Case study · Basic SEO optimization on Horoshop
Basic SEO optimization of a baby food online store
Basic SEO optimization of an online store of baby food and products for little ones on Horoshop, November 2024. Categories and products had the platform's template Titles "… – buy in the online store …" with the parent section name or the SKU. Descriptions contained autotext about the number of products, and the contacts page had no description. LightSEO optimized all pages of the website; examples are below.
What it was like
Horoshop template tags, overly long Titles and an empty contacts description
This is how the Title and Description of nine store pages looked before the work began.
Template Titles with extra words
Category Titles were built with the formula "… – buy in the online store …". The parent category came before the section name: "Hygiene and care Baby shampoo", "Baby food Drinks". The SKU got into product page Titles.
Autotext instead of a description
Category Descriptions were assembled from a template: the name in decorative brackets, "Products in stock" with a counter, the "from" price, "Delivery", "Reviews". The store's phone number got into product page descriptions. The contacts page had no Description.
Titles in the red zone
The Titles of four categories had 66, 75, 76 and 76 characters, product pages – 87 and 98. The checking panel marked them red. H1 and robots were fine: one H1 per page, robots ALL.
In numbers
What the checking panel showed
9
examples in the screenshots: five categories, a brand, contacts, two products
76 → 57
characters in the Title of the baby shampoo category: from the red zone to the green one
0 → 162
characters in the Description of the contacts page
How we worked
Four steps of basic optimization
The steps visible in the screenshots of the SEO tag panel before and after the work.
- Step 01
Analysis of the platform templates
We checked which Title and Description Horoshop generates for categories, the brand page, products and contacts. We listed the overly long Titles, the autotext with the product counter and the empty description.
- Step 02
The query at the start of the Title
We removed the parent section name from category Titles, so the query comes first: "Baby shampoo", "Baby groceries". Two queries were refined: "Baby drinks and juices", "Baby lip balm".
- Step 03
One formula for categories and products
Categories and products received a shared formula: the name and "– Buy at a good price …" in the Title, a list of benefits with emoji in the Description. The SKU was removed from product Titles.
- Step 04
Brand and contacts
The brand page Title was supplemented with the "TM" mark and the words "in stock". For contacts, we wrote a 162-character Description: the product range and delivery across Ukraine.
Before and after
SEO tags: before and after
Screenshots of the SEO tag checking panel before and after the work; the store name is hidden.
Category: baby food
The template "buy in the online store" was replaced with "Buy at a good price at the store" (60 → 59 characters). The Description with the product counter and price was replaced with a list of benefits: 121 → 169 characters.
Category: baby groceries
"Baby food" was removed from the Title, and the query "Baby groceries" comes first: 75 → 56 characters, from the red zone to the green one. The Description was rewritten with the store's benefits: 135 → 166 characters.
Category: baby shampoo
"Hygiene and care" was removed from the Title, and the query "Baby shampoo" comes first: 76 → 57 characters. The Description was rewritten with the store's benefits: 137 → 167 characters.
Category: baby drinks and juices
The query "Baby drinks and juices" replaced "Baby food Drinks": the Title went from 66 to 61 characters and moved to the green zone. The Description grew from 126 to 171 characters.
Contacts page
Before the work, there was no Description, and the Title had two different dashes. Now the Title has 41 characters, and the Description – 162 characters about the product range and delivery.
Product: baby milk porridge
The SKU and the template "Buy … in the online store …" were removed from the Title: 98 → 80 characters; the panel still marks the length red. The Description with the store's benefits: 147 → 177 characters.
Product: rice cakes with banana
The SKU and the template "Buy … in the online store …" were removed from the Title, and the product name comes first: 87 → 69 characters; the length is still in the red zone. The Description has no phone number and lists the store's benefits: 136 → 166 characters.
Brand: all products of the manufacturer
The Title was supplemented with the "TM" mark and the words "in stock": 54 → 68 characters; the panel marks the new length red. The Description shows the brand, the number of products, the "from" price, delivery across Ukraine and the phone number: 140 → 159 characters.
Result
Correct snippets on every page
Basic SEO optimization was done for all pages of the website: the home page, catalog sections, product pages and information pages. The screenshots above are examples that show how the Title, Description and H1 changed.
Categories and products received Titles with the query or the product name at the start and Descriptions with the store's benefits. Category Titles were shortened to 56–65 characters and moved to the green zone of the panel. All Descriptions have 159–177 characters and are also in the green zone. The SKU disappeared from product Titles, and the contacts page received a description. Every page has one H1 and robots ALL.
Categories and products follow one formula, so new items get tags of the same form. The snippet is the first thing a shopper sees in Google before visiting the website. Clean titles and descriptions are worth having before launching ads and SEO promotion.
BASIC package
Basic SEO optimization of your Horoshop store
Title, Description and H1 for all pages of the website: home page, categories, product pages, information pages. We replace the platform's template tags with texts containing search queries.
- Title and Description
- H1 on every page
- Templates for categories and products
- Before and after report
from $150
Free consultation
Want these tags for your store?
Send us your store's address – we will check which tags the platform currently generates and propose a scope of work. We reply Mon–Fri from 9:00 to 18:00.
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00