product with a long name went from 102 to 82 characters.
Before and after
SEO tags: before and after
Screenshots of the SEO tag checking panel before and after the work; the store name and domain are hidden.
Home page
The template Description "Buy Home" with the product counter (94 characters, red zone) was replaced with a text about doors from the manufacturer with the store's benefits (157 characters). In the Title, "online store" is now spelled correctly, with the hyphen the Ukrainian word requires.
Category: entrance doors
The Title "ENTRANCE DOORS – buy in the online store …" was rewritten as "Entrance doors … – Buy from the manufacturer – …" (47 → 55 characters). The Description with the product counter (113 characters, red zone) was replaced with a list of benefits with emoji (155 characters).
Category: interior doors
The Title "INTERIOR DOORS – buy in the online store …" was rewritten as "Interior doors … – Buy from the manufacturer – …" (52 → 60 characters). The Description with the product counter (117 characters, red zone) was replaced with a list of benefits (160 characters).
Category: door hardware
The Title "HARDWARE – buy in the online store …" was narrowed to the query "door hardware" (44 → 56 characters). The Description with the product counter (106 characters, red zone) became a list of benefits (153 characters).
Subcategory: door handles
The duplicate parent category "HARDWARE" was removed from the Title, leaving the query "door handles" (57 → 52 characters). The Description with the product counter (119 characters, red zone) became a list of benefits (149 characters).
The "About the store" page
The sales template "Home About the store – buy in the online store …" was replaced with "About the store – Online store …" (54 → 42 characters). The Description describes the store and its benefits without the product counter (106 → 157 characters).
Product: outdoor entrance door
The SKU was removed from the Title, and "buy" was moved after the product name (82 → 59 characters, from the red zone to the green one). Instead of the store's phone number, the Description lists benefits and delivery (133 → 157 characters).
Product: magnetic strike plate for a lock
The SKU was removed from the Title (102 → 82 characters); because of the long product name, it remained in the red zone. Instead of the phone number, the Description lists benefits and delivery (156 → 180 characters).
Result
Correct snippets on every page
Basic SEO optimization was done for all pages of the website: the home page, catalog sections, product pages and information pages. The screenshots above are examples that show how the Title, Description and H1 changed.
Categories received Titles with the query and without caps lock, the home page and "About the store" – their own Titles and Descriptions without "Buy" and the product counter. All Descriptions describe the store's benefits and are in the green zone of the panel (149–180 characters). Titles are in the green zone everywhere except for the product with a long name. Product pages lost the SKU in the Title and the phone number in the Description. The category and product formulas insert the page name, so new products get tags of the same form.
The snippet is the first thing a shopper sees in Google before visiting the website. Clean titles and descriptions are worth having before launching ads and SEO promotion: work with search traffic starts with them.
BASIC package
Basic SEO optimization of your Horoshop store
Title, Description and H1 for all pages of the website: home page, categories, product pages, information pages. We replace the platform's template tags with texts containing search queries.
- Title and Description
- H1 on every page
- Templates for categories and products
- Before and after report
from $150
Free consultation
Want these tags for your store?
Send us your store's address – we will check which tags the platform currently generates and propose a scope of work. We reply Mon–Fri from 9:00 to 18:00.
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00