Case study · Basic SEO optimization on Horoshop
Basic SEO optimization of an edible chalk and clay store
Basic SEO optimization of an online store of edible chalk, healing clay and clay soap on Horoshop, January 2025. On the old website, category Titles had up to 170 characters because of a list of cities, descriptions ended with a call to phone, and after the migration the home page got the platform's template tags. LightSEO optimized every page of the website; examples are below.
What it was like
A list of cities in Titles, a call to phone in descriptions and the Horoshop template
This is how the tags looked on the old website and on the home page right after the move to Horoshop.
A list of cities and a call to phone
On the old website, the clay category Title had 170 characters: the query, the store name, a list of cities and "price, sale, reviews". The 206-character Description ended with a call to phone, and the keywords field had 6 values.
The Horoshop template on the home page
Right after the migration, the home page had the 25-character Title "… – online store". The Description was assembled from the auto-text "Buy Home", "Products in stock: 0", "Delivery", "Reviews". The panel marked both tags red.
Short descriptions and pages without an H1
The balls and sets categories had the same 46-character Description, and the panel marked it red. The home page after the migration and the balls category had no H1. The old website had no robots tag.
In numbers
What the checking panel showed
95 → 155
characters in the home page Description: Horoshop template → custom text
170 → 60
characters in the clay category Title: without the list of cities
0 → 1
H1 in the clay and chalk balls category
How we worked
Four steps of basic optimization
The order of work in the basic SEO optimization package for a store after moving to Horoshop.
- Step 01
Analysis of old and template tags
In the SEO tag panel, we checked the old website's pages and the home page on Horoshop right after the migration: Title and Description length, H1, keywords and the robots tag.
- Step 02
Hand-written home page tags
The home page Title was written with keywords about edible chalk and healing clay, and the 155-character Description has product groups and benefits instead of the platform's auto-text.
- Step 03
One pattern for the catalog
Category Titles are built by one pattern: the keyword, a call to buy at a great price and the store name, 58–64 characters. The Description starts with "Buy" and the keyword in brackets, followed by benefits with emoji, 160–168 characters.
- Step 04
Cleanup and check
The list of cities, calls to phone and the keywords field were removed from the tags. After the work, we checked every page in the case study: all Descriptions are in the green zone of the panel, and the robots tag has the value ALL.
Before and after
SEO tags: before and after
Screenshots of the SEO tag checking panel before and after the work; the store name is hidden.
Home page: the Horoshop template after the migration
The panel marked red the template Title "… – online store" (25 characters) and the Description with the auto-text "Buy Home" and "Products in stock: 0" (95 characters). The new tags: a 69-character Title with keywords and a 155-character Description with product groups and benefits.
Category: healing and edible clay
The 170-character Title with a list of cities was shortened to 60 characters with a keyword about natural edible clay. The 206-character Description with a call to phone was replaced with a 160-character text with the keyword, benefits and emoji.
Category: clay and chalk balls
The Title was rewritten with the keyword first (40 → 58 characters). The 46-character description, identical to the sets category, was replaced with a 162-character text with the keyword and benefits, and an H1 appeared on the page (0 → 1).
Category: clay soap
The Title with the list "price, reviews, sale" was shortened from 92 to 62 characters following the catalog pattern with the keyword first. The Description was rewritten with the keyword, benefits and emoji (171 → 166 characters), and the keywords field was removed.
Category: chalk and clay sets
The Title was supplemented with a keyword about lump chalk and built following the catalog pattern (46 → 64 characters). The 46-character description, the same as in the balls category, was replaced with a 168-character text with the keyword, benefits and emoji.
Result
Snippets with a keyword on every page
Basic SEO optimization was done for every page of the website: the home page, catalog sections, product pages and information pages. The screenshots above are examples that show how the Title, Description and H1 changed.
Every page in the case study got a Title with a search query and a Description with the product range or the store's benefits. All Descriptions are in the green zone of the panel (155–168 characters), and so are category Titles (58–64 characters). An H1 appeared in the balls category. On the after screenshots, the home page Title has 69 characters, the home page has no H1, and in the sets category the panel shows two H1 tags.
The snippet is the first thing a shopper sees in Google before visiting the website. A keyword at the start of the title and a description without a list of cities are worth having before launching ads and SEO promotion: work with search traffic starts with them.
BASIC package
Basic SEO optimization of your Horoshop store
Title, Description and H1 for all pages of the website: home page, categories, product pages, information pages. We replace the platform's template tags with texts containing search queries.
- Title and Description
- H1 on every page
- Templates for categories and products
- Before and after report
from $150
Free consultation
Want these tags for your store?
Send us your store's address – we will check which tags the platform currently generates and propose a scope of work. We reply Mon–Fri from 9:00 to 18:00.
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00