Case study · Basic SEO optimization on Horoshop
Basic SEO optimization of an online store for kitchen cookware and outdoor goods
Basic SEO optimization of an online store for kitchen cookware and goods for outdoor recreation, fishing and hunting on Horoshop, February 2025. The platform produced template tags: a 24-character home page Title, empty variables "Buy Home" and "0 from" in descriptions, merged category names, SKUs on product pages. LightSEO optimized every page of the site; examples are below.
What it was like
Horoshop template tags, empty variables and merged names
This is how the Title and Description of the store's pages looked before the work began.
Template Titles of the home page and products
The home page Title consisted of the store name and the word "online store" – 24 characters. Product page Titles started with "Buy", contained the SKU and were 90–94 characters long. The panel marked both cases red.
Empty variables in descriptions
The Description was assembled from a template: "Buy" and the page name, "Products in stock: N from UAH …", "Delivery", "Reviews". On the home page this produced "Buy Home" and "0 from", and on the contacts page also "0 from". The descriptions of the home page, contacts and some categories were 94–113 characters long – the red zone of the panel.
Merged category names
The tags of nested categories included the name of the parent category: "Cookware kitchen Frying pans", "Pots Cast iron pot". The contacts page got a commercial template with the word "buy" and the store name twice.
In numbers
Tag length before and after
94 → 85
characters in the product page Title: name first, no SKU
94 → 176
characters in the home page Description: product range instead of empty variables
24 → 72
characters in the home page Title: the store's product lines instead of a single name
How we worked
What we did
Each step is visible in the before and after screenshots of the SEO tag panel.
- Step 01
Analysis of the platform's tags
We checked in the SEO tag panel which Titles and Descriptions Horoshop generates for the home page, categories, product pages and contacts, as well as the H1 and robots.
- Step 02
Hand-written home page tags
The home page Title names the store's product lines: kitchen cookware, goods for outdoor recreation, fishing and hunting. The 176-character Description lists the product groups – cookware and accessories, grills and smokers, safes – and the advantages with emoji.
- Step 03
One formula for categories
Category Titles look like "… – Buy at a good price in the online store …". The Description is the category name in square brackets plus the advantages: product range, discounts and promotions, quality guarantee, delivery across Ukraine. The parent category name was removed, and the generic name was made more precise: "Cookware accessories".
- Step 04
Separate formulas for products and contacts
On product pages the name comes first, the SKU was removed, and the phone number disappeared from the cauldron description. The contacts page got the Title "Contact information – Online store …" and a description without "buy" and the product counter.
Before and after
SEO tags: before and after
Screenshots of the SEO tag checking panel before and after the work; the store name is hidden.
Home page
The 24-character Title "… – online store" was replaced with a list of the store's product lines – 72 characters. The Description with "Buy Home" and "0 from" was rewritten as a description of the product range with advantages: 94 → 176 characters, from the red zone to the green zone.
Category: kitchen cookware
"At a good price" was added to the Title: 49 → 57 characters. The product counter and the "from" price in the Description were replaced with a list of advantages: 110 → 159 characters, from the red zone to the green zone.
Category: frying pans
The parent category name was removed from the tags: "Cookware kitchen Frying pans" became "Frying pans", Title 59 → 52 characters. The Description with advantages instead of the product counter – 121 → 154 characters.
Category: cast iron pots
The repetition "Pots Cast iron pot" was removed from the Title and Description, Title 60 → 59 characters. The Description follows the new formula with advantages – 120 → 161 characters.
Category: cookware accessories
The generic name "Accessories" was made more precise as the phrase "Cookware accessories": Title 44 → 62 characters. The Description with advantages instead of the counter – 104 → 164 characters, from the red zone to the green zone.
Contacts page
"Buy" and the doubled store name were removed from the Title: 61 → 45 characters. The Description without "Buy" and "0 from" invites visitors to the page and describes the product range – 113 → 157 characters, from the red zone to the green zone.
Product: cast iron cauldron
The Title was shortened from 94 to 85 characters: the product name comes first, and the SKU and "Buy" at the start were removed. The phone number was removed from the Description, and advantages were added – 145 → 173 characters.
Product: non-stick frying pan
The Title was shortened from 90 to 81 characters: product name first, SKU removed. The Description with advantages replaced the template one – 141 → 169 characters.
Result
Correct snippets on every page
Basic SEO optimization covered every page of the site: the home page, catalog sections, product pages and information pages. The screenshots above are examples that show how the Title, Description and H1 changed.
The store's pages got new Titles and Descriptions without "Buy Home", "0 from", merged category names, SKUs on product pages and the phone number in the product description. Category Titles contain a search phrase. All Descriptions are in the green zone of the panel – 154–176 characters. Categories, product pages and contacts have one H1 and robots ALL. The formulas for categories and products will insert the name into every new page.
The snippet is the first thing a shopper sees in Google before visiting the site. Neat titles and descriptions are worth having before launching ads and SEO promotion: work on search traffic starts with them.
BASIC package
Basic SEO optimization of your Horoshop store
Title, Description and H1 for all pages of the website: home page, categories, product pages, information pages. We replace the platform's template tags with texts containing search queries.
- Title and Description
- H1 on every page
- Templates for categories and products
- Before and after report
from $150
Free consultation
Want these tags for your store?
Send us your store's address – we will check the tags of the home page, categories, products and service pages and propose the scope of work. We reply Mon–Fri from 9:00 to 18:00.
- Telegram@LightSEOUA
- Phone095 430-06-28
- Emaillightseoua@gmail.com
- Office hoursMon–Fri: 9:00–18:00