Case study · Basic SEO optimization on Horoshop
Basic SEO optimization of a children's clothing online store
Basic SEO optimization of a multi-brand online store of clothing for babies and children up to 3 years old with a showroom on Horoshop, October 2024. The Title of every page consisted of the page name and the store name, on the home page – of the store name and a tagline; the Description was empty. LightSEO optimized all pages of the website; examples are below.
What it was like
Horoshop template Titles and empty descriptions
This is how the tags of 12 store pages looked before the work began.
Titles without a search query
The Title of every page consisted of its name and the store name with the English tagline "multibrand store". The home page had only the store name with this tagline – 30 characters without a single keyword.
Empty Description
The panel showed "Description is missing" on all 12 pages: the home page, categories, the brand page, contacts and product pages.
Long product names in the red zone
The platform added the store name with the tagline to every product name. On a product page with a long name, the Title reached 66 characters, and the panel marked it red.
In numbers
What the checking panel showed
12
examples in the screenshots: the home page, 6 categories, a brand, contacts, 3 products
0 → 175
characters in the home page Description: the description appeared and is in the green zone
66 → 63
characters in the Title of the long product page: from the red zone to the green one
How we worked
Manual tags for the home page, templates for the rest
The order of work is the same as in the basic SEO optimization package.
- Step 01
Analysis of pages and queries
We checked the tags of the home page, categories, the brand page, contacts and product pages. For categories, we refined the queries: "textiles for newborns", "clothing sets for little ones", "sleepsuits for newborns".
- Step 02
Hand-written home page tags
We wrote the home page Title for the query "clothing for babies and children up to 3 years old" with a mention of the showroom. The Description lists the store's benefits: prices, brands, choice and delivery.
- Step 03
A template for categories and products
For categories and product pages, we set one Title formula: the query or the product name and "– Buy …". The Description starts with "Buy" and the query in 【】 brackets, followed by original brand-name clothing and delivery with emoji.
- Step 04
Separate templates for contacts and brands
The description of an information page starts with "Go to the page", the description of a brand page – with "Product catalog". The template inserts the number of products in stock, the "from" price, delivery and the store's phone number into the brand description.
Before and after
SEO tags: before and after
Screenshots of the SEO tag checking panel before and after the work; the store and brand names are hidden.
Home page
The Title made of the store name and the tagline "multibrand store" (30 characters) was rewritten for the query "clothing for babies and children up to 3 years old" with a mention of the showroom: 72 characters, and the panel marks it as too long. Instead of the empty Description, there is a 175-character text with the store's benefits and emoji.
Category: textiles
The template Title with the category and store names (41 characters) was replaced with "Textiles for newborns – Buy …" (57 characters). A 163-character Description was added with the query in 【】 brackets and the store's benefits.
Category: sets
The Title "Sets" with the store name (42 characters) was rewritten as "Clothing sets for little ones – Buy …" (57 characters). The empty Description was filled with a 163-character text with the same query.
Category: clothing for little ones
The Title with the tagline "multibrand store" (49 characters) was shortened to "Clothing for little ones – Buy …" (46 characters). A 152-character Description was added following the category template.
Contacts page
The Title received the tagline "Online store …" instead of "multibrand store": 53 → 58 characters. A 160-character Description was added following the information page template "Go to the page: 【…】".
Product: sleepsuit with appliqué
The Title of the long product name (66 characters, red zone) was shortened to "Product name – Buy …" (63 characters, green zone). A 169-character Description was added following the product page template.
Product: romper with appliqué
The product Title (59 characters) was rewritten following the same template (56 characters). The empty Description was replaced with a 162-character text with the product name in 【】 brackets.
Brand page
The Title with the brand and store names (46 characters) was rewritten following the formula "All … products – at the store …" (61 characters). The 166-character Description shows the number of products in stock, the "from" price, delivery and the phone number.
Result
Correct snippets on every page
Basic SEO optimization was done for all pages of the website: the home page, catalog sections, product pages and information pages. The screenshots above are examples that show how the Title, Description and H1 changed.
Every page of the website received a Description: from 149 to 175 characters, each in the green zone of the panel. Category and product Titles start with the query or the product name. The home page Title has 72 characters, and the panel marks it as too long.
A shopper sees the snippet in Google before seeing the website. A Title with a query and a filled-in Description are the foundation worth having before launching ads and SEO promotion: further work with traffic is built on it.
BASIC package
Basic SEO optimization of your Horoshop store
Title, Description and H1 for all pages of the website: home page, categories, product pages, information pages. We replace the platform's template tags with texts containing search queries.
- Title and Description
- H1 on every page
- Templates for categories and products
- Before and after report
from $150
Free consultation
Want these tags for your store?
Send us your store's address – we will look at which Title and Description the platform currently generates and propose a scope of work. We reply Mon–Fri from 9:00 to 18:00.
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00