Case study · Basic SEO optimization on Horoshop
Basic SEO optimization of a climate and energy equipment store
Basic SEO optimization of an online store selling air conditioners, heaters, ceramic panels and power supply products on Horoshop, January 2025. Categories got their tags from the platform template, and the descriptions contained prices "from UAH …" and "more than 0 models". LightSEO optimized every page of the site; examples are below.
What it was like
Horoshop template tags and technical auto-text in descriptions
This is how the SEO tag checker panel showed the store's pages before the work began.
Title from the platform template
Categories used the formula "… in the online store … Ukraine" with the store name and the city. The Title of three categories was 66–68 characters long, and the panel marked them red. The Titles "Household …" and "Accessories …" did not show which product they were about.
Autotext instead of a description
The Description was assembled from a template: the category name, "buy on the website …", "from" with a price or the parent category, and "a range of more than N models". For air conditioners this produced "from Air conditioners and ventilation … more than 0 models", for heaters – "from UAH … Catalog". The heaters description was 118 characters long and showed red.
Long tags on the home page and product pages
The home page Title was 74 characters long and mentioned only heating systems, although the description covered air conditioners and solar power plants. The product page Title was 100 characters long with a tail of country and city, and the Description was 199 characters.
In numbers
Numbers from the SEO tag panel
66 → 45
characters in the Title of the heaters category: from the red zone to the green zone
118 → 156
characters in the Description of the same category: no auto-text, in the green zone
100 → 85
characters in the product page Title: no country and city in the template
How we worked
Four steps of basic optimization
The order of work is the same as in the basic SEO optimization package.
- Step 01
Analysis of the platform's tags
We reviewed the Title, Description and H1 of the home page, categories, contacts and a product page in the SEO tag panel. We recorded the "… in the online store … Ukraine" template, the auto-text with the number of models and the shortened category names.
- Step 02
Hand-written home page tags
We rewrote the home page Title for the query "energy-efficient solutions for home and business" instead of "heating systems". In the description, "Sales" and "Design and Installation" were replaced with "Everything for solar power plants" and "Installation of air conditioning systems".
- Step 03
One formula for categories
Category Titles follow the scheme "Category buy at a good price …". The Description got a shared formula: "Buy" and the category name, discounts for regular customers, professional consultation, free delivery within the city, emoji. The names were made more precise: "Household" became "Household air conditioners", "Accessories" became "Accessories for power supply systems".
- Step 04
Contacts and product page
The contacts page got a Description based on the template for information pages, with the page name in 【】 brackets. In the product page template, the country and city were removed from the Title and "buy at a good price" was added. All Descriptions are in the green zone of the panel, 156–185 characters.
Before and after
SEO tags: before and after
Screenshots of the SEO tag checking panel before and after the work; the store name is hidden.
Home page
The Title with "heating systems" was rewritten for "energy-efficient solutions for home and business" (74 → 71 characters). The Description was shortened from 180 to 167 characters and now includes "Everything for solar power plants".
Category: air conditioners
The template Title "Air conditioners in the online store … Ukraine" was replaced with "Air conditioners buy at a good price …" (68 → 47 characters). The Description with "more than 0 models" was rewritten with discounts, consultation and free delivery (128 → 158 characters).
Category: household air conditioners
In the tags, "Household" became "Household air conditioners", and the Title became "… buy at a good price …" (64 → 56 characters). The Description with a "from" price and the number of models was rewritten using the shared category formula (124 → 167 characters).
Category: heaters
The Title was shortened from 66 to 45 characters and moved from the red zone of the panel to the green zone. The Description with "from UAH … Catalog" and the number of models was rewritten with the store's advantages (118 → 156 characters), also moving from the red zone to the green zone.
Category: accessories for power supply systems
The name in the tags was expanded from "Accessories" to "Accessories for power supply systems", so the Title grew from 68 to 74 characters. The Description was rewritten using the shared category formula (131 → 185 characters).
Contacts page
The Title stayed the same – 57 characters in the green zone. The Description was rewritten using the information page template: "Go to the page", the year the company started, projects of any complexity, guaranteed quality (169 → 178 characters).
Product: ceramic heater
In the product page template, the country and city were removed from the Title and "buy at a good price" was added (100 → 85 characters). The Description was shortened from 199 to 165 characters: guaranteed quality, professional consultation and fast delivery.
Result
Correct snippets on every page
Basic SEO optimization covered every page of the site: the home page, catalog sections, product pages and information pages. The screenshots above are examples that show how the Title, Description and H1 changed.
The home page, categories, contacts and the product page got a Title with the name of the section or product and a Description with the store's advantages. All Descriptions are in the green zone of the panel, 156–185 characters, with no "from" prices and no model counts. Categories share one tag formula, and the product page has a new template, so every new product gets its tags by the same scheme. The panel marks the Titles of the home page, the accessories category and the product page red: they contain the full name of the category or model. The H1 on the home page is missing in both screenshots – that is the next step.
The Google snippet is a shopper's first encounter with the store. Titles and Descriptions with the category name and advantages are worth putting in order before launching ads and SEO promotion: work on search traffic builds on them.
BASIC package
Basic SEO optimization of your Horoshop store
Title, Description and H1 for all pages of the website: home page, categories, product pages, information pages. We replace the platform's template tags with texts containing search queries.
- Title and Description
- H1 on every page
- Templates for categories and products
- Before and after report
from $150
Free consultation
Want these tags for your store?
Send us your store address – we will look at which tags the platform assembles now and suggest the scope of work. We reply Mon–Fri from 9:00 to 18:00.
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00