Case study · Basic SEO optimization on Horoshop
Basic SEO optimization of a tool store for car services and repair shops
Basic SEO optimization of an online store of tools and equipment for car services and repair shops on Horoshop, February 2025. The tags were built by the platform template: a home page Title made of the store name alone, descriptions with the counter "Products in stock", duplicate categories and SKUs in Titles. LightSEO optimized every page of the website; examples are below.
What it was like
Horoshop auto-text, duplicates in Titles and a product counter
This is how the tags of 8 store pages looked before the work started.
Descriptions from the platform template
The Description of the home page, categories and contacts was assembled following the pattern "Buy … – in the Online store … Products in stock: … from … UAH, Delivery, Reviews". On the home page this produced "Buy Home" and "Products in stock: 0", and on the contacts page the same zero.
A home page without a query and H1, duplicates in categories
The home page Title consisted of the store name alone – 16 characters, and the home page had no H1. Subcategories repeated the parent category: "Hand tools Torque wrenches – buy in the online store …" (84 characters), "Pipe and adjustable wrenches Pipe wrenches …" (82).
Long product and contacts Titles
The product page Title started with "Buy" and repeated the SKU twice – 107 characters. On the contacts page, the store name appeared in the Title twice along with the word "buy" (83 characters). The product description ended with the store's phone number.
In numbers
Figures from the tag checker panel
8
pages on the screenshots: the home page, four categories, a brand, contacts, a product
105 → 154
characters in the home page Description: from the red zone to the green one
107 → 88
characters in the product page Title without "Buy" at the start and the double SKU
How we worked
What we changed on the store's pages
The home page was written by hand, and categories got a shared formula.
- Step 01
Hand-written home page tags
The query "Professional equipment and tools for car services" was added to the store name in the Title (16 → 71 characters). Instead of auto-text, the Description lists the catalog sections with emoji: power tools, hand and pneumatic tools, equipment for repair shops (105 → 154).
- Step 02
One formula for categories
Category Titles are built as "category – buy at a great price in the store …", with the parent category and duplicate names removed. The Description starts with "Buy" and the category name, followed by benefits for car services and repair shops with emoji – 151–159 characters.
- Step 03
Contacts and brand page
The contacts Title was shortened to "Contact information – Online store …" (83 → 56 characters), and the description invites visitors to open the page. On the brand page, "TM" and quotation marks were added to the Title, and the description got arrow markers, delivery across Ukraine and the phone number (144 → 163).
- Step 04
Product page
The product page Title now looks like "product name buy in the store …" without "Buy" at the start and without the second SKU: 107 → 88 characters. The phone number was removed from the description, and the new Description with a "Buy" call to action and benefits for repair shops has 188 characters.
Before and after
SEO tags: before and after
Eight store pages on screenshots of the tag checker panel. The store name and page URLs are hidden.
Home page
The Title made of the store name alone (16 characters) got a query about equipment and tools for car services and has 71 characters. The auto-text "Buy Home … Products in stock: 0" was replaced with a list of catalog sections (105 → 154 characters); the home page still has no H1 after the work.
Category: hand tools
The formula "buy in the online store …" was replaced with "buy at a great price in the store …", and the Title grew from 63 to 72 characters. The description with a product counter and a "from" price was replaced with a list of benefits for car services and repair shops with emoji (124 → 156).
Category: repair shop equipment
The Title was rewritten following the same formula "buy at a great price in the store …" (64 → 73 characters). The product counter and the minimum price were removed from the description, and the new Description has 157 characters instead of 128.
Category: torque wrenches
The parent category "Hand tools" was removed from the Title: 84 → 75 characters. The Description with benefits for car services and repair shops has 159 characters instead of 147.
Category: pipe wrenches
The duplicate "Pipe and adjustable wrenches Pipe wrenches" in the Title was replaced with a single category name (82 → 67 characters). The description without a product counter and price has 151 characters instead of 143.
Contacts page
The double store name and the word "buy" were removed from the Title: 83 → 56 characters, and the panel marks it green. Instead of "Products in stock: 0", the description invites visitors to open the page and lists the store's benefits (135 → 172).
Product: impact wrench charger
The leading "Buy" and the double SKU were removed from the Title: 107 → 88 characters. The phone number was removed from the description, and the new Description with a "Buy" call to action and benefits for repair shops has 188 characters instead of 157.
Brand page: all products of the brand
"TM" and quotation marks around the brand name were added to the Title (56 → 61 characters). The description got arrow markers, delivery across Ukraine and the store's phone number (144 → 163).
Result
Correct snippets on every page
Basic SEO optimization was done for every page of the website: the home page, catalog sections, product pages and information pages. The screenshots above are examples that show how the Title, Description and H1 changed.
Every page of the website got a new Title and Description. The phrases "Buy Home" and "Products in stock: 0" disappeared from the snippets, and duplicate categories and SKUs in Titles were removed. The Description of every page is in the green zone of the panel – from 151 to 188 characters. Category Titles and Descriptions are built by one formula with the category name.
The Titles of the home page (71 characters), categories (67–75) and the product page (88) are longer than recommended, and the panel marks them red. On the home page, the panel still shows 0 in the H1 row after the work – these are the next fixes. The snippet is the first thing a shopper sees in Google, so clean tags are worth having before launching ads and SEO promotion.
BASIC package
Basic SEO optimization of your Horoshop store
Title, Description and H1 for all pages of the website: home page, categories, product pages, information pages. We replace the platform's template tags with texts containing search queries.
- Title and Description
- H1 on every page
- Templates for categories and products
- Before and after report
from $150
Free consultation
Want these tags for your store?
Send us your store's address – we will check which Titles and Descriptions the platform generates now and propose a scope of work. We reply Mon–Fri from 9:00 to 18:00.
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00