Case study · Basic SEO optimization on Horoshop
Basic SEO optimization of an electrical installation equipment store
Basic SEO optimization of an online store of electrical installation equipment on Horoshop, May 2025. The tags were built by the platform's standard template: "buy in the online store …" in the Titles of categories, contacts and products, the section name before the subcategory name, a product counter in the description. LightSEO optimized every page of the website; examples are below.
What it was like
Tags from the Horoshop template and a product counter in descriptions
This is how the tags of 11 store pages looked before the work started.
One formula with "buy" for categories, products and contacts
The Title was built as "name – buy in the online store …", even on the contacts page: "Home Contact information – buy in the online store …". The Description repeated the same pattern with "Buy" at the start.
Long Titles with the section name
A subcategory also got the parent section name in its Title: "Control and automation Power contactors and accessories – buy …". For the cabinets, the word "cabinets" appeared twice. Category Titles had 73 to 112 characters, and the panel marked them red.
Product counter and phone number in descriptions
Category Descriptions were assembled from the auto-text "Products in stock: … from … UAH". On the metal cabinets and contacts pages the counter showed zero products and an empty price. Product page descriptions contained the store's phone number.
In numbers
Figures from the tag checker panel
11
examples on the screenshots: six categories, a brand, contacts, three products
112 → 56
characters in the contactors subcategory Title: from the red zone to the green one
82 → 46
characters in the contacts Title: without "Home" and "buy"
How we worked
What we changed on the store's pages
We set templates for categories and products and wrote the contacts and brand pages individually.
- Step 01
Title template for categories
Category Titles follow the formula "category buy in Ukraine – short store name". The parent section name and repeated words were removed, and the keyword comes first. For modular equipment, the keyword was expanded to "Modular and panel equipment".
- Step 02
A description with an offer instead of a counter
Category Descriptions start with "Buy" and the category name, followed by emoji markers with the price, a wide range, official representative status and fast delivery across Ukraine. The product counter and the "from" price were removed.
- Step 03
Template for product pages
The product Title starts with the model name and ends with the words "buy in the store …". The "Buy" prefix and the SKU at the end were removed, and the phone number, "Delivery" and "Reviews" were removed from the description.
- Step 04
Contacts and brand page
"Home" and "buy" were removed from the contacts Title, and the description invites visitors to open the page and mentions the range for electrical installation. The brand page Title starts with the brand name and the keyword "product catalog", and the description contains the number of products, the "from" price and delivery across Ukraine.
Before and after
SEO tags: before and after
Eight of the case study's 11 pages on screenshots of the tag checker panel. The store name and page URLs are hidden.
Category: modular DIN rail equipment
The template Title "Modular equipment – buy in the online store …" (73 characters, red) became "Modular and panel equipment buy in Ukraine – …" (55, green). The Description with a product counter and a "from" price was rewritten as an offer with emoji – 162 characters.
Subcategory: circuit breakers
The section name "Modular equipment" was removed from the Title: 94 characters (red) became 46 (green), and the keyword "circuit breakers" comes first. The Description with a counter was replaced with an offer with emoji – 153 characters.
Subcategory: power contactors and accessories
The Title with the section name "Control and automation" before the subcategory name was shortened from 112 to 56 characters and moved into the green zone. A 163-character Description with benefits and emoji replaced the template with a counter (173).
Subcategory: metal distribution cabinets
The repetition "Distribution cabinets Metal distribution cabinets" was removed: the 96-character Title (red) became 51 (green). The empty product counter disappeared from the Description, and the new text has 158 characters.
Contacts page
The product template with "buy" and an empty product counter (Title of 82 characters, red) was replaced with a short 46-character Title (green). The 165-character Description invites visitors to open the page and contains the phone number.
Product: residual current circuit breaker
The Title was shortened from 106 to 70 characters: the model name comes first, the "Buy" prefix and the SKU were removed, and the panel still marks it red. In the description, a 160-character offer with emoji replaced the phone number and "Delivery, Reviews".
Product: contactor
The Title was shortened from 132 to 96 characters without the "Buy" prefix and the SKU; because of the long technical model name it stayed red. The Description with benefits and emoji has 186 characters.
Manufacturer's brand page
The template Title "All … products – in the online store …" (61 characters) was rewritten with the keyword "product catalog" first and a call to buy (64). The 165-character Description contains the number of products in stock, the "from" price and delivery across Ukraine.
Result
Correct snippets on every page
Basic SEO optimization was done for every page of the website: the home page, catalog sections, product pages and information pages. The screenshots above are examples that show how the Title, Description and H1 changed.
Every page of the website got a new Title with the keyword first and a Description with an offer instead of auto-text. On the screenshots, category Titles were shortened from 73–112 to 46–56 characters, and the Description of every page is in the green zone of the panel. One H1 per page and robots ALL stayed unchanged.
The Titles of two product pages (70 and 96 characters) are longer than recommended because of long model names; these are the next fixes. The snippet is the first thing a shopper sees in Google, so clean tags are worth having before launching ads and SEO promotion.
BASIC package
Basic SEO optimization of your Horoshop store
Title, Description and H1 for all pages of the website: home page, categories, product pages, information pages. We replace the platform's template tags with texts containing search queries.
- Title and Description
- H1 on every page
- Templates for categories and products
- Before and after report
from $150
Free consultation
Want these tags for your store?
Send us your store's address – we will check which Titles and Descriptions the platform generates now and propose a scope of work. We reply Mon–Fri from 9:00 to 18:00.
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00