Case study · Basic SEO optimization on Horoshop
Basic SEO optimization of an electrical goods online store
Basic SEO optimization of an electrical goods online store on Horoshop, October 2024: cable and wire, sockets, automation, lighting, heating. Page descriptions were generated by the platform template with the auto-text "Products in stock", and the old home page Title had 106 characters and was repeated on the contacts page. LightSEO optimized every page of the website; examples are below.
What it was like
The Horoshop template in descriptions and an outdated home page Title
This is how the tags of 7 store pages looked before the work started.
Service auto-text in descriptions
The home page Description looked like "Buy Home – in the Online store … Products in stock: 0 from … Delivery … Reviews". The contacts page got the same product template, and categories got a product counter and a "from … UAH" price.
The old home page Title, also on the contacts page
The home page Title had 106 characters: a list of products, the city, the store name and a Russian word for "and" in the phrase "cable and wire". The contacts page added this line to its own name and had a 129-character Title.
Duplicates, SKUs and a phone number
The wire category Title repeated "Cable and wire Wire" – 75 characters. The wire product page Title started with "Buy" and contained the SKU – 74 characters. The product description contained the store's phone number.
In numbers
Figures from the tag checker panel
7
examples on the screenshots: the home page, two categories, a brand, contacts, two products
101 → 171
characters in the home page Description: the store's product areas instead of auto-text
129 → 51
characters in the contacts Title: without the appended old home page Title
How we worked
What we changed on the store's pages
The home page and contacts were written by hand. The category and product page got the same pattern: page name, "buy at a great price" and the store's benefits.
- Step 01
Hand-written home page tags
The home page Title now consists of the store name and the phrase "Everything for Electrical Installation | Lighting | Heating and Ventilation" – 75 characters. The 171-character Description lists the product areas with emoji: cables and wires, sockets and switches, light fixtures and LED strips, convectors and fans.
- Step 02
Category tags
The category Title looks like "category name – Buy at a great price in the store …", and the duplicate "Cable and wire Wire" is gone. The Description starts with "Buy" and the category name, followed by benefits with emoji: discounts for regular customers, a wide range, fast delivery across Ukraine.
- Step 03
Product page tags
The SKU and the leading "Buy" were removed from the Title: it is now "product name – buy at a great price in …". The phone number was removed from the description, and the 153-character Description lists the benefits: wide choice, discounts and promotions, fast delivery across Ukraine.
- Step 04
Custom tags for contacts
The contacts page got its own tags: the 51-character Title "Contact information – Online store …" and a 161-character description with the store's product areas: electrical installation, lighting, heating and ventilation.
Before and after
SEO tags: before and after
Four of the case study's seven pages on screenshots of the tag checker panel. The store name and page URLs are hidden.
Home page
The Title was shortened from 106 to 75 characters, and the panel still marks it red. The auto-text "Buy Home … Products in stock: 0" was replaced with a list of the store's product areas – 171 characters instead of 101.
Category: ShVVP and VVP wire
The duplicate "Cable and wire Wire" was removed, and the Title was shortened from 75 to 58 characters and moved into the green zone. The description with a product counter and a "from … UAH" price was replaced with the store's benefits – 158 characters.
Contacts
The 129-character Title consisted of the page name and the entire old home page Title; now it has 51 characters. The product template "Buy … Products in stock: 0" was replaced with a 161-character store description.
Product: VVP wire
The leading "Buy" and the SKU were removed from the Title – 58 characters instead of 74, and the panel marks it green. The phone number in the description was replaced with the store's benefits, and the Description has 153 characters.
Result
Correct snippets on every page
Basic SEO optimization was done for every page of the website: the home page, catalog sections, product pages and information pages. The screenshots above are examples that show how the Title, Description and H1 changed.
Every page of the case study website got a new Title and Description. The screenshots show that the auto-text "Buy … Products in stock: … from" disappeared from the home page, the wire category and contacts, and the phone number disappeared from the wire product page. The Descriptions of these four pages have 153 to 171 characters and are in the green zone of the panel. The Titles of the contacts page, the wire category and the wire product page have 51 to 58 characters. The robots tag has the value ALL, as before.
The home page Title (75 characters) is longer than recommended, and the panel marks it red. On the home page, the panel now shows 2 H1 tags instead of one – these are the next fixes. The snippet is the first thing a shopper sees in Google, so clean tags are worth having before launching ads and SEO promotion.
BASIC package
Basic SEO optimization of your Horoshop store
Title, Description and H1 for all pages of the website: home page, categories, product pages, information pages. We replace the platform's template tags with texts containing search queries.
- Title and Description
- H1 on every page
- Templates for categories and products
- Before and after report
from $150
Free consultation
Want these tags for your store?
Send us your store's address – we will check which Titles and Descriptions the platform generates now and propose a scope of work. We reply Mon–Fri from 9:00 to 18:00.
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00