Case study · Basic SEO optimization on Horoshop
Basic SEO optimization of a kids' toy online store
Basic SEO optimization of an online store of toys and kids' products, October 2024. The store moved to Horoshop from its old website and kept its page URLs. On the old website, category Titles had 72–80 characters, and the contacts and brand pages had no Description. LightSEO optimized every page of the website; examples are below.
What it was like
Long Titles and pages without a description
What the SEO tag checker panel showed on the old website.
Titles of 72–80 characters
Category Titles had 72–80 characters, the product page Title had 80. The panel marked them red. They ended with a phrase like "– buy in the online store …".
Descriptions made of identical phrases
Category Descriptions followed one pattern: "Order … in the online store … ✅ Fast delivery across Ukraine ✅ … ✅ Wide range". The description of the baby toys category had 109 characters – the red zone. The description of the action figures category mentioned toy weapons.
Contacts and brand pages without a Description
The contacts and brand pages had no Description – the panel said "Description is missing". The contacts Title repeated the generic site name "… – online toy store".
In numbers
What the checking panel showed
125 → 166
characters in the home page Description: product range areas instead of generic phrases
80 → 53
characters in the kids' bikes category Title: from the red zone to the green one
0 → 191
characters in the contacts page Description: a description where there was none
How we worked
Four steps of basic optimization
What the before and after screenshots show.
- Step 01
Comparing old and new pages
The page URLs were kept during the migration, so we compared the tags in pairs: an old page and the same URL on Horoshop. We checked the home page, categories, product pages, contacts and the brand page.
- Step 02
Hand-written home page tags
The home page Title was written for the query "kids' toy store" with the phrase "quality toys for kids" – 60 characters. The 166-character Description lists the areas of the product range: baby toys, toy cars, dolls.
- Step 03
One formula for categories and products
Categories and product pages got the Title "page name – Buy at a great price in the store …". Category Descriptions have the name in 【】 and benefits with the emoji ▷ ✅ 🚚: product range, promotions, delivery across Ukraine.
- Step 04
Templates for contacts and brands
The contacts page got a Title with the page name and a 191-character Description. The brand page got the Title "All TM … products – in the online store …" and a 164-character Description with the number of products in stock.
Before and after
SEO tags: before and after
Screenshots of the SEO tag checker panel: a page of the old website and the same URL on Horoshop.
Home page
The Title was rewritten for the query "kids' toy store": 42 → 60 characters. The Description was expanded from 125 to 166 characters – product range areas and emoji.
Category: economic games
The Title was shortened from 72 to 61 characters, with the full name "Economic Board Games" first. The Description follows the category template – 151 characters.
Category: kids' bikes
The Title was shortened from 80 to 53 characters, with the keyword "Kids' Bikes" first. The Description follows the category template – 143 characters.
Category: baby toys
The Title was shortened from 74 to 56 characters. The Description was extended from 109 characters (the red zone) to 146 following the category template.
Category: action figures
The Title was shortened from 75 to 50 characters. The Description follows the category template – 140 characters, and the mention of toy weapons was removed.
Contact information
The Title got the page name instead of the generic site name – 47 characters. There was no description; now the Description has 191 characters.
Product: fuse bead mosaic
The Title ending "– buy in the online store …" was replaced with "– Buy at a great price in the store …": 80 → 74 characters. The Description was rewritten following the product template – 164 characters.
Brand page: construction sets
The Title got the formula "All TM … products – in the online store …" (50 characters). There was no description; now the Description has 164 characters with the number of products in stock.
Result
Correct snippets on every page
Basic SEO optimization was done for every page of the website: the home page, catalog sections, product pages and information pages. The screenshots above are examples that show how the Title, Description and H1 changed.
Every page in the comparison got a new Title and Description. All Descriptions are now in the green zone of the panel, category Titles have 50–61 characters instead of 72–80 and start with the section name. The contacts and brand pages got a description. The robots tag on every page is ALL.
A shopper sees the snippet in Google before the website itself, so a short section name with the query and a description with benefits help them choose the store. Categories, products and brands work from templates, so new toys and sections get tags of the same form. This order in the tags is worth setting up before launching ads and SEO promotion.
BASIC package
Basic SEO optimization of your Horoshop store
Title, Description and H1 for all pages of the website: home page, categories, product pages, information pages. We replace the platform's template tags with texts containing search queries.
- Title and Description
- H1 on every page
- Templates for categories and products
- Before and after report
from $150
Free consultation
Want these tags for your store?
Moving to Horoshop or already running on it – send us your store's address. We will check which tags your pages generate and propose a scope of work. We reply Mon–Fri from 9:00 to 18:00.
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00